19699167 case study pantaloon retail

7/29/2019 19699167 Case Study Pantaloon Retail

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Pantaloon retail(India) is the f lagship enterprise of theFuture Group with a presence across multiple lines of business. The company owns and manages multipleretail formats that cater to a wide cross-section of indian society.

Headquartered in Mumbai the company operates over5 million square feet of retail space, has over 450 storesacross 40 cities in India and employs over 18,000people.



The company’s leading formats include Pantaloons, achain of fashion outlets, Big Bazaar, a uniquely Indian

hypermarket chain, Food Bazaar, a supermarket chain,blends the look, touch and feel of Indian bazaars withaspects of modern retail like choice.

Some of its other formats include, Depot, Shoe

Factory, Brand Factory, Blue Sky, Fashion Station, All .The company also operates an online portal,futurebazaar.com.

http://www.thehindubusinessline.com/iw/2006/01/22/images/2006012201790801.jpg

http://www.thehindubusinessline.com/iw/2006/01/22/images/2006012201790801.jpg



Pantaloon was regularly opening stores in the metros,to run its business efficiently it aimed at a robusttransaction management system and an enterprise wide platform to run the operations

After a comprehensive evaluation of different optionsand software companies, the management atPantaloon decided to go in for SAP.

Implemented by : SAP Team with the help of Novasoft,Singapore, currently being used by around 1,200employees,Cost of implementation : About $10 million



SAP retail solutions supported product development, which includes ideation, trend analysis, andcollaboration with partners in the supply chain;sourcing and procurement, optimising cost, quality

and speed variables. Managing supply chain, which involves handling the

logistics of moving finished goods from the source intostores .

selling goods across a variety of channels tocustomers, which requires marketing and brandmanagement; managing mark-downs and capturingcustomer reactions, analysing data.



The key challenges in this project were faced duringdata migration and in managing the interim period when the project was underway for about six months.Migrating unorganized data to an organized format was a challenging task .

Pantaloon has not been able to see immediate benefitsfrom this implementation but this applicationcertainly has long term benefits which will be seen when the performance of various aspects will beanalyzed.



SAP implementation was divided into three phases.The first phase involved blueprinting existingprocesses . In this phase, the entire project team worked on current processes within the structure of

the organisation, analysed and drafted them. In the second phase, the SAP platform was developed

with the help of Novasoft’s template after evaluation of Pantaloon’s needs and expertise in retail solutions.

The last phase in this project was for stores to switchover to the new system and for current data to beported to the new SAP application.



For maintaining SAP implementation and its relatedapplications, Pantaloon has an in-house team and ithas outsourced ABAP resources. They are also in theprocess of setting up a SAP Competency Centre.

Future projects - After the successful implementationof SAP for its retail chain, Pantaloon plans to go ahead with IT projects such as implementation of WMS with

RFID, Customer Intelligence and CRM. Inventory andPromotions Optimization will be pursued later this year.

19699167 case study pantaloon retail

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