13 quick rockford, il ratings facts

13 Quick Ratings Facts

Fall Ratings Period ‘13September 12 – December 4


• Why 13?• Because it’s more than 12 and less than 14• Warning: Watch out for making too many

conclusions as there was some shuffle in the market as WXRX, WGFB, WZOK, and WXXQ adjusted music throughout the ratings period


• Ratings are like fireworks• In the right hands, they’re beautiful and

powerful

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=77xODwwL7ZNBKM&tbnid=hRR9ys67MAkHbM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/Windsor%E2%80%93Detroit_International_Freedom_Festival&ei=l_jeUpOvKrHjsASTwYGQBA&bvm=bv.59568121,d.eW0&psig=AFQjCNEjzLWsa-79NiXcigRaWnXH6VIsXw&ust=1390430740366015

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=zPOETM1UPLa4XM&tbnid=v2Um0LzHVxxzbM:&ved=0CAUQjRw&url=http://www.bubblews.com/news/398635-learn-to-truly-love-do-not-settle-for-fireworks&ei=xPjeUt2uIsivsATAmIEo&bvm=bv.59568121,d.eW0&psig=AFQjCNEjzLWsa-79NiXcigRaWnXH6VIsXw&ust=1390430740366015


• Ratings are like fireworks• In the wrong hands, they’re dangerous

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=77xODwwL7ZNBKM&tbnid=hRR9ys67MAkHbM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/Windsor%E2%80%93Detroit_International_Freedom_Festival&ei=l_jeUpOvKrHjsASTwYGQBA&bvm=bv.59568121,d.eW0&psig=AFQjCNEjzLWsa-79NiXcigRaWnXH6VIsXw&ust=1390430740366015


• Fact #1– According to the Audit Bureau of Circulation, the

RR Star’s circulation as of December 2013 was 36,746

– B103’s total audience for the week is 40,000+• Monday-Sunday, 6a-12M


• Fact #2– B103 had a 68% increase in AM Drive listening• 6a-10a, M-F, W25-54


• Fact #3– B103 had a 69% increase in Midday listening• 10a-3p, M-F, W25-54• Ranked #3


• Fact #4– WZOK had a 35% decrease in AM Drive listening• Women 25-54• 6a-10a


• Fact #5– WZOK had a 42% decrease in Midday listening• Women 25-54• 10a-3p


• Fact #6– B103 was #2 in Morning Drive – A 43% Increase!• Women 35-64• 6a-10a


• Fact #7– WZOK had a 38% Decrease in Midday Ratings• W35-64• 10a-3p


• Fact #8– BOB-FM (95.3) had a 134% increase in total week

ratings• Adults 25-54• Monday – Sunday, 6a-12M


• Fact #9– 104-9 The X had an 11% increase in total week

ratings• Men 25-54• Monday – Sunday, 6a-12M


• Fact #10– 104-9 The X had an 28% increase in afternoon

drive ratings• Men 25-54• Monday – Friday, 3p-7p


• Fact #11– La Movida (1330 AM) had a cume audience of

11,300 for the total week• Adults 12+• Monday – Sunday, 6a-12M


• Fact #12– More people listen to La Movida (1330 AM) than

WROK (1440 AM)• Person 25-54• Monday – Sunday, 6a-12M• La Movida is at 6,700; WROK is at 6,500


• Fact #13– La Movida’s ratings are double WROK during

morning drive• Person 25-54• Monday – Friday, 6a-10a• La Movida is at 3.2; WROK is at 1.6


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13 quick rockford, il ratings facts

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