13 problems with facebook that email can solve
TRANSCRIPT
What’s the problem
with Facebook??
DISCLAIMER:We don’t just like Facebook, We
really
Facebook!
ENGAGEMENTIt’s all aboutEngagement
Engagement is digital currency
In today’s world,
Email:The KeyTo Promote Long-term User RelationshipsAnd pick up where Facebook leaves off.
#1: Content Items per Send
1 Item 6-10 Items
#2: What’s Pulling them Away?
1 Content Item
NewsfeedYour Email
#3: Page views per session
1 page view 4 page
views
#4: Chance of being seen
6.5% 99%You are
fighting with an average of
15,000 content items!
Subscribers that will get your email delivered.
#5: Who’s in Control?
Facebook’s algorithm
is in control! YOU are in
control!
#6: Concrete ROI
? $!Do Likes =
Revenue? Consistently ranked best
in ROI!
#7: Building Assets
Likes give you
legitimacy but no value.
Email list gives you legitimacy and value.
Personalization In Email
The power of Predictive Marketing: the delivery of 1:1 individual user experiences via emails and onsite to each one of your users…11
Scaling personalization…and what that means for you…
Have you met Jane?(she’s a person, not an audience)
Reach every user on a 1:1 individualized basis by delivering relevant user experiences…at scaleautomated individualization
#8 Understanding your users
#9: Acting on your Data
Facebook data Data across
all channels
#10: Personalizing your Personalization
Infinite possibilities for business rules:
> Don’t show content older than 24 hours.
> Don’t include recipes for Turkey after Nov 24.
> Increase quotient for serendipity
> Surface our latest partner promotion for all users in a certain region.
3 Options:
> Get more views
> Get more likes
> Get more reach
#11: Proactively Re-engage Users
Content - Centric Metrics User-Centric
Metrics
#12: Automation at it’s finest
Manual Automatic
#13: Maximize your customer’s LTV
18-24 year old females
Jane
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