1109 siit jfriedrich v02

© 2009 IBM Corporation

© 2011 IBM Corporation

Making Innovation Happen

The Role of Standards and Openness in an Innovation-Friendly Ecosystem

SIIT 2011, Berlin

Dr. Jochen Friedrich – Technical Relations [email protected]

28.09.20112 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

Information and Communication Technologies (ICT), and especially software, are a major driver for innovation. Standards,

especially Open Standards for software interoperability, are key facilitators.


The World Wide Web – the Story of Innovation Goes On...

Mid 1990s

Pre-webTelephones, fax

Newspapers, books, magazines, etc.

Encyclopedias

Internet, ftp

Office suite desktop

Local disk storage Floppies

Early 2000

Web 1.0HTML, CSS, XML … Standards

Browsers, Plug-ins

E-commerce, web-based forms

Dynamic but not very interactive web pages

Mostly inbound information

More and more open

Today

Web 2.0“The read/write web”

Standards combined for technology integration

Interoperability

Global integration

Blogs, wikis, social networks, virtual worlds

Web-based email, office applications, etc.

SOA, SaaS, Cloud

2020

???Increased global integration

Pre-dominance of “Digital Natives”

Constant transformations for smarter solutions

=> Room for new wave of innovation


The world is getting smarter – more instrumented, interconnected, intelligent

Smart traffic systems

Smart water management

Smart energy grids

Smart healthcare

Smart food systems

Intelligent oil field technologies

Smart regionsSmart weather

Smart countries

Smart supply chains

Smart cities

Smart retail

Technology integration and flexible connection of information, computing resources and people


Networking and Collaboration – Trends on Global Integration

Real Virtual

Inte

rna l

Ext

ern

a l Association

Research-projects

Team

Unit

Task Force

Communities

Collaboration- platforms / Wikis

Social-/ Business-networks

Blogs

Microblogging

BlogsInstant-Messaging

Shared databases

Cooperations

Internal Social

Networks

ClusterChat


The Integrated Work Place

E-Mail, Calendar, Contacts,

Documents, Spreadsheets, Presentations

Unified Communication, Instant Messaging,

Telefonie, Audio, Video

Social networking— Wikis, Blogs, Mashups, Activities

Business Applications

Documents, Personal Data, Enterprise Data

Feeds, My Widgets, Live Text

Rich Client – work also offline

Portal / Mashup (Browser)

The new work place: Ubiquitous information availability and access


Making Public Sector Information (PSI) available for innovation

DIGITAL AGENDA FOR EUROPE“[...] governments can stimulate content markets by making public sector information available on transparent, effective, nondiscriminatory terms. This is an important source of potential growth of innovative online services. The re-use of these information resources has been partly harmonised, but additionally public bodies must be obliged to open up data resources for cross-border applications and services.” (section 2.1.1, p. 5)

Open Data

● free, web-based platform (http://cityforward.org) ● enables users - city officials, researchers, academics and

interested citizens world-wide - to view and interact with city data while engaging in an ongoing public dialogue about cities

Users can explore and analyse data collected from numerous public sources featuring metropolitan areas, cities and smaller geographic areas

City Forward’s exploration tools help identify patterns, trends and correlations in the data that may reveal new insights and point to new areas for further investigation.

http://www.cityforward.org/




Open Standards to Support the Exploitation of Open Data

Open up data that is available already fast

Use non-proprietary formats

Common formats, protocols and APIs

for future data

Important aspects:● Machine readability● Automatic processing

Publish information about formats with the data

No single entity should be able to control access to data;

This should apply both for● Available data ● Future data

Reach agreements – preferably harmonised for Europe;

Take into account similar agreements elsewhere - “global standards”

P S I

Protocols APIsData formats

O P E N A C C E S SInnovative use of open data: collaborative innovation and new services creating added value

● Analyses ● Calculations ● Cross-sector integration● New business opportunities● ...


Automated Faster cycle timesLower support costsOptimised utilisation

Improved complianceOptimised security

End user experience

Standardized Easier accessFlexible pricing

Reuse and shareEasier to integrate

Virtualized Higher utilisationEconomy of scale benefits

Lower capital expenseLower operating expense

Higher quality services

Increase in efficiency

Breakthrough agility and reducing risk

SOA technology based on open standards enables deployment of services efficiently and flexibly across different environments

Cloud computing delivers IT and business benefits


Standards are foundational Cloud investments

“[…] if moving to the cloud locks the organization to a particular cloud service provider, the organization will be at the mercy of the service level and pricing policies of that provider. With that in mind, portability and interoperability become crucial to providing the freedom to work with multiple cloud providers.”*

*Source: Moving to the Cloud: A white paper produced by the Cloud Computing Use Cases Discussion Group, Version 1.0, 28 February 2011, Cloud Standards Customer Council.


Companies and Governments have put innovation on top of their agendas and address the critical role of standards.


Innovation – Technology and Process Integration

“Ignite innovation through business and technology integration – Use technology as an innovation catalyst by combining it with business and market insights.”

[IBM Global CEO Study 2006, p 4. (Research with 765 CEOs worldwide)]

• Business model – Innovation in the structure and/or financial model of the business

• Operational – Innovation that improves the effectiveness and efficiency of core processes and functions

• Products/services/markets – Innovation applied to products or services or “go-to-market” activities

“To innovate, High-growth CIOs actively integrate business and IT across the organization 94 percent more often than Low-growth CIOs. “There is no innovation in my organization without the involvement of IT,” said a Government CIO in Brazil.”

[IBM Global CIO Study 2009, p. 14.(Research with 2,500 CIOs Worldwide)]


Networks are becoming the critical pillars of organisations.This needs to be actively supported by Information Technologies.

From Hierarchies.... … to Networked Communities

Web 2.0 technologies drive the transformation process towards Enterprise 2.0. In order to integrate you need standards.

Global Integration and Networked Communities


Open Standards Promote Innovations for a Smarter Planet

“Leverage innovation to deliver "green" infrastructures that are highly efficient and overlay the physical infrastructure with digital intelligence. [...]

Embrace intelligent systems that use open standards to provide near realtime information for better management of the infrastructure, water quantities, or, even, entire transportation systems.”

[Results from the IBM Eco-efficiency Jam 2010. (51 hour Jam with 1600 experts in lead roles from more than 60 countries)]

SMARTER IS … GreenAppliances, meters and sensors adjusting consumption dynamically based on usage – cutting cost and avoiding brown/black outs

SMARTER IS … WorkingReduce cost and development time, increase agility and flexibility and improve access to design information

SMARTER IS … InsightEnable innovative services in response to customer requests and a changing business environment


The Cloud value proposition is around operational efficiency and business transformation

INNOVATIVE BUSINESS MODELS

IMPROVED OPERATIONS

55% Percent of business executives believe cloud enables them to focus on transforming their business and make their processes leaner, faster and more agile

[Source: “Cloud will Transform Business as We Know It: The Secret’s in the Source”, Hfs Research, and the London School of Economics, December, 2010]

65% Percent of business executives who believe cloud will drive down the cost of running business applications

Cloud Market Trends 2011: “To What Extent Do the Following Aspects of the Cloud Value Proposition Appeal”?


Innovation as the Overriding Objective in Europe

“By the end of the Commission's next mandate, I want Europe to have become not just a 'knowledge society', but an 'innovation society.' I plan to make this one of my top personal priorities. Indeed, I want it to be an important part of my legacy.

[…]

“... the application of innovations like Web 2.0 to business and public life is changing the way in which innovation happens. It is becoming more open and collaborative. Once the preserve of a select elite, it now involves a much wider range of actors. […] crowd-sourcing and co-creation are now the order of the day!

We need a new policy that reflects these changes. This means that we will have to, well, innovate!“

[President Barroso, European Innovation Summit 2009. Source of photo: EU Commission: Audiovisual Services.]


European Interoperability

Framework

Innovation is at the Core of the EU Standards Policy

Standardisation and Innovation

Innovation Union

Digital Agenda

Standardisation and Innovation

Future of European

Standardisation

Strategic Vision for European

Standards

Regulation on European

Standardisation


Global ICT Specifications for Innovation and Growth

“ As foreseen in the 'Digital Agenda for Europe', the Regulation will establish a system whereby the most relevant ICT standards developed by leading Global ICT Fora and Consortia can be used in public procurement to help avoid lockin and encourage competition in the supply of interoperable ICT services, applications and products. […]

The Commission will increasingly use selected ICT standards developed by other standards development organisations than ESOs for European policies, […] in particular when the interoperability between devices, applications, data repositories, services and networks must be further enhanced...”[Communication “A Strategic Vision for European Standards”, COM(2010)311.]

Industrial Policy / Innovation Policy

Public Procurement


A differentiated approach is required for an effective strategic use of standards in support

of innovation and for creating an open ecosystem for innovation.


Open Innovation – Operating in a New Equilibrium

Proprietary Innovation

Advantages- Control- Uniqueness- Focus

OpenInnovation

Advantages- Community- Common foundation- Cost

Collaboration

Software Interoperability is a key driver in the context of Open Innovation, e.g. for integrating Open Source technologies alongside proprietary technologies.


Different Roles of Standards in the Innovation Life-Cycle

Dissemination of technologies,e.g. transfer of research results into standards

Market Access,e.g.meeting regulatory requirements

Interoperability,e.g. promoting fair competition, preventing vendor lock-in

Access to coded information,e.g. machine readable formats, M2M data processing Technology

integration,e.g. systemic approaches

STANDARD

22 Dr. Jochen Friedrich - IBM Technical Relations Europe © 2011 IBM Corporation

The Role of Standards – Towards a Differentiated Approach

Basic research and technology development

Integration and combination of technologies

mar

ket a

cces

s

explo

itatio

n

Innovative act: In the invention and development of new basic technologies

Critical: Contribution of technology

Innovative act: In the implementation, use and combination of standards

Critical: Availability of standards

STANDARD


Software Interoperability Requires an Open Ecosystem for Innovation

■ Open Standards– Facilitating exchange of data by integrating

different technologies

– Promoting interoperability by using published open specifications

■ Open Architecture– Increasing collaboration by simply extensible

business processes, most notably SOA

– Innovation within open infrastructures and via the combination of technologies

■ Open Source– Promoting innovation by leveraging

development expertise of the open source community

– Follow the collaborative model successfully applied in open source (crowd sourcing)

Open Source

Open Architecture

Open Standards

CollaborativeInnovation

Open Computing

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