12 tips for formatting visually enticing copy
TRANSCRIPT
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12 Tips for CreatingVisually Enticing
Copy
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Put the Most Important Information at the Top
Since readers start at the top and work their way down, put your most important points first. The rest of the text should fill in the details.
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Plenty of Headlines and Sub-Headers
Break up your text with headlines and sub-headers. People tend to skim online even more than print, so your readers will be looking at the sub-headers first.
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Use Short Paragraphs
Large chunks of text should be broken down into short paragraphs. Long paragraphs are intimidating and hard to read.
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List With Bullet Points
Like headlines, bullet points make reading text content online easier.
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Go Easy on Bold & Italics
Bold and italics can emphasize both words and phrases to make them stand out, but avoid overusing them.
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No Underlining
Avoid underlining any text in your copy. Underlined text looks like a link and it may confuse the reader.
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Capitalization
For your text, go with what you feel looks best and is easiest to read. Avoid using all caps, even for just one word.
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Fonts
All fonts should be clear and easy to read. Don't use fonts that clash with each other or are too dramatically different.
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Stay Simple
If you add fancy features to your copy, you'll distract the reader. Keep extras to a minimum so that your text and its message is at center stage.
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Strip it Down
Eliminate anything from your copy that doesn't help it lead the reader to taking action.
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Use Pictures
Pictures are good for copy because they break up the text and provide something visual to look at.
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Emphasize the Call to Action
Use formatting to emphasize your call to action, making it bigger, clearer and more visible than the other text.
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