150k nbcsn re-air p02+, fanschoice ... - american flat trackthe thrilling races of american flat...
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0K
50K
100K
150K
200K
2014 2015 2016 2017 2018
30K12K11K 15K
100K
156K
FansChoice.tv Unique Viewers NBCSN P02+ (P + R)
Age - NBCSN Audience for AFT Shows
P02-24 11%
P25-54 34%P55+ 54%
156,000NBCSN P02+ per Event
30,423Unique Viewers per Event
56%Increase over 2017 Avg.
109%Increase over 2017 Avg.
Gender - NBCSN Audience for AFT Shows
female 25%
male 75%
Average Viewers per Event in 2018
186,423NBCSN + FansChoice.tv
62%Increase over 2017 Avg.
Gender - FansChoice.tv Audience
female 17%
male 83%
2,028,000P02+ YTD
1,579,000HH YTD
425,925Unique Viewers YTD
549,889Hours Viewed YTD
2018 Viewership Metrics
Age - FansChoice.tv Audience
18-24 7%
25-54 57%
55+ 36%
8/29/18 6:54 PM
Event Average includes NBCSN Premiere P02+, NBCSN Re-Air P02+, FansChoice.tv Unique Viewers
Demographics
Viewers YTD Households Viewers YTD Hours Viewed
Demographics
Late Update (UTC):
Metrics included in this report (out of 18 total):13NBCSN Premieres
13NBCSN Re-Airs
14FC.tv Live Streams
American Flat Track Social Growth
0.6M
0.7M
0.8M
2015 2016 2017 2018
Facebook Instagram YouTube Twitter
30,825,709FB Impressions YTD
6,135,100IG Impressions YTD
20,514,189FB Reach YTD
4,808,121IG Reach YTD
504,117FB Post Engagement Y…
371,371IG Post Engagement YTD
733,466Facebook Fans
42,564Instagram Followers
Gender - Instagram Followers
Female 12%
Male 88%
Gender - Facebook Fans
Female 5%
Male 94%
1,004,996FB Live Video Views
33,384FB Live Hours Viewed YTD
Avg Engagement per Post - Instagram
400
600
800
2016 2017 2018
2018 Social Media Metrics
Age - Instagram Followers
13-24 30%
25-54 64%
55+ 6%
Age - Facebook Fans
13-24 54%25-54 40%
55+ 6%
8/29/18 6:54 PM
DemographicsDemographics
Views Time Viewed
Late Update (UTC):
In-Market Affinity by Type of Motor Vehicles
Motorcycles
Off-Road Vehicles
Pickup Trucks
Sports Cars
SUVs
Sedans
Luxury Vehicles
Classic Vehicles
Hybrid
Coupes
Vans & Minivans
Crossovers
22%
15%
15%
11%
11%
7%
6%
6%
2%
1%
1%
1%
In-Market Affinity by Brand of Motor Vehicle
Ford 24%
21%
Honda 17%
8%
7%
Jeep 6%
Dodge 5%
GMC 5%Volkswag… 4%
ChevroletToyota
BMWGender - Website Users
female 18%
male 82%
434,658Website Users YTD
864,465Sessions
2,086,346Pageviews
Autos & Vehicles
Home & Garden
Travel
Real Estate
Financial Services
Apparel & Acce…
2018 Website Metrics
Age - Website Users
18-24 5%
25-54 57%
55+ 38%
8/29/18 6:54 PM
Users Pageviews
Web Users - Demographics Autos & Vehicles by Brand
In-Market Affinity
Late Update (UTC):
Autos & Vehicles by Type
Sessions
The In-Market Audience is composed of AFT's website users who are actively searching and comparing products/services in a specific category:
Annual AFT Ticket Sales
40K
60K
80K
100K
120K
140K
2015 2016 2017 2018
How did you hear about the event?
Websites
Word of Mouth
Social Media
Attended Previously/Lifelong Fans
OEMs/Dealerships/Clubs
NBCSN Coverage/TV Commercials
Signage/Flyers/Ads
Racetrack/Venue
Radio
Magazines/Newspapers
Misc
23%
21%
16%
14%
7%
6%
3%
2%
2%
2%
1%
1%
First-Time vs. Repeat Customer
67%
33%
First-Time Ticket Buyer
Repeat Customer
Avg. Tickets Sold per Event in 2018
6,145Tickets Sold per Event
8.31%Increase over 2017 Avg.
86,034Tickets Sold YTD
Gender - Ticket Buyers
Female 16%
Male 84%
2018 Event Metrics8/29/18 6:54 PM
Age - Ticket Buyers
13-24 3%
25-54 51%55+ 46%
Ticket Sales YTD
Ticket Buyers - Demographics First-Time Ticket Buyers
Late Update (UTC):
Acquisition Channel
0bn
1bn
2bn
2015 2016 2017 2018
2018 PR Exposure Metrics8/29/18 6:54 PMLate Update (UTC):
2,046,339,682Earned Impressions
285Earned Placements
Exposure Metrics YTD Growth in Exposure YOY
AFT in the News
Date
Outlet Title Link Circulation
8/8/2018
7/18/2018
7/13/2018
6/19/2018
5/24/2018
4/16/2018
3/14/2018
2/8/2018
1/29/2018
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50,000,010
4,432,860
67,837,620
1,189,200
45,362,940
7,235,400
8,969,280
630,663
15,993,120
2018 Earned Coverage