15 ideas to jumpstart non-marketing staff
TRANSCRIPT
15 Ideas to Jumpstart Non-Marketing Staff
Presenters from The Bar Association of San Francisco:Kallie Donahoe, Director, Barristers Club
Kerstin Firmin, Creative ManagerSayre Happich, Assistant Communications Director and
Social Media Manager
The Game Plan#1
#2 Email Marketing Calendar(the old fashioned way)
• Do something without technology!• We use a printed large
scale calendar• Shared between
departments• Shows you visually -
what, when, and who!
#3 Write “Top Five Reasons to Attend” Article for Conferences/Events
#3 Write “Top Five Reasons to Attend” Article/Content for Conferences/Events
#4 Build a Marketing Arc
Before the eventEvent teasersTop reasons to attend At the event
Record the eventCollect feedback
After the eventEvent take-awaysRepurpose slides
EVENT
#5 Twitter: Using Your 140 Characters Wisely
Image by Knockknockstuff.com
#5 Twitter: Using Your 140 Characters Wisely
• Most definitely, do not use all 140 characters!
• Aim for 70-100 characters or less
• Tweets that use 70-100 characters have a 17% higher engagement rate
• Engagement = RT, Favorites, click on links in your tweet
#5 Twitter: Using Your 140 Characters Wisely
• Always try and use event-related Twitter handles and hashtags
• No: Join us 5/6 for our annual seminar on real estate law: www.sfbar.org/calendar
• Yes: Join us 5/6 for #realestatelaw seminar. Spkrs from @mofollp @orrick @google: www.sfbar.org/calendar
#6 Make it easy to share
Make it easy for people to spread the word. Create a promotion sheet with:
• Web address, Twitter handle, hashtags
• Sample listserv and Facebook posts
• Sample tweets• Participant quotes
#6 Make it easy to share
#7 Use Volunteers to Market
• Encourage volunteers to market events for you:
• Board Members• Section Chairs• Active Volunteers
• Have them invite their own networks and connections
#8 Use Staff to Market
• Educate staff about upcoming events• Especially staff outside
the department hosting the event• Educate anyone around
your registration tables
#9 Print is back!
• Print is hot• Print is cheap• Print is catchy
#9 Print is back!
Before After
#10 Using LinkedIn: Don’t Forget About Profiles
#10 Using LinkedIn: Don’t Forget About Profiles
#11 Use “Awareness” Days/Weeks/Months and Holidays to Complement Your Marketing Efforts
#11 Use “Awareness” Days/Weeks/Months and Holidays to Complement Your Marketing Efforts
#11 Use “Awareness” Days/Weeks/Months and Holidays to Complement Your Marketing Efforts
#12 Cross-marketing Events
#13 Bundling & Bootcamps
#13 Bundling & Boot Camps
Most Popular
#14 Analyze it!
See what works best and
do more of that
Social media
analytics
Email Analytics
Google Analytics
#14 Analyze it!
See which marketing efforts work – with
the Google Analytics “Source/Medium”
column
MaildogBlog
#15 Sunsetting
Farewell, marketing headache!
Questions? Contact Us!
• Kallie – [email protected]• Kerstin – [email protected]• Sayre – [email protected]
Resources• #3 #4 Sample “Top Reasons” and other “marketing arc” articles:
Spring Mediation Training: A Conversation with Ron Kellyhttp://blog.sfbar.org/2015/01/14/spring-mediation-training-a-conversation-with-ron-kelly/ Use Your iPhone6 for Better Presentationshttp://blog.sfbar.org/2015/01/26/use-your-iphone6-for-better-presentations/ How Judges Decide: January 12 Evening CLE Seminarhttp://blog.sfbar.org/2015/01/06/how-judges-decide-january-12-evening-cle-seminarBarristers Annual Meeting is Friday, November 7http://blog.sfbar.org/2014/10/27/barristers-annual-meeting-is-friday-november-7/ The Event of the Season: JDC Gala is on September 18http://blog.sfbar.org/2014/08/25/the-event-of-the-season-jdc-gala-is-on-september-18/
• #4 16 pieces of content that can be derived from your webinar, via BeaconLive: https://blog.bufferapp.com/optimal-length-social-media
• #5 2. The Optimal Length for Every Social Media Update and More, via Buffer: http://www.beaconlive.com/blog/16-pieces-of-content-that-can-be-derived-from-your-webinar
• #6 Event Promotion sheet sample from Ms. JD: http://blog.sfbar.org/wp-content/uploads/2015/02/Conference-Promotion-Sheet.docx
• #11 Awareness Days, Weeks and Months: http://en.wikipedia.org/wiki/List_of_commemorative_months or http://www.nptechforgood.com/2014/12/16/annual-calendar-of-social-good-and-cause-campaigns/