THE POWER OF INTEGRATED MARKETING MANAGEMENT

Matchcode Solutions for Insurance CompaniesNovember 2013

WHO WE ARE

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MATCHCODE

Founded in Latin Am.

(Spin-off of SAP)

Expanding to EuropeCustomer Base: SAP & others

Asia Pacific presence, Expanding Customer

Base,100 employees, € 15M

Rev.

1999 2006 2012

Matchcode has a global network of marketing expertswho delivered over 10,000 successful marketing campaigns

in all 4 geographies to drive demand and increase brand equity

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PORTFOLIO

Experiental Marketing

Marketing Experts on Demand

Channel Marketing

General Marketing Services

MATCHCODE DIGITAL SOLUTIONSPlanning, Performance Management, Financial Management, People, Online/Offline Channels and Campaigns Content, Processes, Data and Analysis, Procurement

BLUE CHIP GLOBAL CUSTOMER BASE

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OUR TEAM

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TOM PFISTERCo-CEO, Matchcode AG

GABRIELE VIEBACHCo-CEO, Matchcode AG

ANDREAS BOSSECKERCOO, Matchcode AG

C-LEVEL

20+ years of experience as global marketing executive built SAP Marketing Organizations in Europe, US, Latin America, the Middle East, and Asia Pacific. Serial entrepreneur (Pentimenti Art Gallery, Atelier SAP Global Executive Organization, Barracuda Discotheque). Won numerous Awards and lectures MBA Students and published book for the children of Brazil.

New Co-CEO of Matchcode.20 years experience in the Telecommunications and Software Innovation space. Key management engagements were with T-Mobile, BT, Telecom Italia as well as BEA and Excelon Corporation. Leadership role also as CEO of eZ Systems for the past 3 years for transformation and execution of growth strategy.

20+ years of experience as IT executive in the media industry. Since 1995 part of the digital age, planning, building and running some of the top German newspaper websites. At least co-founder and managing director of Germanys leading IT shared service provider for the media industry.

HANS SCHLEGELChairman of the Board

Peter van der FluitBoard member

Les HaymanBoard member

BOARD

Investor and board member and Company Owner of several IT and Marketing related companies. CIO of Hilti and Credit Suisse and Member of the Board of SAP AG. Built the International Business for SAP. Avid Skier and Boater. Lives in Triesenberg, Liechtenstein.

CMO of GE Healthcare with 20+ years’ experience in the Marketing and Sales World . HP VP of W/W Software Sales, VP & CMO Enterprise Marketing, and Director Global Commercial Alliances. Started career at NCR. and worked as COO for Cordys. In Marketing and MBA Temple University Philadelphia. Lives and works in Paris, France.

Global Investor, board member and Entrepreneur of multiple companies. Les is a Member of the Board of Umantis, PE International, ROC Group, Carbon Guerilla Ltd and a Founder and President of AtelierSAP and a Co-Founder and Co-CEO at Chief Executive Organization Ltd. Les is a seasoned Global Executive across all 3 region’s and is a sought after keynote speaker and advisor to National Governments and Major Corporations globally. Les lives in Bordeaux, France.

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INSURERS’ CHALLENGES

FUTURE INSURANCE POLICIES WILL BE BOUGHT, NOT SOLD

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AnalysisSOCIAL CHALLENGE

Internet, mobility and social networking have changed the game over the past decade and have created a new generation of customers who demand simplicity, speed and convenience in their interactions.

Customers will be more willing to buy ‘direct’ using their online and offline ‘trust’ network of friends and family to guide their choice!

FROM A REACTIVE TO A PREVENTATIVE BUSINESS MODEL

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AnalysisPREVENTION 1

To gather, refine, aggregate and improve the knowledge of a specific customer is the pre-condition for successful conversion, up- and cross-selling.

Delivering best-in-class online experience is the competitve edge of the successful insurer.

Solve the CUSTOMER EXPERIENCE CHALLENGE

With Matchcode solutions, insurers of all sizes can get timely, relevant, and accurate answers and deliver the possible customer experience.

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AnalysisPREVENTION 2

Advances in software and hardware are transforming ‘big data’ into actionable insights.

Increasingly large amounts of real-time sensor data, unstructured data from social networks, and multimedia data such as text, voice and video will be used.

In a recent survey, 49% expect new sources and techniques in the use of data analytics to be the key competitive differentiator.

Insurers who are able to use real-time ‘big data’ and advanced forward-looking simulation techniques will establish a significant competitive advantageSource: PwC Research from more than 150 C-suite executives polled at a presentation of the Future of Insurance to the International Insurance Society (IIS), June 2011.

Solve the disruptive TECHNOLOGICAL CHALLENGE

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AnalysisPREVENTION 3

Marketing performance is mainly measured on two KPI‘s:Lead generation (get new customers) and customer loyalty (retain existing customers).

But most Chief Marketing Officers (CMO‘s) cannot measure their performance in those two categories properly.

Solve the digital MARKETING CHALLENGE

To deliver both efficiently, the CMO needs a full 360° view on all marketing activities. This will lead to improved demand generation and competitive advantage.

MATCHCODE SolutionSEMPOWER INSURERS TO BENEFIT FROM DIGITAL CHANNELS

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enlarge market horizon

better hunting

MATCHCODE’S VISION

better farming

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Goal setting enlarge market horizon improve hunting improve farming

What? putting the dots togehter

(internet of things)

attract, nurture, convert, sell

leverage of customer knowledge and loyality

How? building connectors, collecting data

cross-channelcontent marketing

traffic improvement

profiling, activity management

Appropriate technologies

multi sensor analytics, social media, enterprise

data

CMS, UXP, analytics, recommendation,

marketing automation, real time decision

CRM, analytics, marketing automation,

real time decision

MATCHCODE‘S IMM MODELTransform your organization into a customer-centric organization that is capable of marketing

and tailoring products to your consumers’ changing attitudes and behaviors

Integrated Marketing MANAGEMENT

Case StudyCANADA LIFE

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CANADA LIFE - CASE STUDYRelaunch Website and intermediaries extranet

Easy and comprehensible 24/7 self services for better customer satisfaction

Relaunch of the website and intermediaries extranet to establish compelling web-self-services

Tailor the entire online experience to help the customer accomplish their tasks efficiently

Mobile experience to increase customer touch points and improve customer experience

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EXAMPLESCanada Life Website and Extranet

QUESTIONSLet’s discuss the next steps

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CONTACT

Your contact person:

Gabriele Viebach, co-CEO

Matchcode AG

Leugenestrasse 6 CH-2504 BielSwitzerland