Why Apt customers donot read The Times Of India

Consumers Preference Towards Times Of India

CHAPTER 3

Analysis And Interpretation

Analysis:-Question No. 11) What are you doing?(A)Student (B) Employee (C) Businessman (D) Other (please specify).... TABLE NO. 3.1 Showing category of Respondents CategoryStudentsEmployeesBusinesspersonsOthers

No. of categories of non-TOIs26382496

Mode = Students(263)

GRAPH NO.3.1 Showing No. of respondents of different category

As per survey conducted Study was focused on those individuals who know English but do not read English newspaper. According to above graph, students and employees were major segments that consist of approx. 86% of total non-TOI readers.

Question No. 2

2) Which news paper are you reading? 1) Sandesh 2) Gujarat Samachar 3) The Indian Express 4) The Hindu 5) Business Standard 6) Ahmadabad Mirror 7) Divya Bhaskar 8) Other (Please Specify):____________________

NewspaperSandeshD.B.I.E.The HinduB.S.A.M.G. SOTHER

No. of Readers732122010244911715

Mean50Mode= Divya Bhaskar (212)

TABLE NO.3.2 Showing different Newspapers

GRAPH.NO. 3.2 Showing No. of readers of different newspapers` Divya Bhaskar and Gujarat Samachar are the most circulated newspapers; approx 63% educated individuals are reading those newspapers in Ahmedabad. These two newspapers are read by educated person, who know the English very well, so this is the big opportunity to extend the market and convince them to read TOI. Only approx 23% educated people reads English newspapers.

Question No. 33) How do you feel when you hear the name of The Times of India? ( Please tick on any one of graphics)

[ [[[[[

TABLE NO. 3.3 Showing different attitude Attitude(Graphical Scale) GoodNeutral Bad

No. of respondents whose attitude towards TOI24812626

Percentage of attitude towards TOI62326

Mean = 80 Mode = Good (248)

GRAPH NO.3.3 Showing attitude of respondents towards TOI

Approx 62% educated respondent who dont read The Times of India but their attitude towards Times of India is good. This shows TOI having good brand or image in the mind of potential customers. Approx 32% educated respondent are having neutral attitude towards Times of India. These respondents read Times of India very hardly. These Guajarati people know English but like to read Gujarati newspaper. They may not be much aware of the importance of TOI product

Question No. 44) What do you think about quality of information of The Times of India as compare to other English newspapers? (A) Excellent (B) Good (C) Fair (D) Poor (E) Cannot say

QUALITYExcellentGoodFairPoorCannot say

No. of respondents 12120540628

Percentage of Quality of information provided by TOI30511027

Mean = 80Mode = Good (205)

TABLE NO.3.4 Showing scale of quality of information of TOI

GRAPH NO.3.4 Showing % of quality of information of TOI

The quality of information provided by the Times of India is good because approx. 30% respondents said excellent and 51% good. This shows that The Times of India information is too specific and the newspaper is too friendly in nature. Above mean there are two categories 1.Excellent and 2. Good. So we can say that the most of people think TOI have quality of information with simple language.

Question No. 55) If you are subscribing any other newspaper then a expert says to purchase The Times of India than extra cost of The Times of India will important for you(A) Very important (B) Fairly important (C) Neutral (D) Not so important (E) Not at all importantTABLE NO. 3.5 Showing how much extra cost will important for respondentsScaleVery ImportantFairly importantNeutralNot so ImportantNot at all important

No of respondents who think Importance of paying Extra cost of TOI over being Subscribed newspaper92981147125

In %232429186

Mean = 80Mode = Neutral (114)

GRAPH NO. 3.5 Showings- Every educated or non educated family is subscribing English or Guajarati newspaper (except Times of India); if any person from that family wants to read TOI then they have to pay extra amount for TOI. This extra amount is very important for them. Now according to survey approx 47% respondent said this extra amount is important for them so they do not read TOI. For approx 24% respondents did not given importance to extra cost of TOI. And they became agree to subscribe newspaper. Approx 29% are neutral in paying extra cost. These respondents were first convinced with importance of TOI and they gave us their address and contact number for subscription but their parents do not read and write English so they are subscribing non- English newspapers as they were not able to convince their parents. This is my assumption that this type of people come in this category. Question No.66) (a) If somebody provide you The Times of India at free of cost, than are you going to read it? why________________________________________ScaleFree of CostImprove-ment in LanguageInform-ationGood ContentGood ReputationNational and InternationalNewsNot Inter-Ested

percentage of effect of providing TOI at free of cost 577.2813.16.792.421.4512.13

Mean Approx 60Mode= Free of cost (57%)

TABLE NO. 3.6.1 Showing effect of providing TOI free of cost

GRAPH 3.6.1 Showing Percentage of effect of providing TOI at free of cost

According to our survey, approx 57% respondents are ready to read TOI newspaper, if we provide at free of cost, it means that they are aware about it but they dont want to subscribe it, maybe they dont feel worth to its price or may be lack of communication of times of India. 31% respondent are ready to read because they know the benefit of reading times of India like to improve their English language, to get general knowledge, national and international news. Approx 12% respondent are not interested to read newspaper because they are getting the news from other sources like TV, radio, internet or from the market.(b) What will be frequency of reading The Times of India?(A) All of the time (B) Very often (C) Often (D) Sometime (E) Hardly ever TABLE NO. 3.6.2 Frequency of reading TOI at free of costFREQUENCYAll of the timeVery oftenOftenSome time Hardly ever

Frequency of reading TOI117117677821

Mean 80Mode117

GRAPH 3.6.2 Showing Frequency of reading newspaper at free of cost If we provide TOI at free of cost than 234 respondents said that they are going to read newspaper very often, it means they like this newspaper, want to read it but they might be thinking that cost of TOI newspaper is high. Mean is 80 which is near to 79, less than 117, it means average people is going read newspaper very often. There may be gap of communication of value or importance of TOI to target readers.

Question No. 7

7) How much reliable information of The Times of India is?(A) Very much (B) Much (C) Neutral (D) Not much (E) Not at all

TABLE NO. 3.7 Showing reliability of InformationCategory ScaleVery muchMuchNeutralNot Much Not at all

No of respondents who think Reliability of information of TOI11716484287

Mean 80Mode= Much (164)

GRAPH NO. 3.7 Showing reliability of readers on TOI Information

According to our survey, approx 281 out of 400 respondents rely on information provided by Times of India, because of following these three reasons1. Strongest brand in newspaper2. Not adding mirch masala in news by TOI.3. TOI takes opinion from readers not vice-a-versa

Question No.8 8) Ticks on more than two relevant boxes. Time constrains to read any (English and Gujarati) newspaper.More time consumption to read English newspaper (TOI) Not easily available in your area (service/delivery problem ) (mention area____________________________________) Requirement to read other newspapers. Mention name Prefer to read Gujarati newspapers at your homeTABLE NO.3,8 Showing the problems faced by respondentsCategory ScaleTime Constraints Any NewspaperTime Consumption For TOINot Easily AvailableRead Other NewspaperPrefer Gujarati News Paper At Home

No.of respondent1341104529106

IN %312811624

Mean85Mode Time constrains (134)

GRAPH NO.3.8 Showing-

Like metro cities, Ahmedabad people do not have time to read newspaper. They update themselves by Internet, T.V. and radio. They just watch T.V. channels where channels like AAJ TAK, CNBC give information of every half an hour and get news. Approx 28% respondents have problem of time consumed to read any English newspaper, their English is not much improved so they get irritated by this and ultimately they switch over from English to Guajarati newspaper. In Gujarat state, most of peoples mother tongue is Gujarati and their culture is also Gujarati, so approx 24% respondents prefer to read Gujarati newspapers at their home. Educated family is also subscribing one Gujarati newspaper at their home so their family members are definitely going to read Gujarati newspaper.Question No. 99) Anything you dislike in The Times of India. ___________________________________________________DISLIKENothingMore AdvertiseMentsSexy Images Other

Respondents who dislike in TOI232568824

In %5814226

Mean= 66ModeNothing(228)

TABLE NO. 3.9 Showing dislike in TOI by students

GRAPH NO.3.9 Showing-

Approx 58% respondents like each and every thing whatever comes in TOI. But some of them said that they could not subscribe and read it in front of their family because of sexy images of modals, some said more advertisement.Question No. 1010) Problem with understanding the language of The Times of India?A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

TABLE NO.3.10 Showing respondents who having problem with language of TOI ScaleStrongly AgreeAgreeUncertainDisagreeStrongly disagree

No. of respondents have problem with understanding language 63161727727

In %164018197

Mean80ModeAgree(161)

GRAPH NO. 3.10 Showing-

APPROX 56% respondents are agree with problem of understanding language of TOI so it shows that respondents are very weak in understanding English language . Gujarati people like to read Gujarati newspaper than English newspaper even though they know English very well. They said that they are more comfortable with Gujarati. So they like to read Gujarati newspaper.Question No.1111) Lacking in cover local news that other newspapers cover?A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

TABLE NO. 3.11 Showing coverage of local newsScaleStrongly AgreeAgreeUncertainDisagreeStrongly disagree

Coverage of news59861558415

In %152139214

Mean80ModeUncertain(155)

GRAPH NO. 3.11 Showing local news cover by TOI

If we look at graph then we can find that approx 36% respondents agree with that TOI is lacking in covering local news. They like to read local news first than national. They find more local news in local newspaper like Divya Bhaskar and Gujarat Samachar. Approx 39% respondents are uncertain about this. It means TOI is lacking in covering local news or people are not aware about it. Only approx 21% people disagree. Here mean is 80 and every data except uncertain are close to mean. More value is above mean that also prove that TOI lacking in covering local news.

Question No. 1212) Do you think The Times of India is going to add value to your life?A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

TABLE NO.3.12 Showing people who think TOI is going to add valueScaleStrongly AgreeAgreeUncertainDisagreeStrongly disagree

No. of People who think TOI going to add value in their life79169993221

Mean80ModeAgree(169)

GRAPH 3.12 Showing -

248 respondents agree with TOI going to add value in their life if they read TOI. So it shows TOIs importance in their life. They think that by reading TOI their English, life style, status are going to improve. 99 respondents are uncertain about it.

Question No. 13

13) Is The Times of India providing information effectively to you?A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

TABLE NO. 3.13 Showing information provided effectively to youScaleStrongly AgreeAgreeUncertainDisagreeStrongly disagree

Effectiveness of information931271054926

Mean80Mode Agree(127)

]GRAPH NO 3.13 Showing effectiveness of providing information by TOI

Effectiveness of providing news to reader of TOI is good. 127 respondents agree with this thing. 105 respondents are not aware about effectiveness of providing English news.

Question No. 1414) Are T.V., Radio or internet giving more knowledge than TOI?A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

TABLE NO. 3.14 Showing T.V and RADIO give more knowledge than TOIScaleStrongly AgreeAgreeUncertainDisagreeStrongly disagree

knowledge more than TOI821201105137

In %203028139

Mean80ModeAgree(120)

GRAPH NO. 3.14 Showing - Internet, radio, T.V. and new emerging threat mobile are now main source of information. And because of this, newspaper industry is facing problem. People like to watch T.V., listening radio and new and big sources of information are Internet and mobile, people like assess this. So 50% respondents agree with T.V., radio and internet give them more knowledge than a newspaper. 28% respondents are not aware about that which is going to give more knowledge electronic media or print media.

NOW WHAT STUDENTS ARE THINKING ABOUT TOI?

1) Qualification Of Students (1)S.S.C (2) H.S.C. (3) Diploma (4) Graduate (5) Post Graduate (6) Others___TABLE NO. 3.15 Showing qualification of studentsQualification of studentsH.S.CS.S.CDiplomaGraduatesPost graduatesOthersEngIneers

No. of Students7541581161374

Mode Graduates(81)

GRAPH NO. 3.15 Showing qualification of students

Out of 263 students, 81 are graduates, 74 are engineers and 54 are H.S.C students. So majority of students are graduate and engineers. Question No. 2

2) Out of 263 students who read newspaper which news paper are they reading? 1) Sandesh 2) Gujarat Samachar 3) The Indian Express 4) The Hindu 5) Business Standard 6) Ahmadabad Mirror7) Divya Bhaskar 8) Other (Please Specify):____________________

TABLE NO.3.16 Showing different newspaper read by students News paperSandeshDivya BhaskarI.E.The HinduBusiness StandardA MGuj. S.ETDNA

No. of newspaper read by students5414313616499034

In %1438324132411

Mean 45 Mode Divya Bhaskar(143)

GRAPH NO. 3.16 Showing-

Majority of students are graduates, engineers. They are well matured to understand value of English, but still they prefer to read Gujarati newspaper like 38% of students like to read Divya Bhaskar and 24% Gujarat Samachar. Approx 24% students like to read English newspaper. 62% students might be habituated to read Guajarati newspapers as Gujarati newspaper coming at their home. Above mean there are 4 newspapers except Ahmedabad Mirror, all three newspapers are Gujarati. It proves that average students are reading Gujarati newspapers

Question No. 33) How do you feel when you heard name of The Times of India? (Please tick on any one of graphics)

TABLE NO.3.17 Showing attitude towards TOI Attitude Good Neutral Bad

No. of students176789

Mean Approx 90ModeGood (176)

GRAPH NO. 3.17 Showing Attitude Of Most Of Students Are Good

Approx 70% students having good attitude towards TOI. It means they like to read TOI may be in their college library, friends home or where TOI is coming. 78 students attitude is neutral because these students like only Gujarati or local newspapers and read TOI very rarely.

Question No. 44) If you are subscribing any other newspaper then a expert says to purchase The Times of India than extra cost of The Times of India will important for you (A) Very important (B) Fairly important (C) Neutral (D) Not so important (E) Not at all important

TABLE NO. 3.18 Showing Effect Of Paying Extra Cost TOI category scalevery importantfairly importantneutralnot so importantnot at all important

no. of respondent6459725512

In %242327215

Mean52Mode

GRAPH NO. 3.18 Showing No. Of Students Who Affected With Paying Extra Cost

Most of students do not have income source and decision power n their hand. Suppose students have income source but cannot take decision without taking decision from his family members.

Question No. 55) Ticks on more than two relevant boxes. Time constrains to read any (English and Gujarati) newspaper. More time consumption to read English newspaper (TOI) Not easily available in your area (service/delivery problem ) (mention area____________________________________) Requirement to read other newspapersMention name Prefer to read Gujarati newspapers at your homeTABLE NO. 3.19 Showing problems of students.CATEGORY SCALETime constraints any newspaperTime consumption for TOINot easily availableRead other newspaperPrefer Guajarati news paper at home

No. of respondent1341104529106

In %312611725

Mean85mode134

GRAPH NO.3.19 Different Problems Faced By Students

Students are studying with job so they do not have that much of time to read English newspapers. Todays generation prefer news from T.V. internet and radio. So they do not prefer to read any newspaper. 26% students have problem with more time consumption to read English newspaper because they always like to communicate in Gujarati language.Question no. 66) Problem with understanding the language of The Times of India.A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

TABLE NO. 3.20 Showing problem with understanding language of TOI. CATEGORY SCALEstrongly agreeagreeuncertaindisagreestrongly disagree

percentage of understanding language of TOI30106536310

In %114120244

Mean52Mode Agree (106)

GARPH NO. 3.20 Showing-

Most important thing is understanding language of any English newspaper and approx 52% students are facing this problem. Due to this they fear to subscribe English newspaper and switch over Gujarati newspaper. These students may be studying in Gujarati medium and do not required level of English.

Question No. 7

7) Do you think The Times of India is going to add value to your life?A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagree

Table No.3.21 Showing No Of Respondents Think TOI Is Going To Add Value To Their Life.Category scaleStrongly agreeagreeuncertaindisagreeStrongly disagree

Numbers of respondents5412754208

Percentage of people think TOI is going to add value in their life20.53%48.28%20.53%7.6%3.04%

Mean 52Mode Agree (127)

Graph No.3.21 Showing

Most of the students are agree that Times of India is going to add value in their life they can improve their English. They can also get general knowledge and update them self to sustain in this competitive market.Question No: 88) Are T.V., Radio or internet giving more knowledge than TOI?A) Strongly agree B) Agree C) Uncertain D) Disagree E) Strongly disagreeTABLE NO.3.22 Showing Who Is Giving More Knowledge Than TOI Category scaleStrongly agreeagreeuncertaindisagreeStrongly disagree

Numbers of respondents6286652921

Percentage of people think that TV. Radio23.5732.6924.7111.027.98

Mean 52Mode Agree(86)

GRAPH NO. 3.22 Showing

Todays generation are very fast they are getting information from TV and radio and Internet they dont want to spend their time in reading newspapers. Most of the students are spending their most of time in front of TV and Internet so they get most of information from there.

CHAPTER 4

FINDING AND INFERENCES

INTERPRETATION of Questionnaire Approx 86% respondents are students and employees, who are Non-TOI readers. Educated people also like to read Guajarati newspaper, because of their convenience with Guajarati language. Because of good branding and too specific to information or news, approx 81% respondent think, quality of information of TOI is good. If expert suggest then to read TOI then extra amount of TOI over being subscribe Guajarati newspaper, is very important for them. Now if we provide TOI at free of cost, then 57% of respondent going to read it, it means Gujarati people do not feel worth to its prices or money is more important them and frequency of reading TOI (if we provide TOI at free of cost) is very often because 234 out of 400 respondents are ready to read TOI every day. 231 out of 400 respondents rely on information provided by TOI because of it brands, taking opinion from readers, and not adding mirch masala to it news. 31% respondents do not have time to read newspaper because of tight schedule or job. They get news from T.V., internet and radio. 28% respondents have problem with understanding language of TOI because of Gujarati culture or do not know English perfectly. 24% respondents prefer Guajarati newspaper at home because; they habituated to read Guajarati newspapers with their family members. The Times of India comes with so many sexy images so member of family do not like to read is front of members. Most of respondent (approx 56%) have problem with language of TOI. There people prefer Ahmedabad Mirror not TOI. If any newspaper does not cover local news, then nobody is interested to subscribe it, approx 36% respondent agree with TOI lacking in covering local news. But 39% respondents are uncertain about it. Due to good branding, improvement in readers life, and status, 248 out of 400 think TOI is going to add value in their life. TOI provide effective information and 58% respondents like everything in TOI so respondent said whenever they get chance to read TOI, they read it. They getting information very well. 50% respondents agree with, internet, radio and T.V. are providing more knowledge than TOI. They like to take information, news from electronics media only.

WHAT STUDENTS ARE THINKING ABOUT TOI Most dominated qualification of students is graduated and engineers. Most of students (graduated, engineers) are reading Divya Bhaskar and Gujarat Samachar. Because they like or they do not know value of English. They said we are getting\ knowledge from Guajarati newspapers. 47% respondent think that paying extra cost of TOI over being subscribe newspaper is important for them. 31% student having time constraints to read newspaper because they get these newspapers from friends or from anywhere else. They do not want to waste their time to reading newspaper. 26% of students are not comfortable with English language, so they take more time to understand and article and English newspapers. 25% of respondent prefer Guajarati newspapers at home. 68% respondents agree with TOI that TOI is going to add value in their life if they read it regularly. Approx 56% of students are like to take knowledge from internet, TV, radio. They do not like to spend their time to read newspaper.

CHAPTER 5

RECOMMENDATIONS

Recommendation for the Times of India Students are the most potential market for TOI, so TOI Should give-1. Promotional schemes to organization, classes or schools so new generation become habitual to TOI Only.2. More career news on regular basis (twice or thrice a week) on TOI newspaper or start two supplements on career per week. Give presentation on importance of TOI over other newspaper to these readers(specially students) because1. 63% educated respondents (students 66%) are reading Guajarati newspaper.2. 32% respondents have neutral attitude.3. Approx 50% respondents think extra cost of TOI, over being subscribed newspaper, is important for them. To penetrate into the market for various reasons (based on finding and inferences.)1. Make it compulsory for Vendorwala to put banner outside their home with toll free phone number and vendorwalas mobile number and one lead line number.2. Give toll free number on every copy of Times of India one specific location.3. Give some copies (fix 100, 200) to persons are coming in big clubs to make habituate to TOI.4. Cover more local news like Divya Bhaskar in TOI.5. Start SMS alert on mobile of short news. For register mobile number make some arrangement in TOI website.6. Improve distribution channel in interior areas of Ahmedabad. As new generation like to take information from internet so improve e-paper, make reader friendly, and make it easy to assess. Tell disadvantage of going online like-eye problem, Cost of electricity, Computer, Internet. Tell cost calculation of going online and start subscriptions. Do not use abbreviation like SC (Supreme Court) Reduce semi-nude images of models. Improve Grammar mistakes in TOI. Start giving more news on stock market. Avoid repetition of news. During survey we found some strengths of TOI like-1. Non-TOI have good attitude towards TOI. 2. They think TOI provide quality of information.3. TOI will add value to their life.4. Provide information effectively5. They rely on information given by TOI. TOI should high light these strengths in market to make them regular TOI reader. TOI should survey like the Divya Bhaskar is doing they should give the questionnaire in their paper .Divya Bhaskar is doing this survey every six months and find out the results of it and they will make the changes according to the consumers preferences. We had attached that questionnaire.

CONCLUSION

CONCLUSION

From above survey we conclude that Non-TOI reader has a problem with understanding language. TOI lack in covering local news like Divya Bhaskar. New generation like to take news from T.V, RADIO and INTERNET or any electronic media. Educated people like to read Gujarati newspaper. In Gujarati peoples mind, money is very important for them. During survey we found some strengths of TOI like-1. Non-TOI have good attitude towards TOI. 2. They think TOI provide quality of information.3. TOI will add value to their life.4. Provide information effectively5. They rely on information given by TOI

APPENDIX: Questionnaire on which we conducted this survey isSURVEY QUESTIONNAIRE FOR TIMES OF India Please fill this to help Times Of India Serve You better. (The information provided by you will be kept strictly confidential.) (FOR PEOPLE WHO DONT" READ TIMES OF INDIA)1) What are you doing?(A) Student (B) Employee (C) Businessman (D) Other please specify....A) Which news paper are you reading? 1) Sandesh 2) Gujarat Samachar 3) The Indian Express4) The Hindu 5) Business Standard 6) Ahmadabad Mirror7) Divya Bhaskar 8) Other (Please Specify):____________________B) How do you feel when you heard name of The Times of India? ( Please tick on any one of graphics)

C) What do you think about quality of information of The Times of India as compare to other English newspapers? (B) Excellent (B) Good (C) Fair (D) Poor (E) Cannot sayD) If you are subscribing any other newspaper then a expert says to purchase The Times of India than extra cost of The Times of India will be important for you (A) Very important (B) Fairly important (C) Neutral (D) Not so important (E) Not at all important E) If somebody provide you The Times of India at free of cost, than are you going to read it? Why? - ______________________________________ What will be frequency of reading The Times of India?(A) All of the time(B) Very often (C) Often (D) Sometime(E) Hardly everF) How much reliable information of The Times of India?(A) Very much (B) Much (C) Neutral (D) Not much (E) Not at allG) Ticks on more than two relevant boxes. Time constrains to read any (English and Gujarati) newspaper. More time consumption to read English newspaper (TOI) Not easily available in your area (service/delivery problem ) (mention area____________________________________) Requirement to read other newspapers. (Mention name) Prefer to read Gujarati newspapers at your homeH) Anything you dislike in The Times of India._________________________________________________________ Rate The Times of India (TOI) on these 5 scales.s. noQuestionsStrongly agreeAgreeUncertainDisagreeStrongly disagree

10Problem with understanding the language of The Times of India.

11Lacking in cover local news (any information fun also) that other newspapers cover? _____________How much % of that information The Times of India cover?

0-20%

20-40

40-60

60-80

80-100

12Do you think The Times of India is going to add value to your life?

13Is The Times of India providing information effectively to you?

14Are T.V., Radio or internet giving more knowledge than TOI?

Personal detail:-Name . Contact No.(15) Education(1)S.S.C(2)H.S.C(3) Diploma(4) Graduate(5) Post Graduate(6) Others__________

BIBLIOGRAPHY:Books: Kotler, Philip, et al., Marketing Management: A South Asian perspective, (13th ed; Delhi: Dorling Kindersley (india) 1994) Ch.6 & 8. Rao S. Shreenivas, Hand Book for Writers And Editors, (10th ed; Ahmadabad: (AMA2007) ch.6, page no. 49,ch.8, page no. 64-67,ch. 10, page no.102-111. Zinmund William G., Business Research Methods, (7th ed; New Delhi: Cengage Learning India Private Limited2002) ch.4, page no. 58-75

Internet:S.noName of siteArticle NameDate of the site visited

1www.wikipedia.com Times of India, the Hindu, the Hindustan, Newspaper industry.25 may 2009

1www.newspaperindustry.comBrief history of newspaper industry.30 may 2009

2www.pbs.org What you should know about newspaper industry?30 may 2009

3www.icmindia.com Case study of the Hindustan Vs The Times of India.30 may 2009

4www.mpdailyfix.comWhat is going on in the newspaper industry?17 June 2009

5www.indiatimes.com About company. 17 June 2009

6www.taipeitimes.com /News/editorials/archives/2004/02/05/2003097557Archives of newspaper industry. 18 June 2009

7DIVYA BHASKAR NEWSPAPERQuestionnaire of Divya Bhaskar newspaper survey.23 June 2009

Parul Institute Of Management, Vadodara Page 40 of 41