110322 social media för företag

Sociala Media för företag

Petter Kolseth 22 mars 2011

Sociala media på jobbet?

Facebook Pages, groups, events, chat, messaging, e-mail

Twitter (5 år, 200 milj användare, 140 milj tweets/dag Updates, news, messaging

Linkedin Groups, messaging

Projectplace Projects, groups, meetings, documents

Doodle Scheduling, polls

SurveyMonkey Enkäter

Google Docs Comments, discussions

Mars 2011 Sociala medier för föreag / Petter Kolseth


Anders Bjers Associate, Googol

http://www.slideshare.net/Googollive/googol-brown-bag-communication-and-innovation

Disruptive Tech

Apps, Apps, Apps New ways to sell Enterprise Social Networks Likeonomics Quora Gamification Hashtag chat (#norkay) Extending print (paper.li, Flipboard, Zite)


Snorisar

http://www.snorisar.se/ : http://www.facebook.com/pages/Snorisar/150632024970882


http://mystarbucksidea.force.com/ Mars 2011 Sociala medier för föreag / Petter Kolseth

http://designbyme.lego.com/en-us/default.aspx Mars 2011 Sociala medier för föreag / Petter Kolseth

Lego Augmented Reality

Mars 2011 Sociala medier för föreag / Petter Kolseth http://atlantis.lego.com/sv-se/augmented/default.aspx

Great at word of mouth marketing


http://vimeo.com/gaspedal

http://vimeo.com/11937815

Strategies for Co-Creation

1.! Create space for interaction 2.! Be transparent who you are and affiliation 3.! Treat members as co-creators, not respondents 4.! Engage in genuine dialogue and listen 5.! Let go of controll – be a facilitator 6.! Allow Co-creators to shape agenda / topics 7.! Adopt interactive model for Innovation 8.! It’s about culture – cutivate it



Overall Strategies

Embrace the Disruptive Tech. If… Develop Strategy Adapt or die Co-Create and Collaborate Create and Sustain Relationships Use Guidelines Create Social Teams Be There Be a Facilitator not a Controller Iterate – Learn Get out of Vertical Siloes



Enterprise Social Networking


Socialtext pricing starts at $5,000 per year


www.socialtext.com

The Enterprise Social Network Enterprise Microblogging - Conversations, posts, active collaboration. Direct Messaging - Create a private dialog with one or multiple co-workers. Files, Links, and Images - Upload and share documents . Communities - Create communities for working with partners outside of your network. Knowledge Base - Each conversation is archived and fully searchable . Topics - Tag content and messages to make content easy to organize and discover. Applications - Third-party applications to increase functionality Mobile - iPhone, BlackBerry, Android and Windows Mobile applications Profiles, Groups, Company Directory, Administrative Tools, Security


www.yammer.com/

The Enterprise Social Network


Google Docs är interaktivt


http://www.youtube.com/watch?v=7zmOYziFKZw

Hey Tell


Send and receive voice messages with other HeyTell users with the press of a single button Voice messages quicker than SMS - and free! Very low data usage, no more than sending an email Works on 3G, EDGE or WiFi

http://heytell.com/

Diesel Island microsite created by Stink Digital


http://www.diesel.com/island

The world is a mess, says Diesel – so the fashion brand invented Diesel Island: Land of the Stupid, Home of the Brave in order to create 'The Least Fucked Up Country Of All'.