14 polly pearson e m c
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Gravity Summit at Harvard August 31, 2009Gravity Summit at Harvard August 31, 2009
Polly PearsonVP Employment Brand and Strategy EngagementEMC Corporation
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What is an Employment Brand?
… “and those on the Inside
will know that this is the ultimate place to
be.”
- EMC
- Dr. John Sullivan
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A Brand is …
“A relationship, like
the one you have with a
friend.”
Trusting ~ Genuine
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Internal Collaboration Network
•Builds community
•Drives Innovation + collaboration
•Invites Dialog
• Connects voices globally
• Promotes projects
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Organic Brand Ambassadors:Home Grown Media
Sources•Blogs•Tweets•FriendFeed
Benefits•Supportive•Collaborative•Recognition•Transparent
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External Brand Communities
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Viral Fly Paper + Community
EMC.com: EMC CareersEMC.com: EMC CareersCampus: EMC CareersCampus: EMC CareersEMC ONE, Culture TalkEMC ONE, Culture TalkBlogs on EMC Culture & CareersBlogs on EMC Culture & CareersFacebook: EMC CareersFacebook: EMC Careers
Twitter: EMC CareersTwitter: EMC Careers
YouTube: EMC CareersYouTube: EMC Careers
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Some of the Results
1. Enhanced commitment + pride
2. Employees branding EMC as a great place to work
3. Brand rep as “Cool” / “Innovative”
4. Record “Best Places to Work” Awards; PR
5. Renewed small co., “family” feeling.
6. Spike in Resumes per Requisition
7. The Red Rope Effect in Tweets
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“Resources”
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$0.00 program budget
Creativity
Commitment
Collaboration
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Gravity Summit at Harvard August 31, 2009Gravity Summit at Harvard August 31, 2009