17. unik- biotechnology_for_innovation policy_ appendix 2 final report_110429 -seen
TRANSCRIPT
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Selected Dynamic Innovation
National Innovation Strategy
Biotechnology
29 April 2011
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Contents
TABLE OF CONTENTS
LIST OF EXHIBITS ...................................................................................................................... 3
DISCLAIMER ............................................................................................................................... 4
INTRODUCTION .......................................................................................................................... 5
SECTOR DEVELOPMENT FOCUS ............................................................................................. 7
CREATE REGIONAL CHAMPIONS .......................................................................................... 18
TRANSFORMATION EXECUTION FRAMEWORK .................................................................. 21
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Exhibit 1 Accelerating Revenue Growth through Innovative Transformation 6
Exhibit 2 Benefits of Adopting Agricultural Biotechnology to the Rakyat and Business 7
Exhibit 3 Intensifying Agricultural Biotechnology Development 10
Exhibit 4 Benefits of Adopting Industrial Biotechnology to the Rakyat and Business 12
Exhibit 5 Renewable Energy Potential in Malaysia 14
Exhibit 6 Accelerating Industrial Biotechnology Development 15
Exhibit 7 Suggested Criteria in Selecting High Potential Performing Companies 18
Exhibit 8 Infrastructure Support Development 19
LIST OF EXHIBITS
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The publication of this report contains information in summary form and is therefore intended for
general guidance only. It is not intended to be a substitute for detailed research or the exercise
of professional judgement. Neither Unit Inovasi Khas (UNIK) nor the party assisting UNIK in
the preparation of this can accept any responsibility for loss occasioned to any person as a
result of any material in this publication. On any specific matter, reference should be made to
the appropriate advisor.
Exchange Rate Conversion
MYR AUD RMB INR SGD KRW
USD 1.0 3.5 1.09 6.83 46.45 1.39 1170.18
DISCLAIMER
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The Malaysian Government has identified biotechnology as one of the core technologies to
accelerate the transformation of Malaysia into a knowledge-based economy and an
industrialised nation by year 2020. For this purpose, the National Biotechnology Policy (NBP)
was launched in 2005 to provide a development framework for the industry represented by
agricultural, healthcare and industrial biotechnology sectors. The NBP is to be implemented
over three phases: Phase I Capacity Building (2006-2010); Phase II Science to Business1
(2011-2015); and Phase III Global Business (2016-2020). The biotechnology industry is
expected to contribute 2.5% towards the national Gross Domestic Product (GDP) by 2010; 4%
by 2015; and 5% by 20202.
In 2010, a Malaysian Biotechnology Country Report 2009/2010 (Country Report) was launched
to provide an overview of biotechnology industry development in Malaysia since 2005. The
Country Report reported that the Malaysian biotechnology industry has recorded a total
investment of USD1.3 billion (RM4.5 billion) by 2009. 57.8% of this investment was funded by
the Government while the remainder was funded by private sector. The contribution of the
biotechnology industry towards the GDP in 2009 was estimated at 2%. In terms of total
employment, it was estimated that 54,000 people were employed in the life-science and
biotechnology-related industry in 2009. The Country Report has set also out priority actions
moving forward into Phase II of the NBP implementation.
This study, as part of the development of the National Innovation Strategy, aims at re-prioritising
certain focus areas and strategic actions in order to effectively accelerate revenue growth in the
next five years. In addition, this study outlines priority policy measures that require immediate
attention for effective transformation execution for results.
1The original term in the NBP is Lab to Market2National Biotechnology Policy 2005
INTRODUCTION
Accelerating the Biotechnology Industry from Science to Business
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Exhibit 1: Accelerating Revenue Growth through Innovative Transformation
Policy Purpose Possible Policy Measures
Capitalise on unique
strengths forSector
Development focus and
provide competitive
platform through right
Infrastructure
Development
1. Intensify the application of new platform technologies in
Agricultural Biotechnology development
2. Accelerate the development of technology for effective
implementation of green chemistry initiatives through
Industrial Biotechnology
Create Regional
Champions
3. Nurture High Potential Performing companies
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Although Malaysian agriculture sector was the main economic contributor prior to 1990s, the
agriculture sector is now the third engine of growth contributing to GDP and food production.
Given Malaysias traditional strength in the agriculture sector and the countrys abundance of
natural resources and land, the NBP has positioned agricultural biotechnology development as
the first policy thrust. By 2009, agricultural biotechnology was the largest revenue generating
sector, representing approximately 39% of total revenue contributed by the largest number of
biotechnology companies (143 out of 349 companies)3. Besides NBP, the Third National
Agricultural Policy (1998-2010) (NAP3) has identified biotechnology as the enabling tool to
improve the national food security, and to ensure sufficient and sustainable food supply as wellas to generate economic gains. The Tenth Malaysia Plan (RMK-10) has also highlighted the
adoption of biotechnology together with Information and Communication Technology and
relevant technologies as the tools to revitalise the agriculture sector4.
In addition, Malaysia, being one of the 12 mega biodiversity countries of the world, has over
12,500 species of flowering plants and 1,100 species of ferns and fern allies; many of which are
unique to Malaysia. There are over 286 species of mammals, 150,000 species of invertebrates,
8,000 species of fish and countless lower order organisms like microbes, fungi and algae in
Malaysia. Therefore, there is large potential in the unexplored biodiversity and a vast gene pool
for Malaysia to capitalise on within the natural products, livestock and aquaculture focus areas.
Exhibit 2: Benefits of Adopting Agricultural Biotechnology to the Rakyat and Business
In a high income economy, the agriculture-
based business can add significant value
in the economic development
A sustainable approach will result in an
efficient and advanced agriculture sector
development
Increase in productivity through the
selection and development of genotypes
that correspond to commercially
important traits in crops and livestock
Reduce dependency on imported food
and agriculture products
Increase the income levels of farmers
Provide opportunities for development
3Malaysian Biotechnology Country Report 2009/20104Tenth Malaysia Plan (RMK-10)
SECTOR DEVELOPMENT FOCUS
1. Agricultural Biotechnology Development
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In a high income economy, the agriculture-
based business can add significant value
in the economic development
A sustainable approach will result in an
efficient and advanced agriculture sector
development
(e.g. disease resistance, increased crop
yield, enhanced nutritional value)
Move up the value chain in the sector by
enhancing scientific evidence for natural
products
Enhance value of companies in
agriculture sector
Gain access to global market with
Malaysian products and services
of young entrepreneurs
Challenges
One of the key challenges in agricultural biotechnology development is the ability to accelerate
capacity and capability building in crop-related and livestock biotechnology. There is a need to
continuously enhance technology to improve the value add and productivity of crops and
livestock. Malaysian Biotechnology Corporation Sdn Bhd (BiotechCorp)s acquisition of a
Marker Assisted Selection (MAS) platform technology from DNA LandMarks, a BASF Plant
Science Company, will increase productivity of crops and livestock through enhancement of
crop and animal breeding programme5. The MAS platform technology is expected to assist in
the development of new applications in crops and livestock. Models for rice, watermelon and
goats are readily available for development of application in related breeding programmes. The
development of new applications in a wider range of crops and livestock would help Malaysia in
establishing itself as a regional hub in molecular marker technology for agriculture.
The natural products industry in Malaysia is still at an infancy stage as majority of small medium
enterprise players have limited market and technical capabilities. Most natural products industryplayers are involved in the low-end market segments with limited standardisation of extracts
using chemical and pharmalogical profiling. This poses a challenge for the industry players to
penetrate the international markets. BiotechCorps acquisition of the Supercritical Fluid (SCF)
platform technology from FeyeCon, Netherlands, is intended to enhance evidence-based
5Malaysian Biotechnology Country Report 2009/2010
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platform in developing natural products6. There are already 33 recipes for extraction of natural
products that can be commercialised immediately. The platform technology will also be able to
scale up commercialisation of extraction and production of novel bioactive compounds. By
establishing the scientific evidence for natural products, Malaysia will be able to move up the
value chain in producing nutraceuticals, over-the-counter drugs and ultimately botanical drugs.
Rationale
Malaysia remains a net importer of food. In 2008, Malaysia's food exports amounted to RM17.9
billion, while imports amounted to RM28 billion7. Malaysia is highly dependent on imported
intermediate food products due to the limited agricultural production and rising demands for
many food products. Demand for food, especially for wheat-based products, livestock, dairy
products, sugar and vegetables, is expected to continue to grow. Domestic production,
however, cannot keep pace with the rising demand. Therefore, crop-related and livestock
biotechnology development will be critical in addressing the countrys domestic needs,
increasing the self-sufficiency levels and improving the balance of trade in major food
commodities.
As described earlier, the MAS platform technology is expected to enable the development of
applications in crops and livestock allowing expansion of MAS breeding programmes. Crop-
related biotechnology such as in vitro technology (e.g. plant tissue-culture for planting material
production), plant genomics, molecular marker technology and biotechnology/genetically
modified crops for plant improvement, are currently available and being implemented locally.
Although assisted reproductive techniques need enhancement, the use of current assisted
reproductive techniques should be continued in order to continuously improve livestock
productivity.
Given Malaysias biodiversity uniqueness, it is also critical for the country to leverage on its
natural resources in order to move up the value chain in agriculture development. As described
earlier, the acquisition of the SCF platform technology is aimed at enhancing the evidence-
based platform in developing natural products.
6Malaysian Biotechnology Country Report 2009/20107Malaysian Industrial Development Authority (MIDA)
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There is a large and growing global demand for novel compounds and active ingredients from
natural products used in the production of food ingredients, functional food, nutraceuticals,
cosmeceuticals and botanical drugs (phytomedicine). Natural products can also be developed
into health supplements, functional foods and cosmetics to cater to the growing health and
wellness market. The global nutraceuticals market is growing as large companies and
Multinational Corporations such as Monsanto, DuPont, Abbott Laboratories, Johnson &
Johnson, Novartis, Metabolex and Genzyme Transgenic are channeling significant amount of
investments into the discovery of nutraceuticals8.
Exhibit 3: Intensify Agricultural Biotechnology Development
Policy Purpose Possible Policy Measures
Scale up Capacity
and Capability of
Existing
Companies
There is a need to scale up capacity and capability in agriculture sector
through biotechnology development. In order to expedite the
development of existing companies in agriculture sector, the following
measures are proposed:
As outlined in the Country Report, implement a suitable business
model to leverage on the newly acquired platform technologies.
BiotechCorp, being the platform technology owner, will work in
collaboration with the custodians of the platform technologies, namely
Malaysian Agricultural Research and Development Institute (MARDI)
for the MAS platform technology and Universiti Putra Malaysia (UPM)
for the SCF platform technology.
o BiotechCorp will have overall responsibility for the
commercialisation of the applications by promoting the
platform technologies to existing companies.
o The custodians will undertake relevant development and
validation efforts to commercialise the applications.
Align all innovation development (including use of biotechnology)
objectives and commitment from all related Government ministries
and agencies to implement the policy thrusts from NAP3 in order to
place focus on areas that will generate significant results in the next
five years, e.g. intensify large-scale food production by private sector.
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Policy Purpose Possible Policy Measures
Accelerate
Sustainable
Growth
For sustainable growth in this sector, specific incentives are needed in
order to intensify strategic partnerships between existing large
Government-linked (such as Sime Darby, Felda, CCM) or private (such
as IOI, United Plantation) companies with high potential agricultural
biotechnology companies.
Provide existing local market access opportunities which can be
extended to global market access
Enable sustainable supply of feedstock or land for production of
crops, livestock or natural products
Provide relevant facilities or infrastructure support to
biotechnology companies to grow
Such partnerships will also enable the implementation of Extended
Supply Chain Model (eSCM) model (e.g. industrialisation of food system
through high degree of coordination, a large and consolidated processing
sector with organised retailers).
Intensify Global
Marketing
Given Malaysias reputation in agriculture sector, it should leverage on
this reputation to develop global marketing strategy for agricultural
biotechnology.
Promote Malaysia as a regional hub for the MAS and SCF
platform technologies to enable regionalisation and gloablisation
of Malaysian products and services
Streamline activities undertaken by different marketing and
promotional institutions (e.g. FAMA, MARDI, Biotechcorp,
MATRADE) to enhance marketing spend effectiveness
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At the Copenhagen World Summit on Climate Change, Malaysia committed to reducing its
carbon emission by up to 40% by 2020. To uphold its commitment, the Ministry of Energy,
Green Technology and Water (MEGTW) is expected to intensify its efforts to execute green
initiatives in the country. Industrial biotechnology development will be critical to provide green
initiative solutions to environmental issues, such as municipal waste management and
alternative renewable energy like the production and utilisation of biofuel as compared to fossil
fuels. Furthermore, Malaysia should continue to leverage on its abundance of natural resources
and biomass to develop industrial biotechnology for green technology application.
By 2009, there were 72 industrial biotechnology companies (out of 349 companies) contributing
approximately 30% of total revenue in the biotechnology industry9. One of the key drivers for
industrial biotechnology is the presence of an immediate market, i.e. the oil palm sector.
Malaysia is the second largest producer and the largest exporter of palm oil. Hence, industrial
biotechnology activities tend to revolve around this sector, as in the case for companies
involved in bioremediation (for Palm Oil Mill Effluent), fine and specialty chemicals
(oleochemicals and its derivatives from downstream palm oil processing), and biofuel (from
olein, crude palm oil, sludge oil and effluent ponds). Priority green initiatives will be as follows:
a) To implement a green chemistry initiative (biofuel, bioremediation)
b) To apply advances in bioprocessing technology for fine and specialty chemicals and
biomaterials (biopolymer)
Exhibit 4: Benefits of Adopting Industrial Biotechnology to the Rakyat and Business
In a high income economy, businesses will
be environment-friendly with sustainable
economic development
Sustainable environment-friendly
solutions for the well-being of Rakyat
Enable achievement of carbon emission
reduction commitment
Promote healthy living environment
Able to have access to environment-
9Malaysian Biotechnology Country Report 2009/2010
SECTOR DEVELOPMENT FOCUS
2. Industrial Biotechnology Development
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In a high income economy, businesses will
be environment-friendly with sustainable
economic development
Sustainable environment-friendly
solutions for the well-being of Rakyat
Provide opportunities for significant cost
reduction in all sectors
Enhance effectiveness of resource
utilisation
Create new economic value that is
sustainable
Enable greater leverage on Malaysias
core competencies in manufacturing
friendly solutions, e.g. alternative
energy
Able to instill greater awareness of
environment-friendly solutions among
future generation
Reduce dependency on depleting fossil
fuel
Challenges
Although the Small Renewable Energy Programme (SREP) aimed to generate 5% or 600MW of
the countrys electricity from renewable energy by 2005, only 0.3% was achieved10. The slow
progress of commercialising renewable energy can be attributed to several factors. One of the
main factors is the lack of a clear policy framework to promote the usage of renewable energy in
the country. This results in insufficient public awareness and promotion on the importance of
environment sustainability through green technology. Only large corporations with significant
carbon emissions will adopt such practices. Smaller companies with lesser carbon emissionmay find it relatively time consuming and not cost effective to invest in such practices.
The prohibitive pricing of renewable energy also discourages households and business owners
to adopt the technology. Additionally, the capital cost of renewable energy implementation is
high as compared to the relatively low sales price of electricity (17 cents/kWh) which makes
production of renewable energy considered unviable.
Biofuel is one of the alternative sources of energy, and Malaysia has already installed capacity
of close to two million tonnes of palm biodiesel as of 2009. However, in Malaysia, theproduction of first generation biofuel is facing two key challenges, namely, the high price of palm
oil and the food versus fuel controversy. Therefore, there is a need to promote development of
second generation biofuel which epitomises the concept of turning waste into wealth. This
10Renewable and Sustainable Energy Reviews 14 (2010)
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would provide enormous potential for Malaysia given the amount of harvestable biomass that is
produced in the palm oil plantation sector.
Besides biofuel, there are several barriers to the development and adoption of bioremediation in
Malaysia including the lack of integrated research from multidisciplinary fields, limited funding,
and inadequate tools and infrastructure to aid research on bioremediation. As for biopolymer
development, thereis currently a technology gap in converting agriculture waste into bioplastics
and biodegradable plastics.
Rationale
Surging demand for energy, escalating energy prices, growing energy security concerns and
scarcity of natural resources are factors driving Government and companies to work harder to
diversify their energy portfolio mix. As outlined in the SREP, it is therefore critical to identify
environment-friendly alternative sources of energy to meet the growing local and global
demand. Biofuel offers a sustainable and viable alternative source of energy that will save on
greenhouse gas emissions and reduce dependency on rapidly depleting fossil fuels.
Given Malaysia is the worlds second largest producer and top exporter of palm oil, it has the
comparative advantage in the production of biodiesel from palm oil biomass. As shown in
Exhibit 5, with the abundance of palm oil mills and other resources, renewable energy, mainly
biofuel and biogas will have huge potential for development in Malaysia.
Exhibit 5: Renewable Energy Potential in Malaysia
Renewable Energy Potential (MW)
Hydropower 22,000
Mini Hydro 500
Biomass/Biogas (palm oil mill waste) 1,300
Municipal solid waste 400
Solar PV 6,500
Wind Low wind speedSource: Energy Commission Malaysia 2009
The National Biofuel Policy, which was launched in 2006, aims at positioning Malaysia as a
major global biodiesel producer. The Government has mandated all Government diesel-
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powered vehicles to start using biodiesel in February 2009. The legislation to mandate the use
of B5 diesel will be passed and enforced in June 201111.
Besides biofuel, bioremediation is one of the green initiatives that can help reduce the carbon
footprint and environmental impact of Malaysias large manufacturing sector. The global
bioremediation market in 2009 was estimated at USD 30 billion (RM 105 billion) and Malaysias
bioremediation market is estimated at USD 102.9 million (RM 360 million) per annum.
Furthermore, through the Clean Development Mechanism (CDM), Malaysia can benefit from
investments in the greenhouse gas emission reduction projects, especially in the areas related
to the palm oil sector.
Biopolymer generally refers to bioplastic and its applications are also seen in the production of
biodegradable plastic. There is growing demand worldwide for the use of bioplastic and
biodegradable plastic to replace some types of traditional petroleum-based plastic, especially in
the packaging industry. Major bioplastics include starch-based, polyhydroxylalkanoate and
polylactic acid. The global market for lactic acid and its derivatives is predicted to have a
compounded annual growth rate of 15%. The potential market in bioplastic applications, for
instance polylactide, is expected to reach three to five million tonnes by 202012. This estimate is
based on the increasing awareness of the environment, health and safety among consumers
and businesses. Being natural products, lactic acid and its derivatives can be used safely
without threat to the environment.
Exhibit 6: Accelerating Industrial Biotechnology Development
Policy Purpose Possible Policy Measures
Accelerate
Technology
Development to
Build Capacity and
Capability
Although Malaysia has the resources and competencies in industrial
biotechnology development, there are technology gaps in the priority
segments, biofuel, bioremediation and biopolymer. It is therefore critical
for Government to allocate adequate funds to accelerate technology
development for biofuel, bioremediation and biopolymer.
Provide green investments and incentives with related policies to
boost the development and commercialisation of renewable
energy related technology, e.g. second generation biofuel
112011 Budget Speech (2010)12Malaysian Biotechnology Country Report 2009/2010
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Policy Purpose Possible Policy Measures
Enable acceleration of technology development through
acquisition of suitable foreign technologies or companies
Facilitate strategic partnerships and collaborations with foreign
affiliates to accelerate technology transfer and market access
o Accelerate processing of Malaysian work visas for foreign
expatriates, to efficiently bring in qualified foreign skills
and expertise
o Accelerate processing of approval of foreign participation
and all related documentation
Implement Green
Economy Policies
and Regulations
Enforcement of Government policies and regulations tend to be more
effective to support the growth of a green economy. Such policies and
regulations can be in the forms of incentives (such as tax allowance,
subsidies, matching grants), penalties or mandates. The Government
could:
Mandate the use of biofuel and biodegradable packaging
materials
Offer incentives for the treatment of solid waste and wastewater
using bioremediation
Offer incentives for adoption of environment-friendly solutions
Impose penalties on companies with high carbon emission
Provide subsidies to renewable energy players or phases out
subsidies of existing energy players
Mandate feedstock pricing caps, e.g. cap prices of palm oil
biomass
Promote use of green and hybrid vehicles by reducing import
duty and sales tax
Existing policies and regulations need to be reviewed regularly to
ensure their effectiveness. Furthermore, the Government policies and
regulations need to be holistic and coordinated. For example,
Government funding allocation to the various Government
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Policy Purpose Possible Policy Measures
ministries and agencies will be made based on green economy
policies and guiding principles
All Government ministries and agencies to adopt use of
renewable energy and to achieve certain levels of carbon
emission reduction
Intensify
Sustainable
Profitable Growth
Strategic partnerships among the various stakeholders in this sector are
critical for sustainable profitable growth.
Government and Government-linked companies to provide the
private sector, e.g. emerging high potential industrial
biotechnology companies, with the opportunities to supply green
products or services
Government-linked companies to provide emerging high
potential industrial biotechnology companies with:
o Local and global market access (i.e. distribution network)
o Supply of required feedstock
o Production facilities
o Collaboration in technology application development and
commercialisation
In addition, the eSCM model can be implemented through such
strategic partnership.
Intensify Global
Marketing
Given Malaysias strengths in biofuel, there is a need to intensify global
marketing to promote Malaysia as the regional hub for biofuel. The
regional hub will eventually extend to cover bioremediation and
biopolymer. Similar to the policy measure described earlier, there is a
need to streamline activities undertaken by different marketing and
promotional institutions to enhance marketing spend effectiveness.
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In the next five years of policy measure execution transformation, it is critical to showcase high
impact successes. Priority policy measures identified will require accelerated execution
approach to enable priority biotechnology businesses to excel and generate high impact results.
High impact successes tend to be defined in terms of economic growth contribution and benefits
generated for the rakyat. Economic growth contribution will be measured on the basis of
companys business performance. As described earlier, specific segments of agricultural and
industrial biotechnology sectors will be placed greater emphasis to generate quick and high
impact results.
Therefore, identification of high potential performing companies will be critical for nurturing and
development. Exhibit 7 provides suggested criteria to be considered in selecting high potential
performing companies. The selected companies will be put through a transformation execution
programme in order to achieve pre-determined accelerated growth rate.
Exhibit 7: Suggested Criteria in Selecting High Potential Performing Companies
Priority segments Supports countrysagendas
Companycharacteristics
Agricultural Biotechnology: Crop-related Livestock Natural products
Industrial Biotechnology:
Biofuel Bioremediation
Biopolymer
Regional and globalexpansion capability
Knowledge economy Green technology/
Environment-friendly/carbon credit reduction
High potential multipliereffects with holistic
economic linkages High impact potential
growth rates Sustainability- product
attractiveness
Competent entrepreneursand management team
Established profile with
proven track record Successful business
model
Opportunities forinnovative business
model Opportunities for capacity
and capability expansion Opportunities for product
innovation
1 2 3
Target companies in the Early Growth Production and Commercialisation stage
CREATE REGIONAL CHAMPIONS
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The proposed policy measures will form part of the transformation execution programme that
aims at developing the priority segments of agricultural and industrial biotechnology sectors. In
addition, the following infrastructure support policy measures are proposed for consideration:
Exhibit 8: Infrastructure Support Development
Policy Purpose Possible Policy Measures
Attract and
Develop Adequate
Pool of Expertise
There is a need to ensure collaboration between the different agencies,
Talent Corporation, BiotechCorp and GreenTech Malaysia to attract and
develop a pool of expertise required for agricultural and industrial
biotechnology development.
The development of the expertise will help address skill shortages faced
by the biotechnology companies. Priority will be given to therequirements of the selected companies to be nurtured.
Promote
innovative funding
Adequacy and availability of funds are critical in nurturing the selected
companies. Given the lack of private funding for pre-commercialisation
and commercialisation, continued Government support in the form of
public funding is still required to continuously build industry confidence.
Promotion and awareness programmes should continue to create greater
understanding of the industry amongst the financier and investor
communities.
Strengthen public funding through:
o Focused funding schemes (in the forms of grants, convertible
soft loans) for pre-commercialisation and commercialisation
stages, especially second round funding
o Formation of special venture fund with pre-defined investment
focus that is in line with the innovation strategic intent
Incentivise financial institutions and development financial
institutions to allocate loans for priority biotechnology sectors
Promote local and foreign venture capitalists to set up new
biotechnology venture fund(s) by matching with Government
funding
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Policy Purpose Possible Policy Measures
Harmonise
Government
Policies
Government plays a significant role in creating a conducive ecosystem
for entrepreneurship and innovation to support the development of
biotechnology industry:
Align and harmonise all related Government blueprints, policies
and implementation roadmaps
Clearly define and align the roles of the various ministries and
agencies involved to address overlaps
Encourage collaboration among Government ministries and
agencies for effective resource utilisation
In addition, additional targeted policy measures will be identified and customised to address
certain specific requirements of any selected high potential performing company for the
company to succeed.
Appropriate key performance indicators (KPIs) and targets will be set for each selected high
potential performing company in order to track performance of each company. Specific
innovation transformation action plans will be developed in order to achieve the targets set.
Upon selection of high potential performing companies, the following key tasks will need to beundertaken for each selected company:
Review business plan in detail and establish new measures and targets
Identify key resources and enablers required and key barriers that need to be overcome
Assess policy measures and work out appropriate details required for implementation
Customise policy measures appropriately and develop new policy measures, if any
Update business plan with KPIs, targets, milestones and timelines
Upon agreement of the business plan moving forward, each company is expected to start
implementation without any delay.
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Effective transformation execution will be critical to generate expected outcomes. The proposed
transformation execution framework will set out a mechanism for co-ordinating the
implementation of proposed policy measures, provide broad guidelines for regular
transformation monitoring and progress reporting, and describes the communication programme
to disseminate and obtain feedback on the transformation progress.
UNIK is proposed to set up a Transformation Management Office (TMO) to oversee progress of
the transformation execution. The overall progress of the implementation process will be
closely monitored by TMO to ensure that all policy measures and individual company business
plans are being implemented within the stipulated timelines.
Proper progress monitoring is aimed at ensuring that transformation execution programme is
implemented within their stipulated timelines. Any delays will be carefully reviewed to take into
account their effects on other dependent or associated policy measures or actions. Where
timelines need to be adjusted, other affected policy measures or actions will be reviewed and
rescheduled accordingly.
Apart from monitoring the timely completion of the various actions, it is necessary to develop
specific KPIs and targets to gauge the effectiveness of transformation execution programme in
accelerating revenue growth. As described earlier, KPIs and targets will be set for each
selected company to track performance.
To provide a timely, pragmatic and systematic response to new developments and changing
circumstances in the Malaysian economy, the transformation execution programme objectives
will be regularly reviewed and updated to ensure their continued applicability. With this in mind,
various stakeholder engagement sessions will be conducted periodically to ensure
comprehensive review of the overall transformation execution programme.
Therefore, the TMO will also need to put in place a coordinated communications programme for
stakeholder engagement in order to obtain regular feedback on the transformation execution
programme.
TRANSFORMATION EXECUTION FRAMEWORK