14 dec russell sutton final
DESCRIPTION
TRANSCRIPT
![Page 1: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/1.jpg)
1
![Page 2: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/2.jpg)
2
Our Clients
![Page 3: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/3.jpg)
3
Sorry your baby is ugly.
![Page 4: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/4.jpg)
4
How you see your website...
![Page 5: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/5.jpg)
5
and your customer’s view.
![Page 6: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/6.jpg)
66
How can website analytics help?
![Page 7: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/7.jpg)
77
![Page 8: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/8.jpg)
88
![Page 9: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/9.jpg)
9
What is web analytics?
![Page 10: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/10.jpg)
10
Web Analytics Is:
1. The analysis of qualitative and quantitative data from your website and the competition
2. To drive a continual improvement of the online experience that your customers, and potential customers have
3. Which translates into your desired outcomes (online and offline)
Avinash Kaushik
Elvis of Analytics
![Page 11: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/11.jpg)
11
Web analytics is about
actionable insights
![Page 12: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/12.jpg)
12
and outcomes
![Page 13: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/13.jpg)
13
Don’t use your web analytics as
a rear view mirror
![Page 14: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/14.jpg)
14
Instead, achieve this
and you’ll gain a huge competitive advantage:
![Page 15: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/15.jpg)
15
Warning!You don’t need
analytics software you
need a website analytics
programme
![Page 16: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/16.jpg)
16
Putting together a web analytics ‘programme’
• Analytics team• Set your goals• Training• Custom reports• Insight• Actions
= Uplift
![Page 17: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/17.jpg)
17
using google analytics for local authority websites
Part Two
![Page 18: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/18.jpg)
18
![Page 19: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/19.jpg)
1919
![Page 20: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/20.jpg)
20
Google Analytics...
1. Is a powerful website analytics tool
2. Is used by 50% of the world’s top 1million websites
3. In the right hands can help councils to get actionable insights
![Page 21: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/21.jpg)
21
5 Benefits
of Google
Analytics
![Page 22: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/22.jpg)
22
Powerful Reportin
g
100+
reports
![Page 23: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/23.jpg)
23
Highly Intuitive
![Page 24: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/24.jpg)
24
There are no
infrastructure costs
![Page 25: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/25.jpg)
25
Highly Scalable
![Page 26: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/26.jpg)
26
It’s Free(but not cheap)
![Page 27: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/27.jpg)
27
10:90 Rule
• Our Goal: Highest value from Web Analytics implementation
• Cost of analytics tool & vendor professional services: $10
• Required investment in “intelligent resources/analysts”:$90
Avinash Kaushik
Elvis of Analytics
![Page 28: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/28.jpg)
28
10:90 Rule
• Our Goal: Highest value from Web Analytics implementation
• Cost of analytics tool & vendor professional services: $10
• Required investment in “intelligent resources/analysts”:$90
Lets just call it the Rooney rule!
Lets just call it the Rooney rule!
90%
10%
![Page 29: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/29.jpg)
29
If it’s free is it any good?
“Can I really present Google Analytics as a serious solution to senior management?”
![Page 30: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/30.jpg)
30
If it’s free is it any good?
![Page 31: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/31.jpg)
31
Google classes Google Analytics data as confidential information.
What about Google reading my data?
![Page 32: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/32.jpg)
32
What about Google reading my data?
1. No data-sharing without consent2. On-going investment in security3. Policy enforcement with compliance audits
![Page 33: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/33.jpg)
33
What about data privacy laws?
It’s important to consider Personally Identifiable Information (PII)
![Page 34: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/34.jpg)
34
Personally Identifiable Informatio
n
1. DPA makes specific provisions for obtaining, holding and disclosing of PII
![Page 35: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/35.jpg)
35
Personally Identifiable Informatio
n
2. The crucial aspect of the Act is the transfer of personal data outside of the EU
![Page 36: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/36.jpg)
36
Personally Identifiable Informatio
n
3. Google specifically prohibits the storing of PII in Google Analytics
![Page 37: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/37.jpg)
37
![Page 38: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/38.jpg)
38
![Page 39: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/39.jpg)
39
![Page 40: 14 dec russell sutton final](https://reader036.vdocuments.site/reader036/viewer/2022081400/54c653654a7959ad7b8b465c/html5/thumbnails/40.jpg)
40