110411 social media_monitoring_en
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Alterian provided a high-level usage case for MobileMonday - April 11th in MunichTRANSCRIPT
Social Media MonitoringSmart Phone Case Study
Mobile Monday 11.04.2011 Munich
Alterian Deutschland
Theresienstrasse 6-8
München 80333
089 288 90 164
www.alterian.de
Alterian SM2: Order from Chaos
SM2
Internationales Social Media Monitoring Tool:
• Basiert auf 3 Jahre Historie (circa 9 Mrd. Konversationen)
• Täglich aktualisiert mit circa 35 Mio. neuen Einträgen in Echtzeit
• 25 Sprachfilter und Sentimentsanalyse in 16 Sprachen
To help Companies Incorporate social into their business
strategy and answer the 5Ws
•Who is talking about us:
•Demographics (general)
•Opinion leaders (specific)
•Where are they talking about us (channel & media analysis
•What are they saying: Key themes & sentiment
•Why are they saying this: Themes and triggers
•When are they saying this: time series analysis, event mapping
Daily Volume Share of Voice Influencers
and top
authors
Demographics
Sentiment
Analysis
Key
Themes
Influencer
Reach
Overview of study for Mobile Monday:
• Analysis of the German Mobile Phone Market
• 2 weeks of online peer to peer conversations in March 2011
• 46.000 conversations about:
– Apple
– HTC
– LG
– Samsung– Samsung
– Blackberry
– Sony Ericson
• Share of voice
• Media / Sources analysis
• Sentiment
• Themes
Where are conversations taking place?
What are the most important sources:
Who is being talked about:
Who is being talked about, over time ?
Sentiment in General for the period
NPS = 4.2
Sentiment for Apple
NPS = 3
Sentiment Analysis HTC:
NPS = 5
Themes for iPhone Word Count
iphone 41454
apple 13898
ipad 13467
app 8894
keine 7058
ipod 6514
neue 6168
einfach 5922
ios 4319
mac 3988
android 3939
and 3693
apps 3665
itunes 3663
neuen 3564neuen 3564
internet 3508
samsung 3491
euro 3236
registriert 3229
kostenlos 3142
jailbreak 3133
touch 3019
htc 2948
version 2911
problem 2900
windows 2843
update 2722
video 2608
google 2575
• iPad / iPod comparisons •Software (Apps) orientated• Upgrade / Jailbreak• Android HTC comparisons
HTC Themes
Word Count
desire 9454
android-hilfe 6880
android 5348
handy 4578
mitglied 4540
neue 4223
antworten 3322
keine 3258
rom 3206
samsung 2887
anhänge 2833
einfach 2765
hochzuladen 2764hochzuladen 2764
galaxy 2260
iphone 2040
apps 3400
root 1898
update 1837
display 1756
probleme 1679
incredible 1630
smartphone 1537
internet 1438
google 1380
motorola 1368
hd2 1344
windows 1338
euro 1252
nokia 1230
akku 1229
• Desire Model most discussed• Samsung closer competitor then Apple• Einfach & Incredible
New releases:
Thank you !
Contact Details:
www.socialmedia.alterian.de
www.socialmedia.alterian.com
Q&A
089 288 90 164
0176 9310 8148