1200.05 implications of battklle hippo nicotine addictive 1

8/14/2019 1200.05 Implications of Battklle Hippo Nicotine Addictive 1

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CTLY PRIVATE AND CONFIDENTIAL...: ....:.: ...f ^; .. = ' ; . IMPLICATIONS OF BATTELLLE'HIPPO I & II

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.,a.i ri.. ^ i . 4{ - . . . . , . . . . _-he :determination by "Battelle of the '"traaquilizing*' .fuaction of ,?'aicotine;% as received by the human system in the. delivered smoke,ot .-T;.:... . _ . ..:. . ....>garettes, together with nicotine s possible eftect on obesity, >-._delivera to the industry what well may. be its.'..2irst :.effective . instru-; ;"-Ieent of propaganda counter to that of the American , Cancer : Society,. damning cigarettes as having a causal relationehip to cancer.' '+' _:_o! the luae . The Battelle work. is ao t' in any degree . respons ive ' to {' T^ =that-.indictment nor to the Report eapected to be 'returned by the . .- $nr Smoking aad Sealth. :I would eubmitoa (3eneral's Committee oa ,.

-however that the Griffith filter offers the bridge over which theì fr preent terrain d tfie;ndustrymgh passomitss oeenseoad- -. . _-weapon: I Will assume Sor ''purposes ot, this note that the -"Griffith'_ tilter' is one which permits. filtration to specificatioa; it 211tere r'.selectively; both qualitatively and' quaatitatively,-..:It can

^ ' taste and nicotine (and nicotine in even more 'effecti ^ e torm) freeconstituent #1 to intinity;- selectively. : I grossly oYerstate-.dad:pversisaplify. Dr. Grittith's: claims deliberately. ' f T y :'; :'i , -.^ ;=Pr . . :: ..1 -ie .. + .;4t !t]., .) si. : a-f .-:.a: ... . ._ . . '!!. Hj ., .' .r. .,. ' ...y- . 4r: i._ :_ _ . .. .. .. . ..f ., c ' ..._..i f. . - :...+ .i. The -'problem is. simple, it ; _the answers are : complea:. alssume , tbe Surgeoa ..,..Geaeral I a Committee concludes' (whatever - the jargon ot; sciesititic xr-: analysis aad. to whatever :degree specitic) ':that the ro iB.;real. .. compelling evidence oi a.. causal or .even 4 'stroagly '!predisposiag" ` '. . ! l. . . ..relation between smoking and cancer.: :^Cardiova.scular dieorders.; trill,^ ;^...: 4 .a L1l;!.probability; % also. be., :tound relatedMt+ '` ' ' ` e . : rs.,everual i icatfene re' mav sseirt tdmin3raiza th^=i i a t

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th..mus .: ace- e..laat: that a responsib e- a.a qual lepreviously =. aon-committed scientists : and medical. -authorities";A.# .. t. f 1 d ' is a: = , A ; .

. . . , . ^ . . r^vp ^;îpolsaa: :. ce would 'BUppose we would aot',repeat Dr..: Li ttle s,oitR? l, . 5reiterated "not- provea'!. -^= One -vould' hope'' the iadustsy would aat :==';=^; - ^!^ `^. ,. .. ... - ,, '-;..}atf irssaitiv.e y and ' not =merely react. defeasively. must, '3 think; ,.,+.; ;present enings .position, we must either ; a) disprove.. 'the ''theory ô!cauaal i elationehip or , b) discover .the aarcinogen or carcinogens _arciaogene;- or. whateve r; and demoastrate'our ability;;to= removeneutralize them. :This aeaas that we mnst. embark, - in.whatever! Soro, 'otL organization -., oa massive :.aad "impressively finanaed research::*iato:::the "etiology of cancer' as it relates -to the use. of -'Lobaceo; what'; +constituent,a or combination of eonstituents. in cigarette. smoke cause'=or are conducive to cancer ofthe lung Certail owold hto, :!ayne:uop:::prove. there.is no etiological =actor'in smoke bc t 'the: odds are-greatly against suacess: in that effort.' At the beet; - the probabilitteei :''. . ^ , . . .are .that - 'some combination.of constituents of smoke will- be touad

= coaducive to the onset of . cancer' or .to create aa 'enQironmeat in which. ^cancer is more likely to occur.. . . . . . . ^ _ !a. w `s- . r , ; ^ ' :. . . : ^ :


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. . , . ,- . . .. - . .The 'TIBC ca provide the vehicle for'such research: Inionot in m o ,p, j t w a s c o n c e i v e d as a public relations gesture and (however undefiled. .the Scientific Advisory Board and its grants may be) it has iunc-ed as a. public . relatioas operation:; Horeover its -organization,_acertainly in its present form,' does not alloWth breadth of.caacer, . emphysena, cardiovascular .disorders,4 etc. = -. . .. ;.essential to the protection of the tobacco. industry. :.; I suggest thaty'. .; ^for the now research' ef fort. we enlist the cooperation 'of the Surgeoa; "{s r"eneral, the Public 8ealth Service,the American Cancer 8ociety,' "emerican 'Heart Association' American Medical Association And any aad.- =.. ... .. . ..... .-c.l other responsible-health agencies or-medical or scient"associations concerned with the question'of . tobacco and health.-= new effort should be conR3ucted by -a nea. organization lavishly -; :..ànd uncontrolled save thaterpetuating selfautonomous ,;' its -efforts be ' confined to the single problem of the relation of:.':.tobacco to human health..

: h..us.. ,,._ -to.a. _ . . . c .p y.would.., I suggeet, free thee t its respo aeibilitindustry to taI e' a much more: aggressive posture to meet àttack. ' Itwould. in 'particular free the- industry to attack the Surgeon General'sitself by pointing out itB .gaps ahrl'omissione; ,its . reliance on-statisttcs, its lack of clinical evidence, etc., etc:'=sTrue we ._ orsea our situation in litigation, but that I Would; risk in 'contem-::=:tilation of the greater benefits to be derived from-going on the? òffeasive. ...Idy record of advice =in this -area.-may tire2 justify; the. ch as the indust '` 'th t 80 l nlet' ae say bl i' Ygarg ncoas s enc u; . ,,. iloes not. assume its research responsibility my long-held positioa: : tiould: remain unchaaged and I aould , oppose' either:= c utright attacks on 3^the Surgeon General s Report er' :the 'giviag ": Of . "suraace. :to '~ amoking public not supported byf research evidence f -`f "'"` ^ ^ ^ ^ r r ^ ~ ` ^ ^ { '`^,_ , . . ^ .,y : - Z:, _ . ^ . ^ :. ..a^?.,, ,,.I f. ...1 ^^ '.'.i ' .'.' ^ ' .' '' ': . .::i- ;+ill'f ... ! ;: ^4 ^ ' y M F}",. r. .i.. L , a r.l"d . -;:,

dre ie' hoWever .the,.probleia:of 'vrhat'to do untii_the doctorjcomeg,-^ ` ftht mtr I: ild;reth+ se m eooepoasesvouugeaA hi ;ladse toth secnd91ACJ .7.v .r:J. r.,i- {r:'L ! r:. ' .. ^ r. ^ Ij r j ^ ^: .i.. t _' t(. ^ }S.-r--r: -^.,^nâ.^. .. .Le^ . . Le^ ..:q;.> ;.k}y 'r..;rti; :.w" - - - - :',,' ..: ^ ',e}; 1:"r ..: r''='??o,. .:.. . .F!+:'i, "i: e''':-. .'y*7Z'Yk ^r !^ e , ,_ ,;:-..t.., -..r Z.'' ..r- r .: ...,". ,S l+lr s 4 ^ ,fS. ' .ss? _:i_v.tI 9^Tbe Surgeoii Cieaeral's Beport Will, bf 'courge, set at! attacks ^^` {1_'along,:the 1ine:::-'O zr harsher critics -::Soaators'. dda a ..aiid: ;*_ ^ :herger; Americaa'Cancer Society; 'et .al - v111 3mmediately T y ^ ^ress lbr all sorts of restrictive aad represeive. prograas ^ . _ ^ .. , ^ ^ i t +a :' + s,:: . ; _. v! -="+ :'j. :Ci ...j ,. "s: .. . . ' +.Public educatioa. d3rected particularly . at 'the'young.'1 Y . . .. . . , }nt .a:. : y s r i , y .,... .: . - ^: ,: K 1 i . Rb) Wch harsher FTC rules' in respect of cigarette adver-.... ^,;. . , st-'tising:with restriction of :xhe;:scope'and control::of' content thereof,_ ^ r- qne':might''anticipate rules seeking'to p.revent' the"use of :"glamourreituatioas", endorsements including those :of: athletee, ;rominent ^^ entertainment figures; etc.'; and. qufte likely an. effort to ; bar' tobaac.o. . .. . .,'' advertising from 'televisioa . and -radio.. " :.: :

_ r - - . _ L ; ,' _'î = c) "Content" : labeling or catitionary legends:.r ^- ii. E. {.. _, . - . . . . i.t. " , . . ^ 7i pr .F^- .. ^ d) M. to' be given poarer.. of 'prelimin ary. injunction inrespect of cigarette advertising. ^ ^ _ . : Y ^ = ^ 4, -^ ;^- .. .. . . - . . ' . =: =. s. ^ ' Y i^ K}L. .. .. .i. . ^, . ^^. . . .. . y t.; r ::;: e) B,epressive taa,ation^ . - r_ > ,. ^; ^ .j' ^f ' ^ 7 t ; f.. ,. :+: : t s ti yT,.,T ;... ..- - ' ' ^ - - . . . . . ... '. _. ^ _.iq

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' ,the Federal{ Ztinoet these threats, which will ari3e 'not merely at .at the state level as well; the Tobacco Institute is available -but it can be effective only if the industry abandons its timorous. ..epproach to the Institute as a functioning trade association. - Itshould be noted that current activities in the Institute indicate,1;':lndeed', that that. attitude is beginning ' to change and it is to be ;'..;hoped that our present da.ngers may further that progress. _ . ,. e; s:' . . . - .. , . ,Bwen to outline the possible defensive and offensive programs the '- ; .j1lnstitute might engage in to meet the dangers I have prophesied is.... this no te . I must co nfess that . I have here ta- :,ar . beyond the scope ofrather opposed the idea of attempting to make forward plans -;..: beYore the Surgeon Genera.l's Report is issued, but I: am beginning to ';believe that perhaps a session of company presidents to consider the ;d irable.t bi es .:g m eibilities of such pre-planno' . .16.accomplish anything effective, the Institute needs the leadershipi.. . . . . .of: a strong tobacco f igure, e.g. , Abert Clay, 'Paul 8ahn, etc.', ahly expert ra e assoc ation staff including experienced andrespected lobbyists and, lastly,. such adornments of public tigures -as appearance and occasion warrant. _ _ ' ' . ._ Th question i,nmediately arises:' 7hoW irould siich aggressive poetvrei. atfect litigation? With one exception (Green. v. ''Americaa Zbbacco- ^ .* those -sictions which have- -gone 'to judgment were von. by the detendants.:,

, the defense of assumption of risk.; The",. issaance of, the SurgeonGeneral * sBeport . Will , in my opinion, insure the success of..that;;:defense ' as to causes..of '. action .arising in the 'tuture :'if the industrysteel ' itselY to issuiag - a i Warning. ,:.. I have no'v is arre... .... ._. .__ .Nare , t wou sugges -. e industry, mght-;serve itselt. On daeveral fronts if it voluntarily adopted a package -legend such as k 4F .'ssive, use of _this product -%niay be injurious to health'; ot:. : ti": ., -r-wr .. . - . h . . . . ' , j. 1; }-aAsst3 b1 r rcnna s+A eeiritil r1 :ESn+t ntlv r!h ia 7 isiWA in n3 ci ' 4 trp 3At dvertising: ==. Tis is so controversial a suo-gestioa = -indeed f sSli4c.3 ing : 'that I Would rather not try to' anticipate the' argumeiate;# gsinst Yt in this note.but reserve my defease.; D..' ^^ `y: ^ { ':: s ,y _ f#;A f .Z_15:wtli:_s t,,^T .. t. ' :' . ; . , : ^ ' ' 1t . - , . ^ ^ s ^t ' .j^- 3."T.a Q^ f 1Mficult to assess : the ef - .fect of the Repcrt on canses ot ;zi^.sCtion arisin; prior to itsissuaace: IAgically, ' ft vou2d be :argued .=; $eport does no more than to -collate re-existing knowledge, '^^wle.dge as available to. the' buyer-as the. seller: But Jogic might,ti in- the minds of a jury =' y ,eld to the emo tional reaction that if: .. . . .. .,r..y=; this. knowledge' was availabTe. to the aeller it _was up to him, having .v.a- l 'the 'means to do 'so, to: make...the product. safe. ;,A Jury,:,might*,wr;116 ruc e or not, operate on the theory of comparative negllgence:*!Zru* the buyer was negligent in smoking a product, he .lmev, wasdangerous; but he was lulled by the seller and the seller' snegligenceT:1wae the greater in failing to.makehis praduct saYe. ^. ,, :. . . . . . . . . . _ , . . -: ' . .. - ; ^ = : ^dIl `one can" say is that 'tbe 8eportjWill in all probability'greatly somplicate the litigation problem. ' : - ^ ;. ^`:'`; ` : . . ^ ,

thezGriYYlth^ ''Nov at long'last Icomeback to.the ga.ttelle report'and' . , ; ,t.'filter. . If Dr. Griff ith .is no more than 'on. the trail of e!lective' ;i;controlled #iltration, we should.'conduct- our, planning. on.the assumptio-n..;, . of success..


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"The reitsons for the 'pleasure of smoking' must be toundpartly in the relief of anxiety that cigarette smoking bringsso coastantly, and in such a very short time.:, 'i ' ' _ .'..".This sedative or soothing effect of'cibarette. _ ^7Jrr ^0J ^JL^ ^ ^J^ 1_ L-

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: ... . . . . .... .. :. - ' .-_t :.2). .They -contribute to..certain. .: -cardiovascul. ar.idisorders:^_:They, may Brell be truly causative in emphysema; .etc: eta:; =;. ,.- -, . ^ = - _ ,. ; . , . :^:.s - , . ^ .: : , ; ::.,.. ..._.:..,... : ... . .. . . . . ; ; .. , . : .- ; . ^ : _^;Y _ .:^ -^ . ... . : .^ : ', :, ::.s. ^: Ae challonge those charges and .are have rassumed our oblfgation to. ;;' : } ,r.determine their. truth or talsity; by creating the new Zbbacco Research`;_->,,Foundation. Iu the meantime -(ve say) here: Is our triple, or quadruple.'-,y.or:. quintuple filter, capable of removlag. whatever conatituent ot ,smoke-,"3': ';

' _ . ' = _ .: ' Cy^s. ' . .. __ : ^ :T' . 4 t' , , r. . ^^+y% ':t

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1200.05 implications of battklle hippo nicotine addictive 1

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