Media Relations in SportLecture: 1.18.11

University of CincinnatiBy Jackie Reau

Current Events Quiz #1

Bleacherreport.com

Current Issues in Sports Media

•What’s the news at Boise State University and football?•What happened with the Pittsburgh Steelers last week?•How are the New York Yankees doing in the playoffs?•What’s the status of The Ohio State Buckeyes and their quest for the BCS title?•Where will Ohio University play this weekend?

Live Sporting Event Recap

•Thoughts on the assignment?•Which events did you attend?•Did you watch the event/game differently from when you would as a fan?•What are the important elements to add to the wrap up story?

Sports Media Consumption Habits amongU.S. College Students

•116 responses/884 more needed•Target non-UC students•Early responses include…

Sports Media Consumption Habits amongU.S. College Students

•116 responses/884 more needed•Target non-UC students•Early responses include…

Sports Media Consumption Habits amongU.S. College Students

•116 responses/884 more needed•Target non-UC students•Early responses include…

Sports Media Consumption Habits amongU.S. College Students

•116 responses/884 more needed•Target non-UC students•Early responses include…

Sports Media Consumption Habits amongU.S. College Students

•116 responses/884 more needed•Target non-UC students•Early responses include…

Sports Media Consumption Habits amongU.S. College Students

•116 responses/884 more needed•Target non-UC students•Early responses include…

Sports Media Consumption Habits amongU.S. College Students

•116 responses/884 more needed•Target non-UC students•Early responses include…

New Communications Model

•Old School–Deadlines were set for an established time per section–Paper published and delivered in the morning–Reader interaction: Letter to Editor, phone call to Editor

•New School–Website updated 24/7 with live reader comments–Mobile application updated 24/7–Social media platforms updated 24/7 with constant reader interaction–Paper published and delivered in the morning

Anatomy of a Newspaper•Publisher•Editor•Managing Editor•Sports Editor•Assistant Editor, Sports•Beat Writers•Columnists•Copy Editors•Photographers•Graphic Designers•Copy Desk/Assignment Desk

Assignments within the Sports Section

•Daily Sports Page•Newspaper website•Newspaper mobile application•Special Sections•Social Media Platforms

•Breaking News•Milestones

In-Class Assignment:Design the front page of sports

•Group #1: Front Page, Sports Section, Cincinnati Enquirer•Group #2, Front Page, Sports Section, Miami Herald•Group #3, Front Page, Sports Section, Columbus Dispatch•Group #4, Front Page, Sports Section, Lexington Herald•Group #5, Front Page, Sports Section, New York Times•Group #6, Front Page, Sports Section, USA Today

**Pick a sports editor to present your page

Sports TV Broadcast Staffing Model

•News Director•Assignment Desk•Sports Director/Anchor•Sports Anchor•Sports Producer•Video journalist

Three minute broadcast

Three minute broadcast outline

•News of the day (big signing)•Sport of the season (men’s college hoops)•Special announcement (new coach, etc.)•National news (playoffs, retirements)•Milestone anniversary (three months to Opening Day)

•Five segments in three minutes–VO: voice only of anchor–Interview–B-roll of live action

Three minute broadcast outlineDate of broadcast

Media Market Name•Segment 1 (repeat for each)

–Who’s talking–Video footage –Length of segment

•Segment 2•Segment 3•Segment 4•Segment 5

•Insert the following:–Anchor on camera–B-roll of live action, press conference–Coach/player interview

Next Week’s Assignment

•Read chapters 3-4 in the text•Follow your sports media representative•Write the outline for a three-minute TV news broadcast using the media market of your sports media rep, i.e. Shannon Russell=Cincinnati (all Cincinnati sports)

–Print and turn in on 1/25