12comm idea development final

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Provide at least 3 links to research that has helped you to develop this idea Idea Where did this idea come from? What facts and figures can you find to support this idea What companies would be helpful to contact/resear ch How will this idea meet the brief? Who will this idea appeal to? Target audience - For teenagers of today, Is it really worth paying the extortionate prices that are required to go to university. The question on most of teenagers lips is, is a degree really worth 40,000 pounds? - As I have recently began to take my a- levels, I have realised that it is around this time when teenagers begin to think and evaluate whether or not the extreme fees that are needed to be paid in order to go to university are worth it. Also, recent news reports have conveyed how the prices for university fees have gone up on top of how high they already were. - From September 2012, universities in England are raising tuition fees to up to £9,000 per year, amid major budget cuts to institutions' teaching budgets.( http://www.bbc.c o.uk/news/educat ion-11483638 ). - The threshold at which graduates have to start paying their loans back will rise from £15,000 to £21,000. This will rise annually with inflation.( http://www.bbc.c o.uk/news/educat ion-11483638 ) - One company that would be helpful to contact/resear ch is moneysupermark et. They produce guides and advice about multiple topics; one of which is loans. If students go to university, they are more than likely going to take a student loan. This website will give them a detailed explanation of the best way to pay it back and whether it is actually worth it. - The statistics initially seem contradictory. Although 58.4 per cent felt their first year wasn’t worth the £9000, most - This idea will meet the brief well as the brief requires a project that targets younger people and has information about finances. - This idea will specifically target teens aged18-20. This is because these ages are when you start to go to university and as of the high fees, they may be questioning whether or not to go as of the high fees.

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Page 1: 12comm idea development final

Provide at least 3 links to research that has helped you to develop this idea

Idea Where did this idea come from?

What facts and figures can you find to support this idea

What companies would be helpful to contact/research

How will this idea meet the brief?

Who will this idea appeal to?Target audience

- For teenagers of today, Is it really worth paying the extortionate prices that are required to go to university. The question on most of teenagers lips is, is a degree really worth 40,000 pounds?

- As I have recently began to take my a-levels, I have realised that it is around this time when teenagers begin to think and evaluate whether or not the extreme fees that are needed to be paid in order to go to university are worth it. Also, recent news reports have conveyed how the prices for university fees have gone up on top of how high they already were.

-From September 2012, universities in England are raising tuition fees to up to £9,000 per year, amid major budget cuts to institutions' teaching budgets.(http://www.bbc.co.uk/news/education-11483638).- The threshold at which graduates have to start paying their loans back will rise from £15,000 to £21,000. This will rise annually with inflation.(http://www.bbc.co.uk/news/education-11483638)

-One company that would be helpful to contact/research is moneysupermarket. They produce guides and advice about multiple topics; one of which is loans. If students go to university, they are more than likely going to take a student loan. This website will give them a detailed explanation of the best way to pay it back and whether it is actually worth it.-The statistics initially seem contradictory. Although 58.4 per cent felt their first year wasn’t worth the £9000, most said they don’t regret it, or at least consider it a worthy investment. A conclusive 86.2 per cent would enrol into university if they had to make the choice again

- This idea will meet the brief well as the brief requires a project that targets younger people and has information about finances.

- This idea will specifically target teens aged18-20. This is because these ages are when you start to go to university and as of the high fees, they may be questioning whether or not to go as of the high fees.

Page 2: 12comm idea development final

Provide at least 3 links to research that has helped you to develop this idea

Idea Where did this idea come from?

What facts and figures can you find to support this idea

What companies would be helpful to contact/research

How will this idea meet the brief?

Who will this idea appeal to?Target audience

- Informing younger people on what a credit card is, and how it works. I wish to fin out if Students actually know what is the difference between a credit card and a debit card. Also if they know how careful they have to be when using a credit card.

- As a young person of the current day, I have realised that It seem a lot of people of my age range do not actually know what a credit card actually is and how dangerous it can be if you get into a overdraft on it.

Teens under 18 years-old cannot apply for a credit card without a parent's co-signature, but according to school loan provider, Nellie Mae more than 54 percent of college freshmen carry a credit card. By sophomore year, the percentage of students who own at least one card rises to 92 percent. Nellie Mae also reports that on average, freshmen bring an average of $1,585 in credit card debt to college.(http://www.google.co.uk/?gfe_rd=cr&ei=MW7LVP2JHcSq8weDg4HIBA#q=precentage+of+teens+who+know+what+a+credit+card+is)

- To carry out further enquiries with my research, I could contact multiple banks and receive their opinions on what they think the awareness of teens on credit cards is like. Also I could ask how many teens they have signed to credit cards and whether they think teens should have the access to a credit card.

- This idea will meet the brief as I was required to create a show that targets teenagers and is on the topic of finance. Credit cards are related to financing and I want it to be targeted at 18-20 year olds.

- This idea will appeal to teens within the age ranges of 18-20 as they may be going off to university and may be considering opening up a credit card.

Page 3: 12comm idea development final

Provide at least 3 links to research that has helped you to develop this idea

Idea Where did this idea come from?

What facts and figures can you find to support this idea

What companies would be helpful to contact/research

How will this idea meet the brief?

Who will this idea appeal to?Target audience

-Safety when doing online banking. To ensure that whenever you are using online banking you have some form of internet security installed. Without this security you are vulnerable to hackers receiving your info and being at risk of losing all your money.

- I come about picking this idea as you often hear on the news and in newspapers that people have had their bank accounts hacked. The majority of the time this is down to using online banking without having any internet security.

- 2 in 10 people suffer from some sort of hacking issue with their bank account if using online banking.

- Every bank has a case of internet bank hacking a year.

- Good companies to contact would be any banks. This is because they can supply information on how many cases of online banking incidents have occurred for their customers within that year. Also they can explain how the best way of countering this is and what you can do if you are a victim of it.

- This will meet the brief as young people who have recently opened bank accounts may have never shopped/banked online before. My show will inform them on how they cant ensure that they are not a victim of online fraud.

- I am targeting teens aged 17-20 and informing them on safe online banking. This will appeal to my target audience as they may be worried about using online banking, and this will encourage them into feeling safe whilst using any online banking.