150206 mppb presentation_en-2colors-bra

Multivectoral Posture Bra

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In the 21st century bras have become a necessity for women. Women spend 16 billion USD solely on bras per year.

As modern woman spends more than half of her life wearing a bra, negative consequences to her health can arise, if the bra is not chosen properly.

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Over 85% of women wear the wrong size of bra. Very few know what types of bras are the best for their wellbeing.

15%

85%

15% - women wearing the correct size of Bra

85% - women wearing the the wrong size of Bra

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Today’s world of bras is quite variable, but …

all these bras has one common general drawback:

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Most bras create significant extra load on the spine

and shoulders due to partial transfer of breast weight

on shoulder girdle.

The increase of the static and dynamic pressure on

shoulder girdle, back and neck on everyday basis

bends to shoulders bent inwards which leads to an

incorrect posture, discomfort, pain and other

health disorders.

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Even minor pressure during long period of time can be

the reason of significant changes in women’s posture

and health.

The main drawback of classical bras

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– shoulders are brought

together;

– head and back are

bent forwards;

– the chest is flattened;

– the stomach protrudes

forward;

– spine and shoulder

blades are backwards.

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Main characteristics

of incorrect posture:

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- an alternation in overall skeleton;

- motor apparatus disorder;

- headaches;

- back pain;

- malfunctions of the respiratory, nerve and

cardiovascular systems;

- sagging belly;

- violation of lumbar mobility;

- weakening of the calf and thigh muscles;

- loose skin on the face;

- the appearance of double chin;

- etc.

Many women have these problems

without realising that the cause of

these issues is their bras.

An incorrect posture and particularly

stoop can lead to:

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The situation becomes more

critical when women wear

push-up bra to achieve better

aesthetical appearance.

Push-Up Effect

It leads to push-up effect: stronger outline as well as younger and firmer appearance

of the breasts.

The push-up bra elevates

and draws together the

breasts.

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This is the price

women have to

pay for the

good aesthetic

look.

(push-up effect)

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The biggest disadvantage is that push- up

bras can lead to development of incorrect

posture and a stoop.

According to the law of physics:

the forces elevating the breasts up always

equal to the forces causing the load on the

shoulder

That is why:

the stronger the push-up effect is, the higher

the probability for stoop development and

incorrect posture exists.

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Special orthopedic bras exist

on the market thet improves

posture and combats stoops

by bringing the shoulters

backwards and shoulder

blades together

However many women choose not to wear

orthopedic bras as they cause the push-

down effect (spreading breasts outwards due

to shoulders being pulled bacwards

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Positive: forms correct

posture.

Negative: creates non-

aesthetic (push-down) effect.

Positive: creates aesthetic

(push-up) effect.

Negative: forms incorrect

posture.

Classical (push-up) bra Orthopedic bra

Complicated choice?

1 1

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Negative: forms

incorrect

posture.

Creates aesthetic

(push-up) effect

Positive: creates

aesthetic

(push-up) effect.

How to

achieve it?

Forms correct

posture

Classical (push-up) bra Orthopedic bra

Women objectively need a

New type of Bra which:

Negative: creates

non-aesthetic

(push-down)

effect.

Positive: forms

correct

posture.

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SANKOM Multivectoral Posture Bra

The solution is – Multivectoral Posture Bra patent app.

PCT/CN 2012/086384 for 146 countries.

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The solution is – Multivectoral Posture Bra patent app.

PCT/CN 2012/086384 for 146 countries.

This is the first

bra in the world

that diminishes

both drawbacks

and

simultaneously

uses the

advantages of

orthopedic and

push-up bras.

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Less elastic part

More elastic part

Drawing inwards and elevating the left breast (push-up effect) is provided by

pulling the left shoulder backwards.

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Less elastic part

Drawing inwards and elevating the right breast (push-up effect) is achieved

by pulling the right shoulder backwards.

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Less elastic part

More elastic part

Less elastic part

Even though it provides the desired

esthetical push-up effect, the pressure on

the shoulder girdle is directed at drawing the

shoulders backwards, not pulling them

inwards. Therefore the conditions for

maintaining the correct posture are created.

This bra structure simultaneously draws

the shoulders outwards and pulls and

pushes up the breasts inwards.

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Functional Brassiere, right part

1. More elastic part 2. Less elastic part 3. Connection line

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2 2

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In order to improve push-up effect the cups of the bra can be supplied

with special pads to regulate the visual size of the breast. The side part of

the strap is fixed to the inside of the bra pad. When it is pulled the pad is

moved, but not the cup. So the cup remains static or moves less than the

pad.

The use of multivectoral posture push –up bra alters the balance of

the neck and back muscles by drawing the shoulders backwards and

eliminating the conditions to develop a stoop.

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1.How it works

2. Benefits

3. Problems with other Bras

4. Did you know? / Facts about Bra

5. Target customers (maternity/nursing)

www.sankom.com

E-mail: [email protected]

Tel: +41 32 422 50 00

Fax: +41 32 422 40 00

For more information please contact :

Rue de la Molière 2

2800 Delémont,

SWITZERLAND

Email: [email protected]

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Multivectoral Posture Bra

150206 mppb presentation_en-2colors-bra

Documents

copyright shoulders

copyright negative

copyright positive

forms incorrect posture

century bras

types of bras

aesthetic pushup effect

forms correct posture