1307 system 1 account mendations below differ slight
DESCRIPTION
and proposed amendments of the Secretariat's recommendations in SC65 Doc. 38, as set out in their briefing document referred to above2. The only exceptions to this are where the writer's recommendations below differ slightly as to the approach to be taken concerning Decision 14.69 and the guidance in the Annex to Notification 2008/059. T and proposed amendments of the Secretariat's recommendations in SC65 Doc. 38, as set out in their briefing document referred to above2. The only exceptions to this are where the writer's recommendations below differ slightly as to the approach to be taken concerning Decision 14.69 and the guidance in the Annex to Notification 2008/059. TTRANSCRIPT
![Page 1: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/1.jpg)
Successful Collaboration Engagement Lifecycles
Presented by: Dan Keldsen from
www.InformationArchitected.com
Hosted by: www.Hoooley.com
![Page 2: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/2.jpg)
About Dan Keldsen Expertise: Content/Knowledge Mgmt Enterprise 2.0/Web 2.0 Employee Engagement Innovation
Professional Background: Information Architected:
Principal Consultant & Chief Innovation Officer
AIIM International: Director, Market Intelligence Unit
Delphi Group/Perot Systems: Senior analyst, Consultant and CTO
![Page 3: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/3.jpg)
What We’ll Cover What is an engagement lifecycle, and why does it
matter? Engagement Lifecycle is:
Pre-engagement Rollout Re-engagement
How to focus collaboration efforts: Are you actively engaging, or passively hoping? What’s in it for THEM? What are the jobs to be done for collaboration… and
beyond collaboration?
![Page 4: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/4.jpg)
Planning the Strategy
Successful Collaboration
Pre-Engagement
Roll-out
Re-Engagement
Source: Information Architected
![Page 5: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/5.jpg)
Successful Collaboration
Engagement Lifecycle
Pre-engagement
Rollout
Re-engagement
Source: Information Architected
![Page 6: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/6.jpg)
Here’s a Major Problem
9 times out of 10, this is THE problem
![Page 7: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/7.jpg)
If you’re a manager or executive
Trying to “make collaboration” happen
![Page 8: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/8.jpg)
Or an employee
Who’s being told to “collaborate”
![Page 9: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/9.jpg)
You’re probably either…
![Page 10: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/10.jpg)
Forcing
![Page 11: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/11.jpg)
Or
![Page 12: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/12.jpg)
Wishing
![Page 13: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/13.jpg)
You can’t simply “launch” a collaboration effort
And expect people will figure out how to effectively collaborate by themselves…
![Page 14: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/14.jpg)
We’ve Been Doing it Wrong…
![Page 15: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/15.jpg)
A Real-world Example
Of engagement techniques THAT WORK
![Page 16: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/16.jpg)
Which of these options gets people to take action?
![Page 17: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/17.jpg)
In a study of 3 randomized groups…
Among 61,000,000 (61 million) Facebookers…Which group VOTED at
the highest rate of participation…
![Page 18: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/18.jpg)
Option #1 “I Voted” posts on Facebook timeline, a counter with # of people who voted…
Source: http://www.forbes.com/sites/kareanderson/2012/09/12/insight-from-massive-social-experiment-could-sway-voting-spending-and-other-behavior/
![Page 19: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/19.jpg)
Option #2 “I Voted” posts on Facebook timeline, counter w/number of
people who voted, up to 6 pictures of friends who voted…
Source: http://www.forbes.com/sites/kareanderson/2012/09/12/insight-from-massive-social-experiment-could-sway-voting-spending-and-other-behavior/
![Page 20: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/20.jpg)
Option #3 No advertisement at all.
Source: http://www.forbes.com/sites/kareanderson/2012/09/12/insight-from-massive-social-experiment-could-sway-voting-spending-and-other-behavior/
![Page 21: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/21.jpg)
What’s your guess on the largest impact?
![Page 22: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/22.jpg)
Not Options #3 or #1 No advertisement at all had the same affect
as the call to action that was simply a raw count of those who clicked “I Voted”
???
Source: http://www.forbes.com/sites/kareanderson/2012/09/12/insight-from-massive-social-experiment-could-sway-voting-spending-and-other-behavior/
![Page 23: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/23.jpg)
Option #2 Used Social Proof Of “people like me” (your friends) – and is
estimated to have influenced another 60,000 people to vote on election day
AND…
Wait for it…
Source: http://www.forbes.com/sites/kareanderson/2012/09/12/insight-from-massive-social-experiment-could-sway-voting-spending-and-other-behavior/
![Page 24: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/24.jpg)
Option #2 Used Social Proof “Social contagion” (positive peer pressure)
beyond those 60,000 voters…
Are estimated to have spread to an additional 280,000 more voters, for a total
of 340,000 additional votes.
Source: http://www.forbes.com/sites/kareanderson/2012/09/12/insight-from-massive-social-experiment-could-sway-voting-spending-and-other-behavior/
![Page 25: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/25.jpg)
The Lesson? #1 Safety in Numbers &
Friends. #2 Networks Magnify.
We will follow our peers and “go with the flow” more often than we will
be “the crazy one” - so…
![Page 26: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/26.jpg)
Start a Movement
Source: http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html
![Page 27: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/27.jpg)
![Page 28: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/28.jpg)
Why?
![Page 29: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/29.jpg)
Roughly 97.5% of any given crowd
Doesn’t want to be the first to try something.
![Page 30: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/30.jpg)
Bonus Content: See video of 2009 E2.0 Keynote presentation at http://bit.ly/r7sfMD
![Page 31: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/31.jpg)
Step One: Begin at the Beginning
Seriously.
![Page 32: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/32.jpg)
If you’re asking people to “collaborate” – what
would they normally
do if they weren’t
asked to collaborate?
![Page 33: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/33.jpg)
What they do NOW
Is your competition for the change you want
![Page 34: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/34.jpg)
Croc Brain is Picky
Sou
rce:
Pitc
h A
nyth
ing
by O
ren
Kla
ff
( It will ignore you if possible )
![Page 35: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/35.jpg)
Engagement is a CYCLE If you assume that “doing
collaboration” is a one-time “launch” or “roll-out” event, it is VERY unlikely that your collaboration initiative will work for the long-term.
![Page 36: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/36.jpg)
Onboarding
Habit-Building
Mastery
Newbie
Regular
Enthusiast 3 Key Stages in the Lifecycle
Sou
rce:
Am
y Jo
Kim
![Page 37: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/37.jpg)
We all start.. ...As newbies
How are you bringing the 97.5% along for the ride?
They may not even know what a CAR is yet.
Let alone the rules of the road.
How to fill the tank, etc.
Pho
to s
ourc
e: w
ww
.twitt
erbo
otca
mp.
net
![Page 38: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/38.jpg)
Pho
to s
ourc
e: h
ttp://
ww
w.s
choo
lofu
nlea
rnin
g.co
m/lo
wer
-the-
bar
Lower the bar Make it so easy for
people to get started, that they cannot fail.
Lower the bar so low that they can walk over it.
MAKE THEIR WORK EASIER TO DO
![Page 39: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/39.jpg)
Pre-Engagement Questions to Ask (What Jobs are they Trying to Do?)
Interview Questions: • What is the problem you are working on? • Why do you care about it? • What is the process you use to solve that problem? • What alternatives do you consider? • Why do you select the option you select? • What do you like about the option? What don’t you
like? • What frustrates you when you are trying to solve this
problem?
![Page 40: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/40.jpg)
Engagement Questions You Need to Have Answered for Roll-out
• What’s the context? • What are we collaborating on? • Who has access? • Where’s my old stuff? Do I have to move it? • Is this an empty library and we have to figure it out? • Is there content or conversations that should NOT go
in here? If so, where do they go? • Why should I use this system vs. something else? • Does anyone own this? • Who do I ask for questions? • Is there training?
![Page 41: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/41.jpg)
Innovators to Naysayers
Who to interview, and what to ask
![Page 42: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/42.jpg)
3 Waves of Interviews
You're going to want to talk with five to 10 people at least, individually, in each
experiment, to get enough information to draw conclusions.
See Article on InformationWeek: “3 Ways to Turn E2.0 Laggards into Fans” http://bit.ly/engagementinterviews
![Page 43: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/43.jpg)
Experiment No. 1: Innovators
Find the people in your organization who are already in love with Enterprise 2.0, social business, or whatever
term has some positive association for them.
![Page 44: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/44.jpg)
Experiment No. 2: 2nd Wave
Have the innovators/evangelists point out the people they've excited (by mentoring, coaching, or cajoling) into at least being interested in this movement, and repeat
the prior questions to that second group of people.
![Page 45: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/45.jpg)
Experiment No. 3: Naysayers
Last but most important, find the people everyone knows absolutely despise everything about this
Enterprise 2.0/social business movement, and ask them what they despise the most.
Seriously, you want specifics.
![Page 46: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/46.jpg)
Don’t Make Them Think USERS shouldn’t have
to figure out HOW or WHY to collaborate
YOU should enable them to SPECIFICALLY collaborate in areas they WANT TO
How? Find their “jobs to be
done” The tasks, workload,
etc., that they have to deal with on a regular basis
Set them up for success – as quickly and easily as possible
![Page 47: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/47.jpg)
Understand your audience so well
That when you deliver what makes their lives easier, they salivate…
And more importantly, their PEERS want to be NEXT.
![Page 48: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/48.jpg)
Successful Collaboration
Engagement Lifecycle
Pre-engagement
Rollout
Re-engagement
Source: Information Architected
![Page 49: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/49.jpg)
Feedback Feeds Forward
So Get Out of Your Cube and Get to Know Your People and
Turn on the Engagement Loop! Photo credit: http://www.flickr.com/photos/sundazed/1450388845/
![Page 50: 1307 system 1 account mendations below differ slight](https://reader034.vdocuments.site/reader034/viewer/2022042908/5f0bc4646f8709725e66f74a/html5/thumbnails/50.jpg)
Questions or Comments? Dan Keldsen, President [email protected] Twitter: @dankeldsen 617-933-9655 855-GO-INNOVATE 855-464-6668
30 Minute Engagement Consultation: http://bit.ly/engagementstrategy