13 juin 2008 audition université de poitiers : icomtec laurent gago – 28 nov 2009 radio...

13 JUIN 2008

Audition université de Poitiers : ICOMTEC

Laurent GAGO – 28 Nov 2009

Radio Innovation in France. Analyse of the speeches concerning the transition towards digital technologies

Laurent GAGO – Docteur en SIC (université Paris III)

The French radio innovation in prospect. Analyse of the speeches of accompaniment concerning the transition towards digital technologies



Innovation and speeches of accompaniment : concerning thetransition towards digital technologies

1) Sociology of the technics (new technologies uses) : between representations, fantasy and utopia

2) Hypothesis and corpus

3) First results

Objective : focus on a more balanced analyse of the media innovations



Sociology of the technics (new technologies uses) : an adapted area tostudy the different context of media innovations

The role of the opinion leader in innovation

The speeches of the media and press journalists : between socialrepresentations, fantasy and utopia



Hypothesis 1 : Speeches concerning on line radio

Between 1999 and 2000, speeches in media focus on the technical offer

Hypothesis 2 : speeches around digital radio

Between 2007 and 2009, speeches focus on a « radio revolution » :interest shown in technologies



Methodology : analyse of speeches

Analyse focus on the following thematics :

Sources, type of articles, period, thematics (linked with the way things are shared, the users, propectionspeeches, speeches concerning the limits of innovation)



Corpus of articles concerning on line radio (web) :

29 articles coming from French « mass media » (between 1999 and2000), included 8 articles of the newspaper “Liberation”

Corpus of articles concerning digital radio (RNT) :

71 articles coming from French « mass media » (between 2007 and2009), included 21 articles of the economic newspaper “Les Echos”



Main results concerning on-line radio (web) :

Artiles focussed on the technical offer, Innovation seen as effective (41% in the service offer),Interest seens first as economic,Users put aside, even with words used like “interaction” and “multimedia”,No debates.

Examples of sentences :“Invent a new kind of radio on Internet, “the users has the opportunity tolisten much more than radio”, “revolution”.

The first hypothesis is met



Main results concerning digital radio (RNT)

Representations focused on the technical offer (55%), Use of dates (47%),Economic logic (15%),

Decisions coming from the French high authority of media (11%),Technical interest to create demand (territory : 12%, quality of sound :21%,multimedia : 25%, new contents : 17%),

¨Points of views challenging the interest of digital radio appear : cost ofdiffusion (5%), economical problems faced by local Radio (7%), radio receivers (20%). No articles concerning the users.



Example of speeches :

“French people will love digital radio”, “in Nice, we’ll be able to listen tonew radios (RFI, FIP)”, “ it’s a real radio big bang we’ll experience in2009”, “28 years after free radios, I’s a revolution that will facilitate theapparition of new actors”, “digital radio comes, it’s a revolution”…

The hypothesis 2 is met.



Opinion leaders speeches presented as a better use promess

Between the speeches concerning on-line radio (from 1995) andeffective uses, necessary adjustments (e.g. : podcasts). Same withdigital radio : might not be the same uses.

As a consequence, importance to qualify predictions.



Importance to have a methodolgy taking into consideration all evolutionsin a long term perspective. Think innovation as an evolution and not as a“revolution”

Françoise Massit-Foléa : “By-pass the double tention between technophoby and technophily”

Franck Rebillard : “importance to be patient, waiting for the validation orInvalidation of the phenomenon.”



Thank you for your attention.

13 juin 2008 audition université de poitiers : icomtec laurent gago – 28 nov 2009 radio...

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