14819816 sony ericsson final
TRANSCRIPT
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SONY ERICSSON
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HISTORY
The foundation of Sony dates back to 1946.
On May 7, Masaru Ibuka together with Akio
Morita
set the roots of Sony Corporation. At first the name of the company was "Tokyo
Telecommunications Engineering
Corporation".
In 1958 the company changed its name to
"Sony´ .
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ABOUT SONY
"Sony" comes from a combination of two words:
"SONUS" , which in Latin means "sound" and
"SONNY" , which denotes a small size.
The company first started producing recording
tapes in 1950 which followed with the production
of television.
Sony shares listed in New York Stock Exchangein 1970.
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ABOUT ERICSSON OnA pril 1, 1876, Lars Magnus Ericsson and
Carl JohanAndersson began the company ³L.M. Ericsson & Co Mekanisk Werkstad´.
In 1876 this young man started a mechanicalworkshop in Stockholm, Sweden
Business grew fast. This full scale telephonestation was made for SouthAfrica, one of the
company's major markets in 1896. At the start of the 1990¶s, Ericsson became a
leader in the area of mobile telephony.
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SONY ERICSSON
Sony Ericsson Mobile Communications, a joint
venture between Sony Corp and Ericsson, will begin
operations on October 2001 with a capitalization of
US$250 million each. It is a 50:50 joint venture between
Ericsson AB and Sony Corporation.
The collaboration between Ericsson and
Sony started with the aim to provide thebest mobile solutions, through combiningEricsson¶s strong position within mobiletechnologies and Sony¶s expertise in
consumer electronics.
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Sony ericsson presently hold the 4th
position in mobile industry.
The new venture employed 1000employees from Sony and 2500 fromEricsson.
Some of their major rivals are Nokia ,
Motorola, Samsung. Its Bluetooth connection was first one
of its kind allowing wireless connections
to headset and PC synchronization.
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LOGO
SONY LOGO
ERICSSON LOGO
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Current market Position
Sony Ericsson sold 42.3 million mobile phoneunits in 2004, and is likely to increase thisnumber in 2005.
Has a wide range of mobile phones on themarket, but is known for more expensive phoneson the higher end of the market.
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Financial Position
Revenue - SEK 208,930 million (2008)
Operating income SEK 16,252 million (2008)
Profit SEK 11,273 million (2008)
Total assets - SEK 285.7 billion (2008) Total equity - SEK 142.1 billion (2008)
Employees - 78,750 (2008)
Subsidiaries
Sony Ericsson (50%) ST-Ericsson(50%)
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CONT¶D«
Sales for the quarter were Euro 1,736 million, a
decrease of 36% from a year ago.
Sales decreased primarily as a result of continued
weak consumer confidence and de-stocking in the
retail and distribution channels.
Gross margin declined both year-on-year and
sequentially. Income before taxes for the quarter excluding
restructuring charges was a loss of Euro 358 million
on march 2009.
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CONT¶D«
The company¶s initial cost saving program targeting
annual operating expense reductions of Euro 300
million by the end of the first half of 2009, includinga workforce reduction of 2,000 headcount.
As of March 31, 2009, Sony Ericsson retained a
strong net cash position of Euro 1.1 billion. Market share in the first quarter decreased and is now
estimated to be around 6%, down two percentage
points sequentially.
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