12 THINGS TO

REMEMBER

By Robert Couse-Baker

JNL-2105: Journalism Ethics

1. GOOD JOURNALISM MOVES PEOPLE

And it can move the world. -- Joe Grimm, journalism professor, Wayne State University

2. PYIRP

Put Yourself in the Readers’ Place

3.NEVER

ASSUME

What does

ASSUME

spell?

ASS

U

ME By horslips5

USE THE ACCURACY CHECKLIST

4. IF YOUR MOTHER SAYS

SHE LOVES YOU,...

By D

in J

ime

ne

z

CHECK

IT

OUT! By Din Jimenez

5. VERIFY

Make sure that the information a

source gives to you is true. This

may involve:

(1) observation,

(2) talking to other sources,

(3) looking at documents.

ASK: HOW

DO YOU

KNOW THAT?

6. YOUR

OPINIONS

7. BE BALANCED AND… Report all sides of a subject without

favoring one over another

By v

aX

zin

e

…AND FAIR Treat all people and subjects in an

equal, even-handed and reasonable

way.

By T

he

Piz

za

Re

vie

w

8. ATTRIBUTE

YOUR

INFORMATION

9. USE CRITICAL THINKING TO

MAKE ETHICAL DECISIONS

By Renaud Camus

10. SEEK TRUTH AND REPORT IT,

MINIMIZE HARM,

ACT INDEPENDENTLY,

BE ACCOUNTABLE AND

TRANSPARENT

Photo by sskennel

11. YOU ARE A JOURNALIST 24/7

By S

teve

Sn

od

gra

ss

12. NEVER STOP LEARNING

Read widely, and write daily.

12 THINGS TO REMEMBER 1. Good journalism moves people, and it can move the world.

2. PYIRP – Put Yourself in the Readers’ Place. Audience = #1.

3. Never assume.

4. If your mother says she loves you, check it out.

5. VERIFY using other sources, documents and observation.

Ask: How do you know that?

6. Be fair and balanced.

7. Leave out your opinions.

8. Attribute your information.

9. Use critical thinking to make ethical decisions.

10. Seek truth and report it; minimize harm; act independently;

and be transparent and accountable.

11. You are a journalist 24/7. Avoid the appearance of conflict.

12. Never stop learning. Read widely, and write daily.

WHERE TO FIND PRESENTATIONS

http://www.slideshare.net/laustinnc

HOW TO STAY IN TOUCH laustin.nmc@gmail.com OR Facebook group

“Ce-zu tin-ba-deh!”