19 Reasons Why Pharma Marketing Should Start 19 Reasons Why Pharma Marketing Should Start Telling The Story Of Their Brands…right now!Telling The Story Of Their Brands…right now!

Right! Everyone knows the story of the Trojan horse! Do you know ‘the year of this heroic Trojan war’ and ‘the conqueror as well? (1184 BC; the Greek)

Right! Everyone knows the story of the Trojan horse! But do you recall ‘the year Right! Everyone knows the story of the Trojan horse! But do you recall ‘the year of this heroic Trojan war’ and ‘who’ was the final conqueror, as well? of this heroic Trojan war’ and ‘who’ was the final conqueror, as well? (1184 BC; the Greek)(1184 BC; the Greek)

Brand stories are, more than anything else, about YOUR brand! They are not Brand stories are, more than anything else, about YOUR brand! They are not about your competitors data! Your customers are eager to hear from you how about your competitors data! Your customers are eager to hear from you how passionate YOUR brand is, they’re ready to listen to your compelling story. passionate YOUR brand is, they’re ready to listen to your compelling story. Relieve and entertain them…bring them your brand story in order to strenghten Relieve and entertain them…bring them your brand story in order to strenghten their relationship with YOUR brand!their relationship with YOUR brand!

It’s impossible to beat modern technology! New clinical data are dispatched It’s impossible to beat modern technology! New clinical data are dispatched through the internet and across the globe in no time. Why waste your energy by through the internet and across the globe in no time. Why waste your energy by repeating what your customers already know? Instead, put your data in a repeating what your customers already know? Instead, put your data in a compelling context, and give your customers something ‘inspiring’, YOUR compelling context, and give your customers something ‘inspiring’, YOUR brand story!brand story!

Let’s face it! Almost every 10 min. sales talk by a sales rep is about USP’s, Let’s face it! Almost every 10 min. sales talk by a sales rep is about USP’s, Facts, Figures and Features…while your customer is a physician and a Facts, Figures and Features…while your customer is a physician and a scientist but …human after all! Here’s your chance to be different than the scientist but …human after all! Here’s your chance to be different than the rest…and start speaking ‘human’ through your brand story, with or without rest…and start speaking ‘human’ through your brand story, with or without data… data…

““Dear doctor, I’ll present you the second half of this table next visit”. What Dear doctor, I’ll present you the second half of this table next visit”. What would be your message retention score if ending a sales talk like that? I’m would be your message retention score if ending a sales talk like that? I’m afraid you know the answer too! However, unlike data you can spread out your afraid you know the answer too! However, unlike data you can spread out your brand story over several visits, as if you’d play a movie! Do you think your brand story over several visits, as if you’d play a movie! Do you think your doctors will like movies?doctors will like movies?

Since it is YOUR brand story,…since YOU are the editor, since you are in Since it is YOUR brand story,…since YOU are the editor, since you are in control of what you’ve created, your brand story can never be polluted upfront control of what you’ve created, your brand story can never be polluted upfront by your closest competitors! This could lead to a paradigm shift in the way by your closest competitors! This could lead to a paradigm shift in the way pharma industry drives business. Wouldn’t that be a promising perspective?pharma industry drives business. Wouldn’t that be a promising perspective?

Since sales force downsizing is one of the main consequences of economic Since sales force downsizing is one of the main consequences of economic recession in pharma industry, marketing departments are forced to look for new recession in pharma industry, marketing departments are forced to look for new ways to establish their share of voice. Communication is becoming more ways to establish their share of voice. Communication is becoming more business critical than ever before!business critical than ever before!

In times of economic decline, companies act almost all the same and conduct In times of economic decline, companies act almost all the same and conduct their businesses while putting extra safety belts on. Here’s where you can their businesses while putting extra safety belts on. Here’s where you can break through the clutter…with a compelling brand story that makes your break through the clutter…with a compelling brand story that makes your customers listen with interest…customers listen with interest…

As contrasted with regular brand messaging, brand storytelling enables you to As contrasted with regular brand messaging, brand storytelling enables you to wrap your brand story up…in surprising formats that go well along with your wrap your brand story up…in surprising formats that go well along with your story. Like in the movies, nothing is impossible and you can shape your brand story. Like in the movies, nothing is impossible and you can shape your brand story …unlimited!story …unlimited!

Unlike a typical brand message from a product detail aid, a compelling brand Unlike a typical brand message from a product detail aid, a compelling brand story is meant to be shared with your direct environment because it remains a story is meant to be shared with your direct environment because it remains a story in the end! Ever seen a doctor inspiring his patient about the amazing story in the end! Ever seen a doctor inspiring his patient about the amazing 20% incremental increase on the CGI-scale of a randomized double-blind 20% incremental increase on the CGI-scale of a randomized double-blind trial…?trial…?

Especially for sales forces working for brands that are heading towards Especially for sales forces working for brands that are heading towards patent expiry, brand storytelling can reboost your team’s motivation patent expiry, brand storytelling can reboost your team’s motivation and energize individuals!and energize individuals!

Send us an E-mail at Send us an E-mail at info@thestoryhouse.be and we’ll help you with shaping your brand message into an inspiring brand storyinspiring brand story……