12 nt cviz
TRANSCRIPT
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Picturing Your Data is Better Than
1,000 Numbers: Data Visualization
Techniques for Social Change
#12NTCviz
Beth Kanter Johanna Morariu Brian Kennedy
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#12NTCviz Session Wiki:
Slide 1 Picturing Your Data is Better Than
1,000 Numbers
http://nonprofits-data-visualization.wikispaces.com/
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Agenda
Opening
Data/Infoviz for:
1) Measuriung the Networked Nonprofit: Creating a Data-Informed Culture Beth Kanter
2) Data, Assessment, Learning, and Management Johanna Morariu
3) Communications and Advocacy Brian Kennedy
Closing
Slide 2 Picturing Your Data is Better Than
1,000 Numbers
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Pulse of the room
● Organization budget
● Staffing for data collection / management
● Use of data / data visualizations
● Self assessment
Slide 3 Picturing Your Data is Better Than
1,000 Numbers
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My story about measurement and data ….
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Social Media Nonprofit ROI Poetry Slam
2009
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Strategy Plan
Research
Do
Measure
Analyze
Visualize
Insights
Refine
Adapt Measurement
is powerful if
you use the
data!
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Denial
Fear
Confusion
Delight
Data Informed
The Five Stages of Measurement
Acceptance
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Denial
Social media [my program] is an art
form, not a science. It can’t be measured!
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Fear
What if my strategy or program doesn’t
show success?
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Confusion I know I should measuring our social
media [program], but not sure what or
how?
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Delight Hey check out these cool metrics!
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Data Informed
Successful social media or
program decisions start with measurement
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Denial
Fear
Confusion
Delight
Data
Informed
Where is your organization?
2-3 volunteers for each stage to come to the front of
the room and hold a sign!
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Creating a Data-Informed Culture—
How Your Organization can
Embrace the Data and Use What it
Can Teach You.
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Data-Informed Not Data-Driven
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Data-Informed
Data Is Used For Continuous Improvement
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What does a data
informed culture look like
in a nonprofit?
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It starts from the
top!
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Don’t Just Count Your Data, Understand Why
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Don’t be chained by your data …
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DoSomething.Org’s Fail Fest
Why did it fail?
What did we learn?
What insights can use
next time around?
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More time think about that the data, then collect it
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Tear down those silos
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Meetings are just about sharing numbers
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Even the smallest wins are a victory!
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Stages of a Data Informed Culture
Data collection, but
not consistent or
shared between
departments
Data not linked to
results, could be
wrong data
Rarely makes
decisions to improve
Data from multiple
sources
System and structure
for collection
Discussed at staff
meetings
Uses data for
planning and
decisions
No formal
reporting
Lacks consistent
data collection
Lacks systems
Decisions are
passion-driven
Has org wide KPIs or
results
Organization wide
dashboard with
customized views
Data is shared across
departments
Formal process for
analyzing, discussing, and
applying results
Data visualization for
reports and reflection
CRAWL WALK RUN FLY
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Becoming Data-Informed: Change Is Easy
With Baby Steps
• Begin at the end – discuss and identify
results
• Curator of metrics
• Use experiments to help you evolve
• Get started with a small data collection
project that is high priority in your
organization
• Learn from your results
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Slide 30 Picturing Your Data is Better Than
1,000 Numbers
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Slide 31 Picturing Your Data is Better Than
1,000 Numbers
For a great discussion of these—and related—topics, I recommend Designing with the Mind in Mind (2010) by Jeff Johnson—especially chapter four, Reading is Unnatural.
Human brains are wired to speak and understand spoken language.
People have to be taught to write and read.
Understanding the written word is not a natural human ability; but human brains do innately process shapes.
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Slide 32 Picturing Your Data is Better Than
1,000 Numbers
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Design Principles
1) Maximize data:ink
Slide 33 Picturing Your Data is Better Than
1,000 Numbers
Example taken from Data-Ink Ratio, Infovis Wiki, http://www.infovis-wiki.net/index.php/Data-Ink_Ratio
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Design Principles
2) Make color and contrast work for you:
Slide 34 Picturing Your Data is Better Than
1,000 Numbers
Emphasis
Clarity
Unity
Flow
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Slide 35
Figure 9: Awareness and Knowledge Changes Seen by Participants (n = 42)
client colors
color scheme www.design-seeds.com
translation into design element
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Design Principles
3) Allow the purpose to select the medium
Slide 36 Picturing Your Data is Better Than
1,000 Numbers
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Design Principles
4) Classic graphic design principles
Slide 37 Picturing Your Data is Better Than
1,000 Numbers
For a great discussion of these principles I recommend The Principles of Design by Joshua David McClurg-Genevese, available at http://www.digital-web.com/articles/principles_of_design/
Balance Rhythm Proportion Dominance Unity
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Slide 38 Picturing Your Data is Better Than
1,000 Numbers
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Data/infoviz strategic learning examples
Slide 39 Picturing Your Data is Better Than
1,000 Numbers
1) Maps—relationships, networks, systems
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Slide 40 Picturing Your Data is Better Than
1,000 Numbers
1) Maps—relationships, networks, systems
For more information about Eva’s work and Net-Map visit http://netmap.wordpress.com/
Data/infoviz strategic learning examples
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Slide 41 Picturing Your Data is Better Than
1,000 Numbers
2) Placemats
Data/infoviz strategic learning examples
11 x 17 (!)
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Slide 42 Picturing Your Data is Better Than
1,000 Numbers
3) Dashboards
YTD Benchmark
Trai
nin
g
% (out of n) of training participants who report increased knowledge / understanding
85% (120) 75%
% (out of n) of training participants who report increased likelihood they will take action
73% (120) 70%
# of times organizations report using our materials or request additional training
42 25
Pu
blic
atio
ns # of publications / resources downloaded 117 50
# of citations / references made to publications / resources 62 25
# of individuals who request publications, resources, or interviews 29 25
Par
tner
ship
s Avg. rating of partnerships BY PARTNERS 3.75 3.50
Avg. rating of partnership BY STAFF 3.53 3.50
# of times partners reach out to us for information, recommendations, materials, or assistance
28 25
Ad
voca
cy % (out of n) of targets who report they will take action as a result of a
meeting 34% 65%
Avg. rating of perceived success of advocacy meetings 2.63 3.50
# of policymakers or policy shapers who reach out for information, materials, or assistance
26 25
Data/infoviz strategic learning examples
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Slide 43 Picturing Your Data is Better Than
1,000 Numbers
4) Research and evaluation findings
Data/infoviz strategic learning examples
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Slide 44 Picturing Your Data is Better Than
1,000 Numbers
4) Research and evaluation findings
Data/infoviz strategic learning examples
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Slide 45 Picturing Your Data is Better Than
1,000 Numbers
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Lousy data infects good data
http://www.flickr.com/photos/28misguidedsouls/4894961932/
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Fit to audience and purpose
http://www.flickr.com/photos/wilhei/109403331
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Visualizations ≠ truth
http://www.flickr.com/photos/ngmmemuda/4482259587/
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Embrace and use workaday vizes
http://www.flickr.com/photos/attawayjl/5520057227/
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Toward more effective communication: One organization’s evolution
• In the beginning, we were all about words…lots and lots of them
• Academic-style communication that challenged accomplished academics
Slide 51 Picturing Your Data is Better Than
1,000 Numbers
A 63-word sentence?
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We learn more deeply from words & pictures than from words alone
• This is known as the “multimedia principle”
• It is applied by the masters of communication…the advertising industry
• In TV ads, the magic moment is called “audio-visual lock”
Slide 52 Picturing Your Data is Better Than
1,000 Numbers
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Communicating why we need The Children’s Movement of California • Children clearly are not a priority in public policymaking today
• Lobbying dollars, campaign contributions and large organized groups of voters are the sources of power in politics today
• Kids need a source of power
Slide 53 Picturing Your Data is Better Than
1,000 Numbers
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Communicating why we need The Children’s Movement of California • Children clearly are not a priority in public policymaking today
• Lobbying dollars, campaign contributions and large organized groups of voters are the sources of power in politics today
• Kids need a source of power
Slide 54 Picturing Your Data is Better Than
1,000 Numbers
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Communicating why we need The Children’s Movement of California • The broad support for children in our society has been too diffuse to have
the impact it should on California’s priorities
• Connecting the many, many organizations and people that are pro-kid can change the game
Slide 55 Picturing Your Data is Better Than
1,000 Numbers
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Adding dimension, meaning & usefulness through data design The 2010 California County Scorecard of Children’s Well-Being challenge:
• Track 26 data indicators, for each of the state’s 58 counties, over time and by race/ethnicity
• Aim to surface bright spots
• The raw data:
Slide 56 Picturing Your Data is Better Than
1,000 Numbers
I’m actually only 1/13 of the raw data
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Adding dimension, meaning & usefulness through data design
Slide 57 Picturing Your Data is Better Than
1,000 Numbers
• Calculated “Bottom, Middle, Top” terciles
• Added Rural/Urban and Income Level designations
• Unique county “fingerprints” of child well-being emerged
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Adding dimension, meaning & usefulness through data design
Slide 58 Picturing Your Data is Better Than
1,000 Numbers
• Where are other counties like mine doing better?
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Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!
or Online using at www.nten.org/ntc/eval
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Picturing Your Data is Better Than
1,000 Numbers: Data Visualization
Techniques for Social Change
#12NTCviz
Beth Kanter Johanna Morariu Brian Kennedy