110825 - chrysler
DESCRIPTION
“Experience the Power of the Platform ”TRANSCRIPT
Drive to Dealerwith Service Offer
Test Drive Offer = Consideration
Special Event + Training Moves Consideration
to Sale
Thursday, August 25, 2011
Objectives • Targeted messaging directs prospect to dealership for service offer• Thematic event with test drive offer overlay
Guidelines for Discussion • Define how success will be measured and customize tactic • Leverage existing assets I.E. Dealer database, direct mail, etc• One day expert trainer to work with sales team pre-event • Direct mail to dealer database promotes special service offer and thematic promotion • Turn-key execution
• Props, 3 person execution team• Test drives incentive based on $25 value
• All pricing and promotional partnerships to be confirmed
Overview
Thursday, August 25, 2011
Options
80 Test Drive Premiums
($20/ea)
On-Site Activity Options includesthematic signage
& props
Option A: NetFlixOption B: Gift Card for Nolan Ryan All Natural BeefOption C: Massage Envy Gift
Option A: Grilling Team, ProductOption B: Complimentary Chair MassageOption C: Football Toss with Prizes
Thursday, August 25, 2011
•Training Date: _____________ Event Date: _____________
Order Form & CostCost: $11,800
•On-Site Activity (choose one): ____ Option A ____ Option B ____ Option C
•Service Offer: Describe the service offer your dealership will have: _____________________________________________________
•Test Drive Premium (choose one): ____ Option A ____ Option B ____ Option C
Thursday, August 25, 2011
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Thursday, August 25, 2011