13+1 provocativepercentagesforbusinessownersfinal
TRANSCRIPT
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13+1Provocative Percentages
Every BusinessShould Know for
2012
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93%93% of consumers worldwide use search
engines to find and access websites.
Source: Forrester Research
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88%88.1% of US internet users ages 14+ will browse or research products online in 2012
Source: blog.hubspot.com 05 Jan 2012
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75%75% of Internet users never scroll
past the first page of search results
Source: www.searchenginefacts.com
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94%94% of smartphones users in 2012 will be mobile
internet users
Source: blog.hubspot.com 05 Jan 2012
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80%EMAIL OPENS ON SMARTPHONES AND TABLETS
HAVE INCREASED 80% OVER THE LAST SIX MONTHS.
- LITMUSSource: litmus.com-june-2012
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45%45% OF US BUSINESSES ARE CONDUCTING SOME FORM OF MOBILE MARKETING WITH MOBILE WEBSITES (70%), MOBILE APPLICATIONS (55%), AND QR CODES (49%)
Source: STRONGMAIL :SM_MobileSurvey2012
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70%70% of the links search users click on
are organic—not paid.
Source: blog.hubspot.com
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97%Companies that blog have 97% more
inbound links.
Source: blog.hubspot.com
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55%Companies that blog have 55% more
website visitors
Source: blog.hubspot.com
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434%Companies that blog have 434% more
indexed pages than those that don’t.
Source: blog.hubspot.com
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66%About 2/3 of web users will use social
networks in 2012.
Source: blog.hubspot.com 05 Jan 2012
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90%More than 90% of social network users
will be on Facebook in 2012.
Source: blog.hubspot.com 05 Jan 2012
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Inbound marketing costs 61% LESS per lead than traditional, outbound
marketing.
OUTBOUND: Avg Cost/Lead: $346 INBOUND: Avg Cost/Lead: $135
61%
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
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