Social Media Today

The World of Social Media

• Social Media for Small Business

• Handout for Facebook, LinkedIn, and Twitter 101

• How parents can use social media to find providers

Go where the people are:•LinkedIn•Facebook•Twitter

Using Social Media for your Small Business

Social Media can help you to:•Promote your business•Advance your mission•Build a community around Dyslexia

How to Start: •Establish Goals– write down specific business goals and objectives•Listen – Who are you trying to reach? Where are they?•Build – Choose your channels wisely•Engage – But how?

• Ask questions• Participate• Decide on frequency

LinkedIn is the biggest business social network

LinkedIn

Keys to your success on LinkedIn:•Your Profile

• Complete it!• Keywords to show up in searches

•Connecting with people•Recommendations •Joining Groups•Questions & Answers

• Great way to showcase your expertise

Profile Basics

• Complete Profile• Keywords• Connecting• Recommendations

Joining GroupsBenefits:•Connect with others with similar interests•Read questions…ASK questions•Look for opportunities to become an expert

Questions & AnswersBenefits:•Connect with people looking for answers•Become an expert in your field

Create a Business page on Facebook

Facebook

What you can do:

• Provide information• Answer questions• Parents/community can

post questions• Create a community

around your topic• Generate word of

mouth• Post 2-3 times per week

Twitter

• Use your real name/photo

• Who to follow?• How often

should I tweet?

• Responding to your followers

• Pushing out relevant information – share links

• Retweeting content

Content Ideas

Finding Information

to Share

Share conference takeaways

Respond to industry

research with your own

perspective

Debunk common

myths

Scan Google News

Publish responses to

frequently asked questions about

your industry

• Search for industry experts• Ask questions to experts and other

parents• Write recommendations

• Join groups

• Follow industry experts• Ask questions• Read blogs

Using Social Media for Parents

Answer

Be Authentic

Listen

Give

Teach

Engage

Learn

ShareMonitor

Ask

Search