Got Ideas? Crowdsourcing for Innovation and Community Engagement

#13NTCideas

Lindsay Hanson Nicco Mele Steve Miller Naomi Pesky

Session Learning Objectives

Gain an understanding and knowledge of:

• The power and pitfalls of utilizing crowdsourcing as

a tool for innovation and community engagement

• Top lessons and best practices for utilizing

crowdsourcing

• Trends and tools available to nonprofits for

crowdsourcing

Slide 1 Got Ideas?

What Is Crowdsourcing?

• Definition

• Evolution and Trends

• Forms

Slide 2 Got Ideas?

Why Should Nonprofits and Foundations Use Crowdsourcing?

• Collaboration

• Innovation

• Engagement

Slide 3 Got Ideas?

ACTIVITY: Crowdsourcing in Action

• Offline

• Twitter

Slide 4 Got Ideas?

ACTIVITY: If you could require one

real-life experience that everyone should

have before they can be a CEO or hold

elected office what would it be?

1. Work in a

restaurant

2. Teach in a junior

high school

3. Travel abroad

4. None of these

Slide 5 Got Ideas?

To respond:

Tweet the number 1, 2, 3, or 4 with #13NTCideas

Examples of Crowdsourcing

Slide 6 Got Ideas?

• Prize competitions and “challenges”

• Community innovation platforms

• Branding and creative projects

• Virtual town halls and community planning

Prize Competitions

Slide 7 Got Ideas?

Slide 8 Got Ideas?

Community and Stakeholder Innovation

Virtual Town Halls and Community Planning

Slide 9 Got Ideas?

Considerations and Limitations

Slide 10 Got Ideas?

Tips and Success Factors

Slide 11 Got Ideas?

If you build it…

…they won’t necessarily come

Tools and Resources

Slide 12 Got Ideas?

Publications and Articles of Interest

• Change the World, and Win Fabulous Prizes

• Prizes with an Eye Toward the Future

• Innovation for the People, by the People

• Pepsi Refresh Project Case Study

• And the Winner Is...

• Harvard Business Review (hbr.org)

• The 1% Difference: 3 Keys to a Successful

Crowdsourcing Program

Slide 13 Got Ideas?

Results from the Activity and Q & A

Slide 14 Got Ideas?

Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!

or Online using #13NTCideas at www.nten.org/ntc/eval

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