11th meeting assignment 9 “syntactic & semantic v” create or quote four (4) words of wisdom...

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11th MEETING Assignment 9 “Syntactic & Semantic V” Create or quote four (4) words of wisdom that you think is inspiring then try to enhance the message using visual expressed typography. Create the right symbols then incorporate it into the typography. Choose one (1) words of wisdom out of five then design it into a postcard.

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11

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Assignment 9 “Syntactic & Semantic V”

Create or quote four (4) words of wisdom that you think is inspiring then try to enhance the message using visual expressed typography. Create the right symbols then incorporate it into the typography. Choose one (1) words of wisdom out of five then design it into a postcard.

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Semiotics

Semantics

Syntactics

Abstract Representation

The theory of signs first set forth by Charles Morris. Semiotic describes relationships between signs and their referents and its effect on the process of creating purposeful signs, symbols, and messages.

The relationship among signs and symbols and the objects they represent.

The study of the formal properties of signs and symbols and their relationships to other signs.

Images are not literal or realistic visual representations of actual objects, people, or environments. Abstract Symbols such as pictographs have a general likeness to the original subject so that the viewers associate them with the real object, person, or environment.

Sumber: BASIC VISUAL CONCEPTS & PRINCIPLES, pg. 373

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TYPES OF VISUAL REPRESENTATIONS

REPRESENTATIONAL FORM

NON-REPRESENTATIONAL

FORMVERBAL FORM

OBJECT REPRESENTATION

ABSTRACT REPRESENTATION

ABSTRACT PAINTING, etc. LETTER

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ABSTRACT REPRESENTATIONS

SIMPLE TO COMPLEX ILLUSTRATION

SIMPLE SIGNAGE FORM

SILHOUETTE, ABSTRACT,

GEOMETRIC, ORGANIC,

LOGO (LOGOGRAM- LOGOTYPE-EXPRESSED TYPOGRAPHY)

SIGN SYSTEM UNLIMITED APPLICATIONS

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11

th M

EETIN

G

Assignment 9 “Syntactic & Semantic V”

Create or quote four (4) words of wisdom that you think is inspiring then try to enhance the message using visual expressed typography. Create the right symbols then incorporate it into the typography. Choose one (1) words of wisdom out of five then design it into a postcard.

Your limitations & evaluation:Your limitations & evaluation:1. Does it work?1. Does it work?2. Is it visually attractive?2. Is it visually attractive?3. Could it be more simple?3. Could it be more simple?