1110c india footwear sample - china sourcing …...past half-decade, and is expected to keep doing...

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Global Sources is off ering this series of Developing Country Sourcing Reports as part of its corporate social responsibility undertakings in partnership with the Hinrich Foundation, a philanthropic development organization whose mission is promoting sustainable global trade.

The aim is to give international buyers new sourcing opportunities from experienced exporters, generating orders and creating lasting jobs in developing economies.

India supplier profi lesDetailed profi les of 24 suppliers with verifi ed manufacturing and export credentials

Product gallerySpecifi cations and full-colorimages of 154 top-sellingexport products ranging from women’s sandals to sneakers

Industry trendsCoverage of current issues,plus insights into supply centers, products and pricing

May 2012US$150

FootwearEssential sourcing intelligence

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FOOTWEARSupplier capability in India

Exports of footwear from India remain strong in light of the generally improving global economy and the emergence of new overseas markets. These developments are expected to solidify further the country’s distinction as the world’s second-biggest producer in the line.

The US and the Middle East are the key destinations driving demand. Short-term forecasts indicate the EU to continue being the industry’s largest foreign market in spite of the financial problems faced by a number of economies in the region.

The sector boasts a number of strengths that have aided in its development. The most important of these is the domestic availability of raw leather, which is itself one of India’s leading manufacturing sectors. Robust OEM capability attracts numerous global brands to partner with local enterprises.

Objective, methodology & scope

1. Almost all suppliers profiled in this report plan to push up quotes within the next six months in an effort to maintain viability. Increasing expenditure on raw leather, textiles, labor and electricity are adversely affecting profitability, prompting manufacturers to adjust prices upward at least over the short-term.

2. A number of educational and support institutes provide assistance to the industry in helping improve their design technological, management and marketing capability. Some of them are operated by the government, while others are run by private and nonprofit groups.

3. Competition with other sourcing centers is the most critical hurdle facing the sector. China and Bangladesh are the major

Key findings

Executive Summary

In this report• 15 in-depth company profi les• 9 short company profi les• 154 top-selling export products• Supplier demographics• Supplier survey• Industry statistics and charts

This India Sourcing Report is part of a series designed to provide buyers with information on new products from export manufacturers in supply markets that specialize in handmade merchandise.

The Developing Country Sourcing Report series is part of Global Sources’ corporate social responsibility initiatives. It is offered in conjunction with the Hinrich Foundation, whose mission is promoting sustainable global trade. One of its objectives is to help create jobs in developing Asia through export promotion.

To produce this report, large, midsize and emerging manufacturers, all with substantial export experience, were surveyed. The selection of suppliers is designed to reflect the composition of the industry in India in terms of geographic location, materials used and range of products offered.

For in-depth profiles, our researchers visited the facilities of each company and interviewed senior executives who discussed their recent performance and provided forecasts for the next 12 months. All other makers in this report were either visited or contacted by phone.

In each case, companies were required to answer specific questions designed to verify their manufacturing and export credentials, including a breakdown of exports by product type and market. Suppliers also participated in a survey designed to provide insight into the industry.

This report covers different types of footwear available in India, including casual, formal, sports and children’s models. Individual segments are classified as distinct product categories, each of which has its own price guide that describes features of low-end, midrange

and high-end models.The Industry Overview section

discusses key issues affecting export manufacturers. It provides insight on the composition of the industry and elaborates on the important supply centers within India.

The Products & Prices section details the features and price ranges of footwear. It also examines the design and manufacturing processes, main materials used, and sourcing centers where components are procured.

challengers since both can generally offer lower prices. The cost and availability of manpower, and inadequate power supply are other issues confronting the industry.

4. Exporters are based in various locations throughout the country, with the most significant being Delhi, and the states of Tamil Nadu and Uttar Pradesh. These areas have specially designated industrial towns where manufacturing is concentrated, raw materials are readily obtainable, and infrastructure and logistics are stable.

5. Casual footwear accounts for the largest share of exports, contributing close to two-fifths to turnover. Taking materials into consideration, leather footwear is the dominant product category as it represents more than 90 percent of exports.

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4 India Sourcing Reports

CONTENTS

Disclaimer: Any recommendation contained in this report may not be suitable for all investors or businesses. Moreover, although the information contained in this report is obtained from sources believed to be reasonably reliable, the accuracy or completeness of such information cannot be guaranteed. The author and the publisher of this report (and the publisher’s affi liates, agents, sales representatives and service contractors) do not make any representation or warranty whatsoever (whether express or implied) in relation to any of the contents of this report (including any information, opinion, recommendation or conclusion contained in this report) (collectively, “Contents”), whether as to the accuracy, completeness, quality, fi tness, suitability or reliability of such Contents (or any portion thereof ) or otherwise, and shall not be liable under any circumstances whatsoever for any error, omission, defect or defi ciency in, or for any use of or reliance on, such Contents (or any portion thereof ).

All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. Products that are not the specifi c topics of editorial articles are shown for illustrative and/or demonstrative purposes only. We, our affi liates, and our affi liates’ respective directors, offi cers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof ) which infringe on any intellectual property or other rights of a third party.

Copyright 2012 Trade Media Limited. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Trade Media Holdings Limited and Trade Media Limited is prohibited.

Published by Publishers Representatives Limited (on behalf of Trade Media Limited)4th Floor, Century Yard, Cricket Square, Elgin Avenue, P.O. Box 32322 SMB, George Town, Grand Cayman, Cayman Islandsc/o 22/F Vita Tower, 29 Wong Chuk Hang Road, Aberdeen, Hong Kong

ISBN 978-988-15978-7-8

INDUSTRY OVERVIEW .................................................................................................................................................................................................9Supplier summaryExport statistics

Products & prices ....................................................................................................................................................................................................... 11Production & export statisticsPrice guides

Supplier survey .......................................................................................................................................................................................................... 13Export pricesExport salesExport marketsMajor challengesR&D focus

SUPPLIER PROFILES .................................................................................................................................................................................................. 17Supplier matrixRaw materials & exportsSupplier profi les

PRODUCT GALLERY .................................................................................................................................................................................................. 61Top-selling export products

CONTACT DETAILS ..................................................................................................................................................................................................... 89

Contents

Sample page only..

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Industry Overview

Industry Overview

The footwear industry in India exhibits strong export performance as it continues to recover from the global economic crisis and shifts focus to new markets. Foreign revenue has been consistently growing over most of the past half-decade, and is expected to keep doing so within the next few years.

The country is the second-largest producer of footwear in the world after China, and is among the 15 biggest exporters globally. In the first quarter of fiscal year 2011-2012, turnover increased roughly 12 percent compared with the same period the preceding year. According to the Department of Commerce, this improvement was on top of a 15 percent surge recorded the year before.

Revitalized demand from the US as a result of better economic conditions is seen as a key factor behind this development. Footwear exports to that country in 2010-2011 exceeded $139 million, a 15 percent growth over the previous fiscal year. In addition, expanding sales to emerging destinations such as the Middle East are helping drive up revenue. The UAE and Saudi Arabia are the significant markets there, taking up almost 80 percent of

shipments to the region.Accounting for nearly four-fifths of

turnover, the EU is the industry’s largest market abroad. The sector’s outlook for the association, however, is not as bright as those for the US and the Middle East. With several of its members at risk or already suffering from the sovereign debt crisis, the bloc is expected to post flat or slightly lower inbound shipments this year. A number of individual economies, nevertheless, are seen to remain registering strong demand. They include the UK, Germany, Italy and France, which are among the five largest overseas destinations.

An estimated 90 percent of orders are taken up by repeat clients. The rest is accounted for by new customers, most of which are from emerging markets.

Competitive advantagesThe footwear sector benefi ts from a number of strengths that have helped it grow over the years.

India boasts a strong raw leather industry, which provides suppliers easy access to hides and skins in a variety of grades. Composed of more than 2,000 tanneries employing roughly 2.5 million people, the domestic leather segment is the seventh-largest export revenue

earner for the country.The footwear sector enjoys strong

OEM capability, which has played a key role in its development as an important subcontracting center for several well-known brands. These include Nike, Reebok, Clarks, Ecco, Deichmann, Florsheim, Elefanten, Hasley and Salamander. In addition, several global retail chains that have an in-house line of fashion products purchase from India to complement a China-plus-one sourcing strategy.

Several support organizations provide the sector vital information concerning various aspects of footwear and leather manufacture. The Footwear Design and Development Institute is a government-operated educational establishment that offers professional programs on shoe design and technology, fashion and visual merchandising, and CAD/CAM design. The National Institute of Fashion Technology has courses

Supplier summary

Data: All surveyed suppliers

Suppliers surveyed 24Export sales $212.2mnExport ratio 30%Capacity utilized 84%Full-time employees 9,906

Exports

Value$ million

Footwear types2010

Markets2010

*April to JuneIncludes HS codes 6402 to 6405Fiscal year begins April and ends March

Source: Department of Commerce Export Import Data Bank Source: International Trade Centre

2008-2010 2010-2011 2011-2012*

1,4771,280

414

Leather footwear93%

Rubber & plastic footwear

3%

Fabric footwear

3%

Other footwear

1%

North America

11%

EU 78%

Non-EU1%

Asia-Pacific

3%

Middle East4%

Africa1%

Others2%

Sample page only

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Supplier Profiles

*CompanyIn-depth profile

Year established

Head office location Ownership Factory location(s) Full-time employees

Part-time employees

ISO certified

* Anaemica 2000 Daryaganj (Delhi)

Locally owned

Daryaganj (Delhi)

23 40 Pending

Bruno Manetti 2001 Gurgaon (Haryana)

Locally owned

Agra (Uttar Pradesh)

60 110 Pending

CNB 2003 Mumbai (Maharashtra)

Locally owned

Mumbai (Maharashtra)

40 60 Pending

Fancy Tex 1989 Gwalior (Madhya Pradesh)

Locally owned

Gwalior (Madhya Pradesh)

35 40 Pending

* Homera 1987 Kanpur (Uttar Pradesh)

Locally owned

Kanpur (Uttar Pradesh)

600 1,000 No

* Instyle 2003 Chennai (Tamil Nadu)

Locally owned

Chennai (Tamil Nadu)

240 70 Pending

* J.D. 2002 Hyderabad (Andhra Pradesh)

Locally owned

Hyderabad (Andhra Pradesh)

18 30 Yes

J.J. 2005 Noida (Uttar Pradesh)

Locally owned

Noida (Uttar Pradesh)

80 150 Pending

* J.K. 2004 Mumbai (Maharasthra)

Locally owned

Mumbai (Maharasthra)

30 50 Yes

* K.K. 1955 Agra (Uttar Pradesh)

Locally owned


65 150 Pending

Kalpana Kraft 2006 Mumbai (Maharashtra)

Locally owned

Mumbai (Maharashtra)

18 25 No

Leather Choice 2000 Chennai (Tamil Nadu)

Locally owned

Chennai (Tamil Nadu)

12 20 No

* Malika 1991 Savitri Marg (Delhi)

Locally owned

Greater Noida (Uttar Pradesh)

25 45 Pending

* Maven 2008 Noida (Uttar Pradesh)

Locally owned


25 50 Pending

* Premier Foot 2009 Noida (Uttar Pradesh)

Locally owned


65 110 Pending

* Prime 1989 Agra (Uttar Pradesh)

Locally owned


60 120 Pending

Ramesh 2004 Karol Bagh (Delhi)

Locally owned

Karol Bagh (Delhi)

15 20 No

SUPPLIER MATRIX

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Supplier ProfileSupplier Profiles

Capability

Contact details

Anaemica Art Centre

Annual sales $1,000,000Share of total sales 67%Annual export sales $1,000,000Total monthly capacity 35,000 pairsAverage monthly output 30,000 pairsCapacity utilized 86%Average monthly exports 29,000 pairsExport ratio 97%

Company facts

Anaemica was established in 2000. It manufactures casual and formal shoes. Aside from footwear, the supplier produces leather accessories, costume jewelry and home furnishings.

The main overseas market is the EU, which accounts for 60 percent of shipments. Germany, Norway, Denmark and Sweden are the important destinations there. North America absorbs almost one-third of shipments. The rest is sent to the Asia-Pacific region and the Middle East.

The majority of orders are made under ODM basis.

Anaemica focuses on women’s sandals. Quotes range from $5 to $20, depending on the materials used and complexity.

The company has three designers who release more than 200 models annually. Samples are available within 15 days.

Cowhide, goat- and sheepskin, and suede are normally used for uppers and insoles. All are locally sourced.

Anaemica operates a 2,500sqm facility in Delhi’s Daryaganj subdivision. The factory is equipped with machines purchased domestically and from Italy. All production steps, including cutting, stitching, pasting, assembly, polishing, finishing and packing, are done in-house.

There are 23 full-time employees. An additional 40 workers are hired during the peak season, which is from November to July. Five QC specialists are assigned to check items during each manufacturing stage.

The monthly capacity is 35,000 pairs. On average, the enterprise creates 30,000 pairs every month.

Cartons with silica gel are normally used as packaging. The minimum order requirement is 300 pairs. Delivery time is 45 to 60 days.

Anaemica joins the annual Expo Riva Schuh trade show in Italy and the India International Leather Fair in Delhi. The company is associated with the Council for Leather Exports.

Year established 2000Head offi ce location Daryaganj (Delhi)Ownership Locally ownedFactory location(s) Daryaganj (Delhi)Full-time employees 23Part-time employees 40ISO certifi ed PendingTotal annual sales (all products) $1,500,000

Sales & output: Footwear

Materials used Leather (genuine/synthetic) YesFabric YesRubber YesPlastic YesWood & cork YesOther natural materials No Exports by product Casual shoes 60%Formal shoes 40%Sports shoes –Children’s shoes – Exports by market North America 30%EU 60%Europe (non-EU) –Asia-Pacific 7%Middle East 3%Other –

Business contactGUPTA MayankPhone(91-11) 2327-1816Fax(91-11) [email protected]@handicraftsindian.comURLwww.handicraftsindian.comAddress2/30 Ansari Road, Daryaganj, Delhi, India

INQUIRE NOW

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Supplier Profiles

Popular export models

Model: IMG5773MOQ: 300 pairsPackaging: Carton with silica gelDelivery: 45 daysPrice: $9.30Description: Women’s sandals; cowhide uppers and insoles, and rubber outsoles; sizes 35-41

Model: IMG5777MOQ: 300 pairsPackaging: Carton with silica gelDelivery: 45 daysPrice: $9Description: Women’s sandals; cowhide uppers and insoles, and rubber outsoles; sizes 35-41




Model: IMG5781MOQ: 300 pairsPackaging: Carton with silica gelDelivery: 45 daysPrice: $10Description: Women’s sandals; cowhide uppers and insoles, and rubber outsoles; sizes 35-41

Sample page only

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en’s sandals; cowhide cowhide oles, and rubber outsoles; d rubber outsoles;

Model:del IMG5775G5775MOQ:Q: 300 pairs300 pairPackaging:ging: CartonDelivery:D 45 dPrice:P $9.3Desc

For other inquiries E-mail: [email protected] Hotline: (65) 6547-2800

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1110c india footwear sample - china sourcing …...past half-decade, and is expected to keep doing...

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