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Restricted - Confidential Information
© GSM Association 2009
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The Mobile Money for the Unbanked (MMU) Working Group – Programme Update
Mobile Money Summit 2010, Rio de Janeiro
© GSM Association 2008
Our Goal
By 2012, the MMU initiative will have made mobile money services available to 20 million new
unbanked customers living under 2 USD per day. Mobile money will be considered
mainstream business for mobile operators, be extensively available to those who have been previously unbanked, and extend the reach and
reduce the cost of formal financial services such as savings, insurance and credit ”
“
© GSM Association 2008
Our Role: MMU is the main knowledge hub for how operators can successfully deploy mobile money
Identify mobile money deployments (active or planned) by engaging with operators, vendors and other industry players
Understand strengths and challenges, in order to identify how MMU can support and increase the success of the deployment
Conduct research into how to overcome the challenges;Develop case studies on existing deployments to understand what has worked / not worked
Build a body of knowledge and share research and case studies widely across the industry so that the wider industry can learn from them and increase the success of their own deployments
Identify Deployments Review
Research
LearnDisseminate
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Industry Progress - Mobile money is mainstream
65 live deployments; 86 planned deployments (as at May 2010)
MMU Working Group:•Key Lessons for Mobile Money- the Operator’s Perspective•Key Lessons for Mobile Money- the Technology Vendor’s Perspective•Four Lessons from the Gates’ Foundation’s Mobile Money Portfolio
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Industry Progress - A number of deployments are starting to scale, and we’re beginning to see greater sophistication
Operators with >1m registered mobile money customers
Broadening the range of financial services available via mobile
Salary payments Government social
payments International remittances Micro-credit Micro-insurance Savings
MMU Working Group:•Customer Activation Panel•Beyond P2P Panel •Customer Insights x 2
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Cameroon
Uganda
Kenya
Tanzania
Bangladesh
CambodiaPhilippines
Indonesia
Fiji
India
Sri Lanka
PakistanAfghanistan
West Africa
Brazil
MMU Progress - MMU has built a strong portfolio of projects from which we can learn
Thailand
East Africa
MMU Working Group:MMU Fund Portfolio
Overview
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MMU Progress - Major milestones for MMU
$5m USD has been allocated to 20 mobile money projects around the world
Case studies have been developed on True Money (Thailand), SMART Money and G-Cash (Philippines), Celpay (Zambia), Zap (East Africa)
MMU Working Groups – Cape Town 2009, MMS 2009, MWC 2010 Regulatory forums – Leadership Forum, and a Regulatory Roundtable
in Cameroon Agent networks handbook – how to build, incentivise and manage
agent networks Regulatory methodology – AML and terrorist financing risk assessment
MMU 2010 Annual Report:•Case studies - GCASH, SMART, Zap, M-Pesa•Regulatory methodology for AML/CFT•Industry handbook on agent networks
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What’s next?
Customer usage – diagnose why registered customers are not using a service, and share tried and tested approaches for getting registered customers to use the service
Bank partnerships – case studies on how banks and operators can successfully partner to deliver mobile money
Profitability – where / how much do operators need to invest in order to successfully deploy
Vendor survey – an audit of mobile money technology solutions and what functionality is live
Sophistication Interoperability International remittances
© GSM Association 2008
What we would like from you
Tell us what you’ve learnt – help build the knowledge bank
Tell us what you want to know – what your key issues are and what support you need, help us to shape our workplan
Tell us how we’re doing – feedback is important to us
© GSM Association 2008
Thank you – and enjoy the day!