140128 ils landlord book

ULTIMATE CANDYADVENTURE!

Crystal Case

Try thr coconut gelato ;)

love

No place like it in the world.... Experience...Excitement... Sweet...Gila Oaknin

MY FAVORITE Ashley Torres Delgado

Crystal Case

Try thr coconut gelato ;) love

sugar

Thanks for making my dream of “only

cherry” Starbursts, come true! YUM!!


I am in my forties but when I walked in to this store I felt like a kid again! They have every candy imaginable. I love the taffy! Laura Gilley Cox

THE LARGEST CANDY WALL IN AMERICA...

ULTIMATE CANDYADVENTURE!I LO

VE ❤ SU

GAR

I LOVE ❤

SUG

AR


30,000+ GUMMI BEARSGLOW IN THECHANDELIERS...


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Hand made acrylic resin gummy bears color matched to the I Love ❤ Sugar brand palette create dazzling lighting accents.

Detail

“Eye Candy” Design


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ChocolateScaled MermaidsSwim with SwedishFish & Jelly Sharks


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A 65 foot mural of mermaids made out of candy swimming with gummy sharks dominates the storefront.

The “WOW” Factor


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“We are not opening another candy store; through candy, we are creating a fantasy which ultimately provides our customer an incredible experience.” David Oaknin,

Founder & CEOI Love ❤ Sugar

I ❤ LOVE SUGARIn the heart of Myrtle Beach, on the Ocean Blvd. Strip, next door to Ripley’s attractions and across from The SkyWheel the 6,000 square foot I Love ❤ Sugar flagship offers a unique shopping experience — a candy extravaganza where every kid’s dream is realized –

The Ultimate Candy Adventure!

An old motel was demolished and the new, timeless

flagship store was born.

...BASED ON SOME SWEET

Opportunity

THE U.S. POPULATION AS A WHOLE CONSUMES

MORE THAN6.5 BILLION

POUNDS OF CANDY EACH YEAR ...ONLY ABOUT HALF OF THAT IS CHOCOLATE...

1BILLION LBS.

1BILLION LBS.

1BILLION LBS.

CANDY & GUM MAKE UP THE

SNACK CATEGORY BY SALES SECOND LARGEST

SALTY SNACKS

CANDY & GUM

ICE CREAM

COOKIES

SNACK/GRANOLA

BAKERY SNACKS

Opportunity CANDY & GUM GROWTH PER YEAR

+4.1%

STATISTICS96% OF ADULTS EAT CANDY

WITH GUMMY BEARS AND A WIDE VARIETY OF OTHER NON-CHOCOLATE CONFECTIONS ACCOUNTING FOR ROUGHLY 3.5 BILLION POUNDS

1BILLION LBS.

1BILLION LBS.

1BILLION LBS.

1BILLION LBS.

CANDY & GUM MAKE UP THE

SNACK CATEGORY BY SALES

Sources: *NCA Projections/Dept. of Commerce *IRI Food, Drug & Mass

DESIGN CONCEPT

ULTIMATE CANDYADVENTURE!A highly intuitive, “touchable” store

environment connects the consumer to the

I Love ❤ Sugarbrand...

I LOVE ❤

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BRAND POSITION


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DESIGN PROCESSWorking with a meandering path helped delineate each department and draw customers through the entire store.

ULTIMATE CANDYADVENTURE!Objective: To design an iconic brand environment that is fun, entertaining, creates a sense of fantasy and delivers an “escape from the ordinary” customer experience.

Method: The store environment is the three dimensional expression of the “bigger, sweeter, sassier” I Love ❤ Sugar brand personality. The floor plan was specifically designed to take the customer on a delightful journey of wonder and discovery – the ultimate candy adventure!

Outcome: The I Love ❤ Sugar store environment connects with consumers on an emotional level. It engages them to shop and play, creating a new sense surprise and excitement in the candy retail.

It’s a Destination: I Love ❤ Sugar is a “let’s celebrate” “WOW, LOOK AT THAT!” kind of place-to-be for locals and vacationers alike!

Early sketch showing the importance of each department.

A strong focal point draws customer attention and anchors

the experience.

I LOVE ❤

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The “magic of fantasy” was used to create a setting that gives the customer an unrestrained expectation of surprise and wonder.

In order to keep the customers in the store longer, the space was planned like a winding pathway with key focal areas, bulk fixtures, and the largest candy wall in America, filled with jelly beans and M&M’s.

STAY AWHILE

DESIGN PLAN


Early sketch showing the importance of each department.

I LOVE ❤

SUG

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SHOPPING the Ultimate Candy AdventureThe I Love ❤ Sugar store plan takes many factors into consideration, from operations, to traffic flow, to determining customer shopping paths. The I Love ❤ Sugar solution offers meticulously designed meandering path options resulting in personalized, discovery-filled customer shopping experiences.

—but wait...there’s MORE...

The ultimatecandy adventureis adding a cupcake shop-in-shop!


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I LOVE CUPCAKES Concept 2 Perspec t i ve


...and also a...

SWEET IMPULSE


replace

Comes in All Your Favorite Flavors & Formats

❤ Flagship Store❤ Shop-In-Shop Counter ❤ Kiosk


EVERYTHING!!!!!!! IS AMAZING HERE

Did you say SUGAR?I’M ALWAYS FOR SUGAR!!!!! :-)Beverly Drake

Crystal Case

Try thr coconut gelato ;)

My husband and I were celebrating our Anniversary and came to MB. I Love Sugar was AWESOME we felt like kids again. It was wall to wall everywhere you looked and every kind of candy you wanted and from way back when!!:):) Thank you it was great but we spent a lot of $ LOL see you next time....the taffy and where you get like the strawberry-banana gummy bears (that bin) those are a MUST get!!!Proud Grands

Bad* #›! candy store!! Find anything you can

imagine and more. Yummy!!!!

Lindsay Clark

love we all

sweet!

amazing

Yummy!!!

Did you say SUGAR?I’M ALWAYS FOR SUGAR!!!!! :-)Beverly Drake

No place like it in the world.... Experience...Excitement... Sweet...Gila Oaknin

MY FAVORITE Ashley Torres Delgado

Crystal Case

Try thr coconut gelato ;) love

sugar

Thanks for making my dream of “only

cherry” Starbursts, come true! YUM!!


I am in my forties but when I walked in to this store I felt like a kid again! They have every candy imaginable. I love the taffy! Laura Gilley Cox

I Love ❤ Sugar ContactDavid OakninPresident & CEOilovesugar.comfacebook.com/ilovesugar843.685.2049

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