15/9/2012 nilesh arora 237 appendix

15/9/2012 NILESH ARORA

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APPENDIX


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NOTE: Dear respondent, this questionnaire is designed to collect the necessary primary data towards the

fulfillment of my research requirements. I’ll be highly obliged for your valuable contribution. I assure you

that this data will only be used for the research purpose and confidentiality will be maintained.

For your Reference:

Organised Retailing include the corporate-backed hypermarkets and retail chains, Franchisee Stores,

Specialty Stores, Departmental Store, discount stores, Drug stores, Factory outlets, , and also the privately

owned large retail businesses. Examples: Vishal Mega Mart, Big Bazaar, Wills Lifestyle, Shoppers Stop,

Reliance Trends, Spencers, Reebok, Nike, Catmos, Lilliput, McDonald’s, Pizza Hut, Barista, Cafe Coffee

Day, Koutons, Cotton County, Peter England, Titan, Raymonds, Sony, Samsung, Next, LG, Apollo

Pharmacy, etc.

Big Air-conditioned Shopping Malls having large no. of Multi-brand, Multi-category product Outlets,

Food-Plaza, Games-arena, a Multiplex/ Cinema Hall and many other facilities.

Traditional/Unorganised Retailing, on the other hand, refers to the traditional formats of low-cost retailing,

for example, the local kirana shops, independent grocery shops, owner manned general stores, provision

stores, flea (Thadi) markets, paan/beedi shops, convenience stores, hand cart and pavement vendors, Mom

and Pop Stores, local sabji Mandi, general readymade garment shop or a footwear shop, weekly haats,

general Electronic shop etc.

Questionnaire

Name (Optional):______________________ Age:____yrs. Gender: …… City:

………………

Occupation: (a) Business (b) Service (c) Profession (d) Any

Other...……

Source of Income: (a) Single (b) Double

Education: (a) Intermediate (b) Graduate (c) Post Graduate (d)

Professional

Marital Status: (a) Single (b) Married (c) Married with Children

Family status: (a) Nuclear (b) Joint

Income group (PM):

(a) Rs. 0-20,000 (b) Rs.21000-40,000 (c) Rs.41, 000-60,000 (d) Above Rs.60, 000

E-mail Id (Optional): ____________________________________________________________________

Address and Contact No.(Optional) _________________________________________________________

Q:1 How frequently do you shop?

(a) Weekly (b) Fortnightly (c) Monthly

Q:2 What percentage of your disposable income you spend on-

(a) Necessities- ……% (b) Comforts-……% (c) Luxuries-……%


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Q:3 Where do you prefer to shop from?

(a) Traditional Retail Outlet (b) Organized Retail Outlet/ Shopping Mall (c) Both

Q:4 What is your frequency of visiting a traditional Outlet?

(a) Daily (b) Weekly (c) Fortnightly (d) Monthly

Q:5 What is your frequency of visiting a Organized Retail Outlet/Shopping Mall?

(a) Weekly (b) Fortnightly (c) Monthly

Q:6 In your family, decision regarding Choice of Retail outlet (Traditional/Organized) is taken by:

a) Self (b) Spouse (c) Joint (d) Other Family

Members

Q:7 Kindly Rate the below mentioned factors reflecting your perception regarding Organized Retailing on a

5-Point scale as: (1) (2) (3) (4) (5)

Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly

Agree

Q;8 What factors stop you from going to Organized retail outlet / Shopping Mall?

Instruction: Please tick (√) at the appropriate column which indicate the level (Score) of perceive importance

of the factors stopping you to shop from an Organized retail outlet.

Scales:

1= Not at all affecting, 2= Less affecting, 3= Affecting, 4=More affecting, 5=Most affecting

Factors 1 2 3 4 5

a Promotes Impulse Buying

b Low Quality products

c High Price

d Negative Store Image

e No Credit Facility

f Unapproachable

g Loyalty to the Traditional

Outlet

h Self-Service

S.No. Factors Rating

1 One Stop Shopping

2 Wide Merchandise assortments/ variety

3 Sales Promotion Schemes like special offers, discounts on bulk buying etc.

4 Whole family entertainment along with shopping

5 Shopping from an organized retail outlet/Mall is a Status symbol

6 Multiple brands under one roof helps comparison, ensures best buying.

7 Located in prime locations thus ensure approachability.

8 Exotic Visual Merchandising/displays attract customer attention

9 Good parking facilities

10 Cater to the needs of all income groups

11 Excellent Customer Services by Professionally qualified sales people

12 Good ambience


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Q:9 How do you perceive Organized Retailing over Traditional form of Retailing?

(a) Not at all good (b) Equally good (c) Better

Comments:

_______________________________________________________________________________

Q:10 Kindly Rank the following factors according to your preference to shop from a Traditional Retail

Outlet over a Organized one from 1 to 10, 1 being most preferred and 10 being least preferred.

Factors Rank

a Proximity

b Long term Association

c Credit Facilities

d Bargaining Advantage

e Store Image/goodwill

f Store Loyalty

g Home Delivery

h Availability of low priced unbranded products

i Availability of branded products at low price

j Customer Relationship through one to one interaction

Q:11 Kindly Rank the following factors according to your preference to shop from Organized Retail Outlet/

Shopping Mall over a Traditional one from 1 to 12, 1 being most preferred and 12 being least preferred.

Factors Rank

a Approachability

b One Point Shopping for all your needs

c Price (value for money)

d Ambience

e Store Image

f Quality

g Customer Service

h Visual Merchandising/ displays

i Parking Facilities

j Entertainment

k Status symbol

l Availability of branded products at low price

Q:12 Are you satisfied with the traditional retailing?

(a) Yes (b) No

If yes, Why?

_________________________________________________________________________________

If No,

Why?_______________________________________________________________________________


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Q:13 Would you like to shift from Traditional Retailing to Organized Retailing?

(a) Yes (b) No

If yes, Why?

_________________________________________________________________________________

If No,

Why?_______________________________________________________________________________

Q:14 Are you satisfied with the Organized Retailing?

(a) Yes (b) No

If yes,

Why?___________________________________________________________________________________

If No,

Why?___________________________________________________________________________________

Q:15 Would you like to shift from Organized Retailing to Traditional Retailing?

(a) Yes (b) No

If yes, Why?

_________________________________________________________________________________

If No,

Why?_______________________________________________________________________________

Q:16 Do you think Organized Retailing is successful in your City?

(a) Yes (b) No

Q:17 How many Organized Retail outlets have come up in your city in the last one year?

(a) 0-2 (b) 3-5 (c) 6-8 (d) Above 8 (e) Don’t Know

Q:18 How many Shopping Malls have come up in your city in the last one year?

(a) 0 (b) 1 (c) 2 (d) 3 (e) Don’t Know

Q:19 How many Organized Retail outlets have closed in your city in the last one year?

(a) 0-2 (b) 3-5 (c) 6-8 (d) Above 8 (e) Don’t Know

Q:20 Any Suggestions/ Comments pertaining to the Research.

_______________________________________________________

_______________________________________________________

_______________________________________________________

Thank you…!!!


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SHOPPING MALLS IN JAIPUR

City Pulse Mall

Saraogi Mansion


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City Square Mall Anand Fort

Crystal Palm Mall MGF Metropolitan


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Four Points by Sheraton Triton Mega Mall

Apex Mall World Trade Park


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Pink Square Mall

Gaurav Tower


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SHOPPING MALLS IN AJMER

V-Mart, Ajmer Reliance Fresh

Vishal Mega Mart, Ajmer Havmor Eatery outlet, Ajmer


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SHOPPING MALLS IN JODHPUR

Blue city mall at, Ajit Bhavan palace Garden, Jodhpur

Vishal Mega Mart, Aakhaliya chauraha, Jodhpur


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Satyam Mall, Sojti gate, Jodhpur

National Handloom Corporation, Jodhpur


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SHOPPING MALL IN BIKANER

Heeralal Shopping Mall, Bikaner

15/9/2012 nilesh arora 237 appendix

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