18. return tests, note taking, viral marketing

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IECP IECP Fall 2014 Fall 2014 Nikki Mattson Nikki Mattson

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Page 1: 18. return tests, note taking, viral marketing

IECPIECP

Fall 2014Fall 2014

Nikki MattsonNikki Mattson

Page 2: 18. return tests, note taking, viral marketing

AnnouncementsReturn TestsData description practice5 Rs note-taking practice + listeningReflection questions + vocabulary practiceProgress Report distribution

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Syllabus update: See blog

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PSU Observation Commenting assignment – DUE 10/8 by midnight:

Choose one PSU Observation Presentation that you are interested in watching.Answer the following questions in a 1-2 minute audio or video comment via Voicethread:

What are some similarities and differences between the class that you observed and the class that your classmate described in his/her video? Can you think of an explanation for any of those similarities or differences?

2 points of extra credit offered for each (legitimate) extra comment that you make (5 comment limit). If you do the extra credit, send me an email to let me know which videos you commented on.

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Check your answers. You can use the audio script to review the content of the listening. Ask a friend for help if you are confused about an answer.If you AND your friend are still confused after looking in the audio script, let me know and I will try to help.

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Climbed steadilyFell steadilySteep riseSlight dipFluctuated wildly Fluctuated slightlyPlungedRose steadilyDeclined slightlyRemained steadyIncreased dramaticallyFell dramaticallyWere stableDeclined gradually

Electrical Goods

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Climbed steadilyFell steadilySteep riseSlight dipFluctuated wildly Fluctuated slightlyPlungedRose steadilyDeclined slightlyRemained steadyIncreased dramaticallyFell dramaticallyWere stableDeclined gradually

Paper Sales

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Record – write down what you think is importantReduce – summarize the record column into manageable textRecite – look only at your notes in the reduce column, and try to remember the important ideas that your notes summarizeReview – review your notes several times in between the lecture and the testReflect – add personal reflections and thoughts to make what you learned part of what know

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ListenWork with a partner to: reduce, recite, and reflect

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1. What do you think about this list?Do you agree with any points?Do you disagree with any points?

2. Are and of these strategies newAnd/or helpful? If so, which ones?

3. What else could we add to this list?

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Purpose General Comprehension

Vocabulary Reflection

1. What type of speech is in this recoding? (lecture, audio book, interview, discussion, advertisement, etc.) How do you know?

1. What is viral marketing? What are some examples of this technique?

1. What is fraudulent behavior? Can you think of a few examples?

1. What do you think about the job that Emily does for companies?

2. What is the purpose of the recording? Who do you think the intended audience is?

2. How did Emily emulate (copy)what other people in a particular region were talking about? Why did she do this?

2. What are some of the methods that companies use to create buzz?

2. Are you more likely to be influenced by advertising from a friend than traditional sources of advertising?

3. What does Emily think about her participation in deception?

3. What does mundane mean? Why does Emily try to talk about mundane things with others online as part of her job?

3. Do you have any experience to share with viral marketing?

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Leap pgs. 50-53 + 1 conversation starter for those words- DUE 9/29 by midnight

PSU classroom observation report due by midnight on 9/29 (tonight)