14-1 chapter strategic pricing methods 14 mcgraw-hill/irwin copyright © 2012 by the mcgraw-hill...
TRANSCRIPT
14-1
CHAPTER
STRATEGIC PRICING METHODS
14
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
14-2
Pricing Strategies
14-3
1. What are the three different strategies for setting pricing?
2. How can you use value-based strategies for setting prices?
Check Yourself
14-4
Pricing Strategies
14-5
vs..
Everyday low pricing (EDLP) High/low pricing
Everyday Low Pricing vs.. High/Low Pricing
Photodisc Collection/Getty Images©Lars A Niki
14-6
Wine ranges in price from under $5 a bottle to over $100K a bottle. How do you know which to
choose?
Wine ranges in price from under $5 a bottle to over $100K a bottle. How do you know which to
choose?
The Price-Quality Relationship
• Most inexperienced consumers use price as an indicator of quality
• Price becomes crucial when consumers have little knowledge about certain products/brands
Steve Mason/Getty Images
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Pricing strategyPricing strategy Pricing tacticsPricing tactics
Pricing Tactics
Digital Vision/Getty Images
Digital Vision/Getty Images
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Pricing Tactics Aimed at Consumers
14-9
Business to Business Pricing Tactics and Discounts
14-10
1. What are some consumer-oriented pricing tactics?
2. What are some business-oriented pricing tactics?
Check Yourself
14-11
Legal Aspects and Ethics of Pricing
14- 1 Chapter Fourteen McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved
Chapter 14 McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved
© The McGraw-Hill Companies, Inc., 2008 McGraw-Hill/Irwin Chapter 14 Regulating the Financial System