12936 rlwc abridged guidelines print - international rugby leaguemedia/docs/rlwc style guide.pdf ·...

ENGLAND AND WALES 2013

Rugby League World Cup 2013

Style Guide

12936 RLWC Abridged guidelines_Print 05/01/2011 09:58

Rugby League World Cup 2013 Style Guide 2

Introduction

The Rugby League World Cup represents the verypinnacle of international sport. It’s the most important,most exciting, most prestigious tournament in RugbyLeague. And in 2013 it’s coming back to the birthplaceof the game: England.

To maximise the potential of such a momentous

occasion we have adapted the existing World Cup

identity to geographically locate the tournament in

England and Wales. We have also created a new

positioning line that represents the best of the game;

that engages partners and fans alike.

Keeping this brand strong and consistent is vital to the

success of the Rugby League World Cup, as well as

the future of the sport worldwide.

Please help us protect it by following the rules

contained in this Style Guide.

Together we can make this the best World Cup ever.

Contents

Introduction 2

The logo 3

Safe area & minimum size 5

Typeface 6

Colour palette 8

The logo on backgrounds 9

The logo on photographs 11

The logotype 12

The logo – incorrect use 13

The ‘2013 Belong’ positioning statement 15

The ‘2013 Belong’ positioning statement lock-up 16

The ‘2013 Belong’ positioning statement lock-up on backgrounds 17

The ‘2013 Belong’ positioning statement application examples 20

Copyright & trademark 21

Artworks codes 22

Naming codes 22

Glossary 23


The logo

The Rugby League World Cup (RLWC) logo is

comprised of two core elements:

• Rugby League World Cup mark

• Geographic marker

The relationship between all elements of the logo are

fixed and must only appear in the approved layouts

provided in this Style Guide. The logo elements must

not be adjusted or modified under any circumstances.

Please always reproduce the logo from the supplied

digital artwork files. All artwork is provided as EPS (CS1)

files and high resolution JPEGs (RGB).

The Rugby League World Cup (RLWC) logo is the

exclusive property of the Rugby League International

Federation (RLIF) and is protected under Copyright

and Trademark laws.


Rugby League World Cup mark

Geographic marker


The preference is for the logo to always be reproduced

in full colour. If the full colour logo cannot be

reproduced the single colour logos are available for use.

Mono should only be used in instances where the full

colour logo cannot be applied.



Full colour Full colour on background

Single colour Single colour on background

The logo


The isolation area denotes the space around the logo in

which no other type, graphic and/or photographic

elements may encroach. The isolation area assists to

maintain the impact of the logo and ensures consistent

quality of reproduction.

The size of the isolation area is indicated by “2W”

(W is equal to the height of the letter “W” in the words

“WORLD CUP”) and must be consistent around the

perimeter of the logo as demonstrated.

Safe area & minimum size


28 mm

Safe area Minimum size


Gotham is the principal typeface due to its versatility

and clarity.

With bold, book and light weights available for use we

can communicate across a broad range of applications

in an integrated and unified manner. In select instances

where Gotham is not available Arial may be used.

Typeface


Gotham Bold/Gotham Bold Italic

AaBb0123ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@£$%^&*(){}“”ABCDEFGHIJKLMNOPQRSTUVWXYZ

Gotham/Gotham Book Italic



Typeface


Gotham Light/Gotham Light Italic


Please note that fonts are not supplied on artwork

CDs, however Gotham is readily available from most

online font libraries.

Nomenclature: Where possible please always use the

full event title “The Rugby League World Cup”.


The colour palette on this page represents all the

colours used in the logo. CMYK and RGB (as referenced

from the Pantone® Colour Bridge System™ 2006)

values are provided. RGB colour break downs should

only be used for on-screen applications eg

PowerPoint.™

Colour palette


Pantone 2925C 85 M 21 Y 0 K 0R 0 G 152 B 219

Pantone 655C 100 M 80 Y 12 K 63

R 0 G 32 B 78

Pantone 354C 82 M 0 Y 90 K 0R 0 G 175 B 63

Pantone 185C 0 M 94 Y 78 K 0R 224 G 0 B 52

Pantone 1235C 0 M 36 Y 98 K 0R 255 G 182 B 18

BlackC 0 M 0 Y 0 K 100

R 30 G 30 B 30


A version of the logo has been created for application

onto dark backgrounds. The prefered background

colour is a blue gradient. A white flare is used behind

the logo to emphasise its edges.

The logo on backgrounds





The single colour versions of the logo can also be

reversed-out as demonstrated. When applying The

Rugby League World Cup logo to the other primary

colours from the colour palette please follow the

examples shown.

The logo on backgrounds


The logo may be reproduced on patterned and

photographic backgrounds, provided legibility and

quality are maintained.

The logo can be reversed out of dark images or printed

in one colour over light image backgrounds. A white

flare is used behind the logo to emphasise its edges.

The Rugby League World Cup logo should not be used

on backgrounds where the integrity of the logo is

jeopardised in any manner.

The logo on photographs


ENGLAND AND WALES 2013ENGLAND AND WALES 2013

13ALES 20ENGLAND AND W13ALES 20ENGLAND AND W


The type used in the Rugby League World Cup logo is a

unique typeface. Please do not substitute or reproduce

the logotype with any other fonts.

The preferred reproduction colour for the logotype is

Pantone 655 blue. Other colours can be used from the

Rugby League World Cup colour palette. All such

applications will be approved on case-by-case basis.

The Rugby League World Cup logotype can be used

and applied as a stand alone graphic element, however

the Rugby League World Cup full logo should, where

possible, always appear in close proximity.

The logotype



NEVER USED WITH ADIFFERENT LINE

Please take care not to use the Rugby League World

Cup logo incorrectly. Incorrect use can weaken and

damage the integrity and impact of the brand.

• Do not change the relationship or proportions of the

logo elements

• Do not change the colour order

• Do not change the orientation of the logo i.e. turn on

an angle

• Do not keyline any elements of the logo

• Do not alter the logotype or use a substitute typeface

• Do not blend any other corporate name, Trademark,

text or logo with the Rugby League World Cup logo.

• Do not add drop shadows

• Do not distort

• Never use with a different line

Please remember all applications of the Rugby League

World Cup logo and/or graphic elements must be

approved in writing prior to release and/or distribution.

The logo – incorrect use



ENGLALAND AND WALES WALES 201313 ENGLAND AND WALES 2013






The Rugby League World Cup is a tournament for

everyone. From local and international partners and

sponsors, to teams and fans across the globe, it’s the

whole world coming together that makes it special.

Every single person has a part to play. Everyone

can belong.

By using the tournament year (2013) as the ‘B’ of

Belong we can ensure everyone feels like an important

part of the event from right now until the final whistle of

the final game.

The preferred reproduction colours of the positioning

statement is Pantone 185 red and Pantone 655 blue.

Other colours from the Rugby League World Cup

colour palette can be used. All applications will be

approved on a case-by-case basis.

For any branding enquiries, please email

[email protected]

The ‘2013 Belong’ positioning statement

Primary

Secondary

Black

White-out



The ‘2013 Belong’ positioningstatement lock-up

The ‘2013 Belong’ positioning statement lock-up

is comprised of three core elements:

• Rugby League World Cup mark

• Geographic marker

• Positioning statement

The relationship between all elements of the logo are

fixed and must only appear in the approved layouts

provided in this Style Guide. The logo elements must

not be adjusted or modified under any circumstances.

Please always reproduce the logo from the supplied

digital artwork files. All artwork is provided as EPS (CS1)

files and high resolution JPEGs (RGB).

The ‘2013 Belong’ positioning statement lock-up

logo is the exclusive property of the Rugby League

International Federation (RLIF) and is protected under

Copyright and Trademark laws.


Positioning statement

Rugby League World Cup mark

Geographic marker



The preference for the ‘2013 Belong’ positioning

statement lock-up is to always be reproduced in full

colour. If the full colour logo lock-up cannot be

reproduced the single colour lock-ups are available for

use. Mono lock-ups should only be used in instances

where the full colour lock-up cannot be applied.

Full colour lock-up

Mono lock-up Mono inverted lock-up

The ‘2013 Belong’ positioningstatement lock-up on backgrounds



A version of the ‘2013 Belong’ positioning statement

lock-up has been created for application onto dark

backgrounds. The preferred background colour is a

blue gradient. A white flare is used behind the logo to

emphasise its edges.





The single colour versions of The ‘2013 Belong’

positioning statement lock-up can also be reversed as

demonstrated in the layouts. When applying The ‘2013

Belong’ positioning statement lock-up to the other

primary colours from the logo please follow the

examples shown.




For certain applications, e.g. event banners, the ‘2013

Belong’ positioning statement can take on a greater

prominence than the Rugby League World Cup logo.

Landscape and portrait examples have been included

on this page.

The ‘2013 Belong’ positioningstatement application examples

Landscape banner

ENGLAND AND WALES 2013ENGLAND AND WAL

Portrait banners

ENGLAND AND WALES 2013 1320ALESENGLAND AND W




The Rugby League World Cup logo (RLWC) and other

intellectual property contained in this Style Guide is

protected by national and international laws and

conventions on Copyright and Trademarks.

All reproductions, even partial, and any use of RLWC

intellectual property is not permitted without prior

written approval.

The Trademark protection program is in place to

ensure that the use of the logo and other associated

graphics are safeguarded and to secure your investment

in the brand.

As part of this program, it is important that all authorised

uses of the RLWC logo and other associated graphics

are used in accordance with the guidelines provided and

have the correct authority for reproduction.

It is essential that the logos, graphics and visual

elements provided in this Style Guide be reproduced

from original artwork.

Copyright & trademark



Naming codesArtwork codes

1375 (numeral in file title) PMS Spot colour. eg – PMS 1375 only.

.ai Adobe Illustrator File. (ext: .ai): Vector based

programme used for desktop publishing (recognised

as an industry standard) and able to save into a variety

of different formats including .eps, .pdf and .jpeg.

CMYK Cyan (C), magenta (M), yellow (Y) and black (K) ink

used in four colour process printing to achieve full

colour images. Also known as full colour printing.

dpiDots per inch – Digital file resolution.

.eps Encapsulated Postscript File. Can be either a vector file

(enlarged or decreased to any size without losing

quality) or bitmap (pixels – which have a limit on how

large they can be enlarged before losing quality).

.html Hyper Text Markup Language – used in the coding of

web pages.

.jpg Jpegs - Joint Photographic Experts Group compressed

picture file. Pixel based file with file compression ability.

Ideal for file storage or sending digitally via email or

internet. Colour gamut includes Grayscale and CMYK

but is usually supplied as RGB .

Neg Negative file without a background.

.pdf Portable Document Format (Adobe Acrobat) can be

both pixel and vector format and be multi–paged.

PMS PANTONE® Matching System – spot colour file.

Pos Positive file without a background.

.psd Photoshop Document. Pixel based file format.

RGB The values of the colours red (R), green (G), blue (B)

used to represent colours on screen i.e.web, television.

RLWC Rugby League World Cup

websafe A range of 256 colours used in webpages.

All artwork contained in this Style Guide is provided on

the accompanying artwork CD. The artwork has been

saved into folders and sub-folders that relate back to

the Style Guide. Artwork files are (predominantly)

supplied as EPS Illustrator CS1 files. All fonts contained

in artwork files are supplied as outlines.


Boundary frame A solid background placed behind a logo/mark to

ensure the integrity and form of the logo is maintained

on complex, photographic or patterned backgrounds.

Composite logo The combination of two or more logos in a prescribed

relationship.

Consumer productsOfficial Licensed Products that are able to bear logos

and associated intellectual property.

CopyrightThe exclusive right, granted by law for a certain term of

years, to make and dispose of copies, and otherwise to

control, a literary, musical, dramatic or artistic work.

Designation An additional line or qualification added to a logo to

“designate” a specific message or relationship with

the brand.

Endorsement logo A version of the logo with a designation used to

authenticate an item as being official and communicate

a specific message or relationship.

Four colour See CMYK in Naming codes

Grayscale A format created with shades of black. This format is

typically used where colour restrictions prevent the

use of four colour (CMYK) reproduction material ie.

in newsprint.

Isolation area The defined space which surrounds a logo within which

no text or graphic element may intrude.

Linear A graphic that is horizontally oriented and reads

left to right.

Logotype The typographic component of the logo.

Look and feelThe overall visual representation of the brand using all

the components of the visual programme.

Minimum sizeThe minimum size is the smallest size at which a mark

or graphic can be reproduced without losing legibility

or form.

MonoGraphics or images reproduced in one colour only,

usually black or a specified PANTONE® colour.

PANTONE®International standard for colour specification and

referencing.

Portrait A graphic that is vertically oriented and reads top

to bottom.

SimplifiedA less detailed rendition of the logo for applications

where the full detail of the logo cannot be correctly

reproduced.

Solid A format created with 100% of the colour(s) used, ie. no

percentage tint values, no gradations, and no

embedded bit maps.

Spot colour art Graphics or images reproduced in solid ink colours,

usually PANTONE®.

Tonal The varying shades of a single colour.

Trademark Often consist of a word or symbol or a combination of

these. Trademarks are used in commerce to identify

someone’s goods or services and to distinguish them

from the goods or services of others.

TypefaceThe style of characters in type and which form a type

family. Fonts are not supplied on the artwork CD unless

otherwise specified.

Glossary



The RLIF and RLWC reserve the right to amend the

standards, artwork and procedures in this Style Guide

and also reserves the right to grant approvals at their

absolute discretion other than in accordance with the

standards provided in these Guidelines.

The Copyright of these Guidelines is owned by the

RLIF. No part of these Guidelines may be reproduced,

transmitted or otherwise without prior written consent.


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