AMSTERDAM19-20May 2015Presented by the Private Label Manufacturers Association

International Council

LIKE THE GREATMASTERPIECESOF ART, PLMA’S“WORLD OF

PRIVATE LABEL” IS UNIQUE

Like the Great Masterpiecesof Art, PLMA’s “World ofPrivate Label” is Unique

Unique Event

Only PLMA’s “World of Private Label” International Trade Show brings together

buyers and visitors from more than 110 countries,

representing supermarkets, hypermarkets,

drugstores, discounters, wholesalers and importers

and exporters. They come from Europe, America,

Africa, Asia, Australia and South America. They

come to find products for their private label

programmes – from low-cost basics to premium,

specialty and innovative value-added products.

The show offers the largest concentration of

private label buying power anywhere.

Unique Opportunity

For manufacturers, the “World of PrivateLabel” is an extraordinary way to introduce

their company and products to retailers from

markets around the world. Exhibitors come in all

sizes: from large multi-national companies to

small and medium size businesses. For small and

medium size manufacturers, PLMA’s “World of

Private Label” gives industry-wide exposure and

instant credibility. For big companies, the show

opens the door to the private label side of retailing.

For all exhibitors, it is the most cost-effective

marketing opportunity of any show.

Make plans now to exhibit and let PLMA’s “World of Private Label” turn yourproducts into masterpieces of private label.

Amsterdam RAI Exhibition CentreLocated near Schiphol International Airport, the

RAI Exhibition Centre is one of Europe’s most

convenient venues for trade fairs. Offering state-of-

the-art facilities, RAI has been home to PLMA’s

annual event for more than 20 years. The Centre’s

eleven halls are strategically divided to help buyers

meet the exhibitors they want to see.

• Europa Complex presents food, snacks and beverages

• Holland Complex presents household and health

products.

• More than 50 national and regional pavilions

are located throughout Europa and Holland

Complexes spotlighting products made in their

countries.

In addition to exhibit space, PLMA offers

participating manufacturers special services to

promote themselves. Exhibitors can:

• Announce new products online prior to the show

and arrange meetings with interested retailers

through PLMA’s online Show Preview.

• Submit innovations in products and packaging to

PLMA’s New Product Expo, which is on display

throughout show hours.

• Invite retailers, wholesalers and other business

partners to the show, using free invitations

provided by PLMA.

• Attend PLMA's pre-show seminars offering the

latest market research and industry trends.

• Advertise their stands in the Official Catalogue

and online Show Preview.

A show that can change yourcompany Few events have this kind of impact on your company’s

future. PLMA’s “World of Private Label” can help you

build your private label business for years to come.

Reserve now, while exhibit

space is available.More than 85% of exhibitors and

pavilion organisers renew their

spaces each year. To reserve

your company’s stand, contact

PLMA International Council.

Telephone +31 20 575 3032,

email info@plma.nl or visit

www.plmainternational.com.

AMSTERDAM • 19-20May 2015

SHOW ORGANISERSPLMA’s annual “World of Private Label” International Trade Show is organised by the Private Label Manufacturers Association.It is the only organisation of its kind, representing more than 3,500 membercompanies around the globe. PLMA presented its first show in the United Statesin 1980 and its first show in Europe inl986. Today, it provides services to membermanufacturers in more than 70 countries.In addition to the annual trade shows in Europe and U.S., PLMA also co-organisesthe Shanghai Private Label Fair in China.

SHOW LOCATIONPLMA’S “World of Private Label” is held atthe RAI Exhibition Centre in Amsterdam,located only 15 minutes from Schiphol International Airport and easily reached byintercity trains and automobile.

TRADE SHOW SCHEDULESunday, 17 MayStand Build-Up 08.00 –18.00

Monday, 18 MayStand Build-Up 08.00 – 19.00Pre-Show Seminars 14.00 – 16.00

Tuesday, 19 MayTrade Show Floor Open 09.00 – 18.30

Wednesday, 20 MayTrade Show Floor Open 09.00 – 16.30Stand Breakdown 17.00 – 23.00

Thursday, 21 MayStand Breakdown 08.00 – 14.00

STAND ASSIGNMENTSThe trade show floor is divided into foodand non-food halls. All stand assignmentsare based on a first-come, first-served basisin order of receipt of application and payment, product eligibility and availabilityof space.

SPECIAL PAVILIONSOver 50 national and regional pavilions willbe presented at the show. Consult PLMA regarding participation in such pavilions.

DECORATIONS AND FURNISHINGSA full range of exhibit furniture, fixtures,electrical power and other services can berented from the official contractors using theorder forms that will be included in PLMA’sonline Exhibitor Portal. Exhibitors may alsouse their own furnishings, provided they conform to trade show rules and safety andfire regulations.

OFFICIAL CATALOGUEAll PLMA exhibitors receive a free listing inthe Official Trade Show Catalogue and digitalExhibitor Profiles.The listing includes company name, address, telephone and faxnumber, e-mail, website, product lines andtwo exhibitor personnel contacts. Product descriptions are published in English, Frenchand German. Advertising space is available forexhibitors who wish to highlight and promotetheir stand location or products.

PRELIMINARY BUYERS LISTExhibitors receive a preliminary list of buyers30 days prior to the show. The list includes allpre-registered retailers and wholesalers so thatcompanies can arrange appointments in advance.

SHOW PREVIEWPLMA’s online Show Preview provides category-by-category listings of exhibitors andis made available to all registered retail andwholesale visitors 30 days prior to the show to help them identify exhibitors that they wantto visit. In the Show Preview, exhibitors canannounce their new products, upload picturesand highlight their standard company listingsby ordering online advertising space.PLMAregularly updates the online Show Preview toinclude the latest additions and adjustments.

SPECIAL SHOW INVITATIONS All exhibitors receive a set of complimentaryshow invitations to contact retailers,wholesalers and other business partners whomthey wish to invite to the show as their guests atno additional cost.

NEW PRODUCT EXPOExhibitors are invited to submit their newproducts for inclusion in PLMA’s New Product Expo. Products selected are displayedin showcases in a central location during tradeshow hours. Selection is based on the level ofinnovation of the product submitted.

EXHIBIT STANDSSingle and multi-unit stands are available toaccommodate the display needs of all companies. Each unit measures 3m x 3m. Stand prices include standard fascia, grey carpet and stand cleaning on both show days.Exhibitors are separated by white plastic laminate walls. All aisles are carpeted.

EXHIBIT RATESExhibit rates are subject to reversed VAT. Net rates for PLMA members are:

1 Unit (3m x 3m) € 2,6002 Units (3m x 6m) € 4,8003 Units (3m x 9m) € 7,0004 Units (3m x 12m) € 9,4006 Units (6m x 9m) €14,2008 Units (6m x 12m) €18,400

Non-members must add a surcharge of € 2,000. Exhibitors may become members of PLMA International Council at annualmembership dues of € 1,000. To exhibit,companies must complete the application toexhibit and return it to PLMA InternationalCouncil.

FACTSfor

EXHIBITORS

Retailers and Wholesalers

AES B.V. - AHOLD EUROPEAN SOURCINGAMS SOURCING B.V.ACTION SERVICE & DISTRIBUTIE B.V.AEON CO., LTD.AGENOR S.À.R.L.ROYAL AHOLDAHOLD CZECH REPUBLIC, A.S.AHORRAMAS S.A.ALBERT HEIJN B.V.ALCAMPO S.A.ALDI CENTRALE D'ACHATALDI DISCOUNT SUPERMERCADOS, LDA.ALDI EINKAUF GMBH & CO. OHGALDI INKOOP N.V.ALDI STORES LIMITEDALDI SUPERMERCADOS, S.L.ASDA STORES LTD.AUCHAN CENTRALE D'ACHATSAUCHAN FRANCEAUCHAN MAGYARORSZÁG KFT.AUCHAN POLAND SP. Z O.O.AUCHAN PRODUCTION ALIMENTAIREAXFOOD SVERIGE ABBAZAAR SUPERMARKETS S.A.BENNET S.P.A.BETTERWARE LIMITEDDE BIJENKORFBLOC C.V.B.A.BOFROST* DIENSTLEISTUNGS GMBH & CO. KGALLIANCE BOOTSCBA KERESKEDELMI KFT.CGC JAPAN CO., LTD.GROUPE CARREFOURCARREFOUR BELGIUM S.A.GRUPO CARREFOUR ESPAÑACARREFOUR - MAJID AL FUTTAIM RETAIL LLC.CARREFOUR ROMANIA - HIPROMA S.A.GROUPE CASINOCOLRUYT N.V.CONADCONSUM S. COOP. V.COOP (SCHWEIZ)COOP CENTRUM DRUŽSTVOCOOP DANMARK A/S

COOP ITALIA S.C.A.R.L.COOP NORGE ASCOOP TRADING A/SCORE S.C.R.L.EL CORTE INGLÉS S.A.CRAI SE.COM. S.P.A.DM-DROGERIE MARKT GMBH & CO. KGDAGROFA APSDAIRY FARM GROUPDANSK SUPERMARKED A/SDEEN SUPERMARKTEN B.V.DELHAIZE LE LIONDENNER AGDESPAR SERVIZIDIA% FRANCEDIA% INTERNATIONAL S.A.DIXY GROUP JOINT STOCK CO.DUNNES STORESEMC DISTRIBUTION - MARQUE CASINOEMD AGEDEKA ZENTRALE AG & CO. KGE-MART CO., LTD.GRUPO EROSKIESSELUNGA S.P.A.EUROSPIN ITALIA S.P.A.FOODSTUFFS OWN BRANDS LIMITEDFOZZY FOOD LLC.FRESSNAPF TIERNAHRUNGS GMBHGLOBUS SB-WARENHAUS HOLDING GMBH & CO. KG

H-E-BHANOS NEDERLAND B.V.HARRODS LTD.HEMA B.V.ICA ABIDEA D.O.O.IGES S.R.L.IKEA FOOD SERVICES ABINTERMARCHÉINTERMARCHÉ BELGIQUEJEDNOTA SPOTREBNÍ DRUŽSTVOJERONIMO MARTINS DYSTRYBUCJA S.A.JUMBO SUPERMARKTEN B.V.KAISER'S TENGELMANN GMBHKAUFLAND WARENHANDEL GMBH & CO. KGKESKO FOOD LTD.KONZUM D.D.KRUIDVAT BVBALEADER PRICE HOLDINGE. LECLERCLIANHUA SUPERMARKET HOLDINGS CO., LTD.LIDL NEDERLAND GMBHLIDL STIFTUNG & CO. KGLOBLAW COMPANIES LIMITEDRETAIL CHAIN MAGNIT - TANDERMAKRO CASH & CARRY BELGIUM N.V.MEIJER, INC.MERCADONA, S.A.MERCATOR D.D.METRO CASH & CARRY INTERNATIONAL GMBHMETRO CASH & CARRY DEUTSCHLAND GMBHMETRO CASH & CARRY NEDERLAND B.V.METRO CASH & CARRY ÖSTERREICH GMBHMETRO CASH & CARRY ROMANIA S.R.L.METRO CASH & CARRY RUSSIAMETRO CASH & CARRY UKRAINEMIGROS-GENOSSENSCHAFTS-BUNDT.J. MORRIS LIMITEDWM MORRISON SUPERMARKETS PLC.MÜLLER GROSSHANDELS LTD. & CO. KGMUSGRAVE GROUPMUSGRAVE RETAIL PARTNERS IRELANDNETTO MARKEN-DISCOUNT AG & CO. KG

NORMA GMBH & CO. KG - ÖSTERREICHNORMA LEBENSMITTELFILIALBETRIEB STIFTUNG & CO. KG

OFFICE DEPOT EUROPE B.V.PAM PANORAMA S.P.A.PENNY MARKT GMBHPETS AT HOME LTD.PICARD SURGELÉS S.A.S.PICK 'N PAY RETAILERSPLUS RETAIL B.V.PROVERA BELUXREAL,- SB-WARENHAUS GMBHREMA 1000 DANMARK A/SREMA 1000 NORGE ASREWE INTERNATIONAL AGREWE-ZENTRAL AGRIMI BALTIC GROUPDIRK ROSSMANN GMBHSOK - SUOMEN OSUUSKAUPPOJEN KESKUSKUNTASAVERS HEALTH & BEAUTY LTD.SCA PR POLSKA SP. Z O.O.FRITZ SCHUR CONSUMER PRODUCTS A/SSEIYU GK / WAL-MART JAPANSELEX GRUPPO COMMERCIALE S.R.L.SHUFERSAL LTD.SIGMA SOC. COOPSLIGRO FOOD GROUP NEDERLAND B.V.SONAE MCSPAR HOLDING B.V.SPAR INTERNATIONALSPAR MAGYARORSZÁG KERESKEDELMI KFT.SPAR MANAGEMENT AGSPAR ÖSTERREICHISCHE WARENHANDELS-AGSPAR RETAIL N.V.SPAR RUSSIA B.V.THE SULTAN CENTERSUPERDRUG STORES PLC.C.I.V. SUPERUNIE B.A.SYSTÈME UTEGUT... GUTE LEBENSMITTEL GMBH & CO. KGTESCO CHINATESCO IRELANDTESCO KOREA, HOMEPLUS CO., LTD.TESCO POLSKA SP. Z O.O.TESCO STORES CR A.S.TESCO STORES LTD.TOILETRY SALES LTD.TRADER JOE'S COMPANYTUKO LOGISTICS COOPERATIVEUNIL ASWAITROSE LTD.WAL-MART ARGENTINAWAL-MART BRASIL S.A.WAL-MART CANADA CORP.WAL-MART CHILEWAL-MART (CHINA) INVESTMENT CO., LTD.WAL-MART MEXICOWAL-MART STORES, INC.A.S. WATSON (EUROPE) GROUP AGA.S. WATSON (HEALTH & BEAUTY CONTINENTAL EUROPE) B.V.

WILKINSON HARDWARE STORES LIMITEDWOOLWORTH GMBHX5 RETAIL GROUPZENTRALE HANDELSGESELLSCHAFT- ZHG - MBH FOOD

Meet the buyers who attend PLMA’s “World of Private Label” International Trade Show

AMSTERDAM • 19-20May 2015

As a prospective exhibitor, your company can take

advantage of PLMA membership and enjoy better rates

to participate in PLMA’s 2015 “World of Private Label”.

In addition, members receive special rates for all PLMA

conferences, seminars, services and publications that are

specifically designed for the private label industry.

Thousands of members worldwideFounded in 1979, PLMA is a non-profit organisation.

Membership ranges from multinational corporations to

small family-owned companies.Their products include

food, beverages, snacks, health and beauty, household and

kitchen, DIY, and personal and leisure products. Some

manufacturers only do private label. Others are well-known

brand makers who also have private label operations.

Member services throughout the yearTo help member companies meet retailers in other parts

of the world, PLMA also organises the annual U.S.

Private Label Trade Show each November in Chicago and

co-organises the Shanghai Private Label Fair in China each

December.

As a member of PLMA, your company has access to exclusive

market research data prepared by The Nielsen Company

for PLMA’s International Private Label Yearbook. The

Yearbook contains market share data on more than 7,000

product categories in 20 countries. To understand

consumer buying trends, PLMA publishes reports on

shopping attitudes in Europe’s leading markets.

To help members train and educate their management

personnel, PLMA organises Executive Education

Programmes in conjunction with Nyenrode Business

Universiteit and other well-known institutions. Classes

combine interactive teaching with traditional lectures and

case studies.

For more information about PLMA membership, contact

PLMA today. Telephone +31 20 575 3032. Email

info@plma.nl. Or visit www.plmainternational.com.

A unique organisation

Private Label Manufacturers Association • International CouncilWorld Trade Center, Strawinskylaan 6711077 XX Amsterdam, The Netherlands