12 steps for smb's to succeed at today's internet marketing
DESCRIPTION
An explanation of the steps necessary for any one person, small, or medium business to develop a successful Internet marketing approach with today's choices. With Web, Social, and Mobile options available, these 12 steps will help you plan your strategy and make the best choices for moving forward.TRANSCRIPT
12 Steps for SMB’s to Succeed atToday’s InternetMarketing
byBob CohenChief Marketing Officer
Copyright 2012 bobology
copyright 2012 bobology
1. Count Backwards
Suspects Leads Prospects
How many suspects, leads, prospects = X customers?
copyright 2012 bobology
2. Create a Strategy
Social Mobile
Web
copyright 2012 bobology
Search Marketing Strategy
SEO Optimized Content
Clicks
PageViews
1. Keyword friendly2. Content updates for SEO3. PPC advertising4. Landing Page for actions
actions
copyright 2012 bobology
Social Marketing Strategy
StatusUpdates
Interaction
PageViews
1. Status Updates2. Appealing Content3. Audience Interaction4. Paid advertising
Social Actions
copyright 2012 bobology
Mobile Marketing Strategy
MobileListing
Content
MobileSearch
PageViews
1. Local Place Page2. Optimized Page content3. Paid advertising4. Mobile Web and app
actions
copyright 2012 bobology
3. Pick A Target Audience
copyright 2012 bobology
4. Learn What They Care About
• Interests• Hobbies• Relationships• Location
• Family• Travel• Food• Clothing
copyright 2012 bobology
5. Create a Magnetic Content Plan
copyright 2012 bobology
Content Marketing: Social Networking
textphotos
graphics
links
Content Connectionsshare
copyright 2012 bobology
Content Marketing: Search
textphotos
graphics
links
Content Searchkeywords
copyright 2012 bobology
Content Marketing: Mobile
textphotos
graphics
links
Content Locationlisting
copyright 2012 bobology
6. Find Your Audience
Target
Search
Social
Mobile
Media
copyright 2012 bobology
6. Choose Your Media
SearchSocial Mobile
Facebook Twitter Google + LinkedIn Pinterest Person vs.
Page
Web Site Blog YouTube Landing
Page(s) Email Lists
Google Bing FourSquare Yelp Mobile Web Mobile App Deals
copyright 2012 bobology
7. Plan a Content Schedule
copyright 2012 bobology
WYSIWYG
8. Create a Blog
copyright 2012 bobology
9. Link Content with RSS
copyright 2012 bobology
10. Allocate the Time and/or Money
Skills and time to learn
Available Budget
copyright 2012 bobology
11.ImplementYour Marketing Cycle
Visibility
Trust
Relationship
Word of Mouth
SocialSearchMobile
copyright 2012 bobology
12. Adapt and LearnResults
Media
Content
Education
Keep learning!Sign up for the free newsletter atwww.bobology.com