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14 Places Where Your Content Impacts Your Customer’s Experience

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1. Website Content

The content on your websiteneeds to convey your core

values and unique value, as well as offer detailed

information about your services and where people

can get help.

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2. Blog

Your blog is a good place to share interesting and

helpful content.

It’s also a place that visitors will come back to again and again if they

find valuable information.

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3. Social Media Posts

Make sure your social media posts are "on-brand" and are worded in a friendly, helpful

way.

Your goal is to engage youraudience and get to know them. Avoid promotional

content here.

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4. Social Media CommentsThe comments you leave

on others' posts is content too.

This is where you communicate directly

with your audience, and it’s another opportunity to offer helpful information

and advice.

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5. AdvertisementsThe content you put in your

ads are another place where customers may likely have their first contact with

your company.

And in some places, like Facebook, you have a lot of leeway for

adding content.

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6. Videos

Any videos you create give you a great opportunity to communicate your values

and build a following.

They can also be used in pretty much any part of the

customer experience.

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7. Online Forums

Paid membership groups, social media groups,

community forums, and any other groups that allow interaction and

commenting provide a great place to post content

that shows off your expertise to potential customers.

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8. Review Site ListingsMake sure your business is listed on review sites and check them sometimes to

see what people are saying about you.

The responses you make to people comments are just

another form of content that gets out there on the web.

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9. Email NewslettersAn email newsletter offers a great way for you to create a

relationship with your customers through the content

you share in those emails.

Don’t miss out on this opportunity since it’s one of the

easiest ways to stay in touch with customers.

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10. Opt-In Giveaways

Opt-in giveaways for your email sign-up page, as well as other freebie

content, can give prospects a first taste of what you have to offer.

Make it irresistible and make it valuable!

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11. In-Store Content

Create in-storeinformational content like

pamphlets, brochures and flyers with valuable

information.

And don’t forget to keep consistent branding with all your online content.

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12. In-Store SignageJust like with online ads, in-

store signs can play a major role in shaping the customer

experience.

The wording you use, the images you use, and especially the

information you provide on a sign impacts what your customer feels or thinks when they read it.

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13. Press Releases

Press releases inform the public about what's new

with your company.

That’s content that bothprospective and existing

customers may bereading.

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14. Seminars & Presentations

Build interaction opportunities into content

here and your customers will experience the personal relationship

that should be your ultimate goal.

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Think of all of these touch points as opportunities to create a business that

sells itself through world-class content and a

customer experience that shines through every step of the journey.

Learn More and Teach Others with The Ideal Customer Experience Journey.

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