1.23.13 green trips advisory committee meeting
TRANSCRIPT
WINTER 2013PROGRAM UPDATES
J A N UA RY 2 3 , 2 0 1 31 : 0 0 - 3 : 0 0 P M
D E V E L O P M E N T R E S O U R C E C E N T E R
GREEN TRIPSAdvisory Committee
Green Trips Staff Team
Project-Funded Staff:Jenny Park, Program CoordinatorCortney Mild, Membership Specialist
RPA Support & Oversight:Betsy Evans, Senior Air Quality & Transportation
PlannerTim Moreland, Planning AnalystMelissa Taylor, Strategic Long-Range Planning
DirectorKaren Rennich, RPA Deputy Director & TPO
Coordinator
Green Trips Advisory Committee
Blythe Bailey, Palmer Built Environment Bob McNutt, McNutt Consulting Christy Smith, Safe Routes to School National Partnership Elizabeth Crenshaw Hammitt, EPB Jim Frierson, Chattanooga Green Committee Joannah Duncan, Bike Chattanooga Bicycle Transit System Jonathan Gibbons, United Way Community Impact Karen Rudolph, Lyndhurst Foundation Kristy Huntley, Benwood Foundation Morgan Reardon, EPB Philip Pugliese, Outdoor Chattanooga Philip Strang, Citizen Advocate Stefanie deOlloqui, Active Living & Transportation Network Tesia Gorka Jones, green|spaces Veronica Peebles, CARTA
Transportation Demand Management (TDM) program
TDM programs increase efficiency in transportation systems.
Congestion Mitigation & Air Quality Improvement (CMAQ) Program
$600,000 for 3-year pilot Includes 20% local
match RPA, with some in-kind
Funded through CMAQ
Web-based Ridematching System
Set commute schedule & flexibility
Set preferences:
• Gender• Smoker/non-
smoker• Driver/passenger• Mode• Employer-specific
Calendar
CMAQ Program Goals
Congestion mitigation!
Air quality improvement!
Other Benefits
Integrate physical activity into daily routineNew community interactionsReduce demand for parking and new road
infrastructureKeep more money in the regional economy
Turning Trips Into Choices
So many OPTIONS
!
Program Updates
TPO Board approved RideShark as ridematching system provider
Researched other TDM programsDeveloping Program PlansMeeting with community partners
Mission Statement
Green Trips connects people with the rewards of
driving less
Communications
3 audiences Green Trips Members (Individuals) Green Trips Partner Employers Media and Community Contacts
Messages for Green Trips Members
Green Trips can help you: Save money Feel healthy Enjoy a productive commute
Member Materials & Information
Transportation Options pocketbook Monthly e-newsletterSocial mediaBlog
Messages for Partner Employers
Green Trips can help your bottom line. Improve productivity through a more active workforce Reduce health insurance claims Demonstrate health and emissions reduction data for
employees Reduce payroll taxes by implementing tax-free
commuter benefits Reduce parking demand Attract professionals expecting a car-free or car-light
lifestyle Enhance corporate social responsibility (CSR) efforts
Green Trips Partner Employers
Partner Employers will receive: Free consultation with Green Trips staff to develop
company-specific promotional strategies for alternative commuting
Customized Green Trips sub-site for trip planning 1 free Bike, Walk, or Transit event for employees per
season (May-October) Sample press release and sample blog/company
newsletter article announcing participation in the program
Health and emissions reduction data for employees Information about how to reduce payroll taxes through
implementation of IRS Commuter Tax Benefit
Employer Responsibilities
Help promote Green Trips to employees by doing the following: Designate a staff person to serve as point of contact for Green
Trips program. Encourage participation via articles in company newsletter, blog,
or website. Send a kick-off email to employees announcing the company’s
participation. Include Green Trips information in employee orientation
materials. Host a Green Trips lunch & learn or alternative transportation
event. Offer additional prizes and incentives to employees who regularly
log alternative commutes. Post Green Trips flyers in common areas.
Community/Media Messages
Green Trips can: Reduce public costs of health care and road
infrastructure Improve air quality Reduce traffic congestion Keep more money in the regional economy by
reducing money spent on gas
Staff Work Plan
See handout
Project Launch Timeline
See handout
Kickoff Event
Yeah Green Trips!
Events Plan
See handout
Events Plan
Green Trips Events Partner Events
Addressing Challenges
Making the leap!Lessening the
transit stigmaEngaging non-
internet usersIncluding families
Rewards
If we could only purchase rewards from 5 businesses, which 5 would you choose?
Please circle your choices
Trip Logging Point Systems
A. 1 point per trip leg; all modes equalB. Incentivize specific modes through
“discounted” rewardsC. Maximum # points per dayD. 0.1 point for drive-alone trips?
Potential Program Additions 2014-2015
Emergency Ride Home ProgramBest Workplaces for Commuters/Bicycle-
Friendly Business application supportGreen Trips Neighborhood
St. Elmo Highland Park Southside
Next Steps: Staff
Contract for branding services Committee reviews draft products
Get beta site up Committee reviews
Launch employer outreach Committee supplies corporate contacts as able
Finalize event schedule
Next Steps: Role of the Committee
Respond to staff requests for branding & event input
Connect staff to business & community contacts
Help us get the word out! Invite friends & colleagues to the kick-off Invite friends to our facebook page
Contact
Jenny ParkGreen Trips [email protected]
Cortney MildGreen Trips Membership [email protected]