12 tenets for a successful startup

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tenets for a successful startup 12 tenets for a successful startup Photo by TwoRoses / Flickr. @Annika

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Presentation at #Webcoast 2012 in Gothenburg

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Page 1: 12 tenets for a successful startup

tenets for a successful startup12 tenets for a successful startup

Photo by TwoRoses / Flickr. @Annika

Page 2: 12 tenets for a successful startup

Annika Lidne

Current projects

annika

[email protected] | +46 (0)70 435 05 45

Annika Lidne

Page 3: 12 tenets for a successful startup

1. Live your passion.

Photo by OliBac / Flickr.

Live your brand.

@Annika

Page 4: 12 tenets for a successful startup

2. Decide your scope

Photo by DonkeyHotey & David (StandOut) / Flickr. @Annika

Page 5: 12 tenets for a successful startup

3. Create product, not feature

Photo by Oskay / Flickr. @Annika

Page 6: 12 tenets for a successful startup

4. Where’s the disruption?

Solve my problem. Don’t pitch your solution.

Phot

o by

Pat

Haw

ks /

Flic

kr.

Page 7: 12 tenets for a successful startup

5. Get your customer laid, paid & made.

Great products & companies do 1+ of 3 things:1) Get you laid (= sex)2) Get you paid (=money)3) Get you made (=power)

Quote from Dave McClure.

Photo by See-ming Lee / Flickr. @Annika

Page 8: 12 tenets for a successful startup

6. Find your minimal viable product

Photo by Kennymatic / Flickr. @Annika

Page 9: 12 tenets for a successful startup

7. Borrow and buy, don’t reinvent.

Photo by Jared / Flickr. @Annika

Page 10: 12 tenets for a successful startup

8. Create the WOW factor

@Annika

Page 11: 12 tenets for a successful startup

9. Law of sustainable growth

Photo by AdamSelwood / Flickr.

How do you make your product self growing?

@Annika

Page 12: 12 tenets for a successful startup

10. Create contacts before you need them

Photo by Greyloch / Flickr. @Annika

Page 13: 12 tenets for a successful startup

11. Undercut the competition

Photo by L. Marie / Flickr.

Half the price. Twice the experience.

@Annika

Page 14: 12 tenets for a successful startup

12. Sunk cost fallacy

Photo byMikeySkatie / Flickr.

Don’t throw good money after bad.Know when to stop.

@Annika

Page 15: 12 tenets for a successful startup

Thanks for listening! annika

[email protected]

+46 (0)70 435 05 45

Current projects

Annika Lidne