KENTUCKY KERNELJANUARY 14, 2011 WWW.KYKERNEL.COM

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FRIDAY

PHOTO BY COLLIN LINDSTROM | STAFFUK football player Randall Cobb tears up as he announces that he will forgo his senior year to enter the NFL draft.

Junior wide receiver Randall Cobb’s voice was shak-ing as he announced at a Thursday news conference thathe will forgo his senior season and enter the NFL draft thisyear.

As he was choking back tears, Cobb said goodbye tohis teammates, coaches and fans.

“As hard as it was, I had to make the best decision forme and I felt that it was my time for me to go and pursuemy dream to play in the NFL,” Cobb said. “I’ve had thisdream since I was a child. I can remember when I was 4years old and I was laying in bed, that was the only thingI wanted.”

Cobb is projected as a third round draft pick, accord-ing to his evaluation by NFL personnel. Wide receiverscoach Tee Martin, who played three years in the NFL,compared Cobb’s skill set to those of New England Patri-ots receiver Wes Welker and Pittsburgh Steelers receiverHines Ward.

By Ben Jonesbjones@kykernel.com

Cobb to enter NFL draft

The one-man highlight reeldecided to leave UK the sameway he came into it — with loads

of class.As cliche it

may be, RandallCobb did whatanyone wouldhave advised bymaking the bestdecision forhimself, astough as it mayhave been forsomeone who isteam-oriented asCobb.

Though the hearts of the BigBlue Nation now mourn the lossof not only a beloved player butalso a true role model, leader andclass act in Cobb, it leaves a posi-tion open for someone new.

“One thing that goes withplayers is that we pass through,”Cobb said. “We pass through theprogram. There are going to beguys that carry that tradition andkeep the program going.”

But he feels prepared for theNFL and, no matter how muchUK fans wanted him to stay, themajority knew it was Cobb’s timeto move on.

The Southeastern Confer-ence’s third-leading wide receiverand top all-purpose player isexpected to hear his name calledin the third round of the upcomingNFL draft, according to most ana-lysts.

One concern over Cobb is hisdraft stock, which likely wouldn’thave improved much had he

Cats have opportunity to replace a legend

See COBB on page 3

PHOTO BY SCOTT HANNIGAN | STAFFRandall Cobb celebrates with teammates after scoring a touchdown againstOle Miss at Vaught-Hemingway Stadium on Saturday, Oct. 2, 2010.

Students’ university e-mailhost will change starting in Jan-uary from the current Exchangehost to Google Apps or Win-dows Live.

This means that UK will nolonger use Microsoft Exchangeas the e-mail service. Studentswill now access their e-mailthrough the “cloud-based” serv-ice that is Google Gmail or aMicrosoft Live account.

UK is changing e-mail serv-ices in order to provide studentswith a larger storage base aswell as additional tools for stu-dents. The cloud service alsocosts less than Exchange.

Though the server willchange, the e-mail address“@uky.edu” will remain thesame.

For current students, e-mailwill migrate in phases from Janu-ary to April 2011. The migrationwill take several months becausethe system and network limits theamount of data that can be mi-grated at a time, said Ahley Tabb,UK Information TechnologyCommunications manager.

New students will automati-cally set up their Gmail or Mi-crosoft Live account as they areadmitted.

Students have been request-

By Rachel Aretakisnews@kykernel.com

Cloude-mailbrings

benefits

See E-MAIL on page 2

Students returning to cam-pus with wallets full of giftcards can’t use those cards atall campus restaurant fran-chise locations.

Starbucks is the only na-tional franchise on campusthat accepts gift cards, UKDining Services Executive Di-rector Scott Henry said in ane-mail to the Kernel.

The remaining dining fran-chises — Chick-fil-A, Sbarro,Subway and Panda Express(opening in late March), all lo-cated in the Student Center —do not accept gift cards as aform of payment.

“Franchise gift cards are acommon item that we cannotoffer,” Henry said. “This isbecause gift cards require aproprietary cash register sys-tem that we did not purchasefor any of the national brandfranchises.

“Proprietary cash registersystems for the franchiseswould not interface with ourexisting system and wouldhave been an additional un-budgeted cost.”

By Becca Clemonsnews@kykernel.com

Checkbefore

using giftcards

See CARDS on page 4

CHANDLERHOWARDKernel

columnist

New systemsaves UK money,offers more space

Not all campuslocations take

certificates

See HOWARD on page 3

Standout junior to leave UKto fulfill professional dreams

UK is seeking campus input forhow to better the university.

Students, faculty and staff are ral-lying together in what President LeeTodd, Provost Kumble Subbaswamyand the rest of the Executive Team atUK describe as a “call to arms”against obstacles that stand betweenthe university and innovation.

This “call to arms” initiative, ti-tled ThinkUK 2.0, is essentially acommunity conversation aimed atimproving effectiveness, lowering

cost, expanding reach and enhancingrevenue of the university.

“ThinkUK 2.0 asks faculty andstaff to question current practicesand policy and suggest innovations,”Subbaswamy said in a presentation.

If implemented, innovations sug-gested by the UK community willthen be listed on the ThinkUK 2.0website.

“The university’s ExecutiveTeam has urged the whole campus tooffer ideas and to begin to implementinnovations, and already a number ofgreat ideas have been put into place,”Assistant Provost Carol Jordan said

in an e-mail to the Kernel. Theseideas include a newly automatedbook voucher process and an officesupply cost containment program.

Many other ideas emphasizetechnology and introduce new virtu-al components to UK’s educationsystem, including online classes, on-line direct deposit and online coursecatalogs. One particular pilot projectinitiated by Provost Subbaswamy, ti-tled Enterprise 2.0 for Higher Educa-tion, aims to apply online techniquesto improve interdepartmental com-munication across campus.

“One way to think of it is that(Enterprise 2.0) will implement amultiparty conversation that wouldintegrate faculty and student interac-tion and create academic conversa-

tions for all,” Jordan said. “Themodel would not only share infor-mation but could inspire the genera-tion of new knowledge.”

The Provost’s Office is encour-aging students, faculty and staff tosubmit more ideas and suggestionsthrough the ThinkUK 2.0 webpage(http://www.uky.edu/ThinkUK/send_ideas.html) and Twitter account(www.twitter.com/think_UK).

“We can either be victims of thecurrent financial landscape or wecan exert deliberate and creative ef-forts to control it,” Subbaswamysaid. “Our choice will be evidence ofour measure as a flagship institutionand our determination to continue onthe path to greater achievement andnational prominence.”

By Nicole Schladtnews@kykernel.com

UK sparks conversation for improving campusNew intiative allows students, faculty

and staff to offer input

CELEBRATING 40 YEARS OF INDEPENDENCE

Midseason report: Cool Cats hope to come off break hot. Read full story online.

How the Twittercommunity reactedfollowing RandallCobb’s decision:

“nooooooooooooooo”-- @TSansom33

“Sad to see RandallCobb go but it was funwhile it lasted.”

-- @thetom

“**** my life RandallCobb is going to the NFLnext year :(

-- bigsamt85

“Not a smart movebased on his play in thebowl game. He’s got a lotwork to do.”

-- @ShawnZobel_DHQ

“Kentucky’s RandallCobb is going pro, whichmeans Kentucky gamesjust got boring in 2011.”

-- @CBSSportsNCAAF

“Well well well 1st offcongrats @rcobb18 and2nd now u better hope idont get a chance to seeu on the field its a wrap.takin heads off.”

-- @wooddro59 (for-mer UK player WesleyWoodyard)

“Hate to see him go.He embodies everythingthat is UK both on and offthe field. Thanks 4 every-thing 18.”

-- @juicecambell

“Randall Cobb de-clared for the draft. Good-bye all hopes for Ken-tucky football.”

-- CJSOUSA14

“couldn't happen to agreater guy. Super athleteand a even greater per-son. Good luck in theleague Randall. #BBNsalutes u.”

-- @JHNNsports

Randall Cobbwas one of themost prolificplays in UK histo-ry. Here aresome of his statshe compiled inthree years inuniform:

1 player in the nation who wasfirst or second on his team in rush-ing, passing and receiving. That wasCobb.

5 Other UK players who haveleft early for the NFL draft.

8 different ways Cobb scoredthis year.

37 career touchdowns, a UKrecord.

2,396 all-purpose yardsCobb gained, an SEC record.

PAGE 2 | Friday, January 14, 2011

This is the perfect year for medita-tion. Taking a few minutes a dayto focus on your breathing pro-vides you with the answers you'vebeen looking for. Breathe in, andbreathe out. Take care of yourresponsibilities; take care of yourfamily; take care of yourself. Findbalance. To get the advantage,check the day's rating: 10 is theeasiest day, 0 the most challeng-ing. Aries (March 21-April 19) —Today is a 7 — You see the glassincreasingly half full today. Noticethe small things: laughter, goodsmells in the kitchen, taking a sun-set walk with a friend. Taurus (April 20-May 20) —Today is a 5 — Inject more energyinto your projects, and it pays off.You find that you have the power.Take someone special out later tocelebrate. Gemini (May 21-June 21) —Today is a 6 — Get engaged insomething you care about. Ask forsomeone's help with what's need-

ed. There may be challenges athome. Daydream about exoticplaces. Cancer (June 22-July 22) —Today is an 8 — Success! Goshopping for new tools. You maynot find the words to express yourfeelings. You can be silent andjust play. Talk about it later. Leo (July 23-Aug. 22) — Todayis a 7 — Use your will power. Getwhat you've been wanting allalong. Things begin to cometogether. Optimism and a positiveattitude are what it takes to makeit happen. Virgo (Aug. 23-Sept. 22) —Today is a 6 — Ask probing ques-tions. Use newfound wealth to fixup your home. Keep it simple: It'seasier to organize. Study what youwant and go for it. Libra (Sept. 23-Oct. 22) —Today is a 6 — Pay attention todiscover new ideas that providethe regeneration you were after.You can solve today's challengesthrough clear communication.Scorpio (Oct. 23-Nov. 21) —Today is a 7 — Trading is good

today. Listen to elders, and createimaginative partnerships. Give andtake, for easy compromise. Gooutdoors later, and enjoy nature.Sagittarius (Nov. 22-Dec. 21)— Today is a 5 — Speak freely tofriends you trust, one at a time.Listen for their concerns. Thisallows for growth and illuminatesblind spots. You'll be glad. Capricorn (Dec. 22-Jan. 19) —Today is a 7 — Pay back debts,and work as a team. A greatleader is open to contribution, andallows others to step into leader-ship. It's not about getting credit.Aquarius (Jan. 20-Feb. 18) —Today is an 8 — Traveling withfriends works today. Ask for whatyou've been promised. You havefabulous ideas, and the teamcheers you on. Enjoy every minute.Pisces (Feb. 19-March 20) —Today is a 7 — It's okay to drawon some of your reserves. It's alsoa good time to create new income.Others are impressed by yourentrepreneurial courage. It works.

Stay toasty while tweetingHaving numb and frigid fingers never

seems to stop people from texting on theirBlackBerrys or tapping the screens of theiriPhones.

But as the cold weather lingers, youmight take a look at an accessory that doesdouble duty by keeping your hands warmwhile allowing you to text, type, take photoswith a digital camera or film with your Flipcamera.

Fingerless gloves are nothing new. Theyhave come back on the hands of TaylorMomsen, Rihanna and tons of teens andtwentysomethings for whom texting, tweet-ing and typing is a full-time job no matterwhat the climate.

And though fingerless gloves have al-ways been easy to find, it seems a growingnumber of companies are making new stylesto suit the rapidly growing tech-savvy cul-ture.

A brand called Twitten is promoting mit-tens that promise to never let the bite of win-ter hit your skin, whether you’re surfing thenet on your iPad or holding hands with aloved one.

Stripes and bold colors are big trendsamong the current crop of fingerless gloves,a strong contrast for those of us who tend tostick to black, gray and denim.

Producing credit on 'The Fighter' denied

Producer Ryan Kavanaugh has lost hisfinal appeal for producing credit on “TheFighter,” denying one of Hollywood'sbiggest financiers a shot at his first Oscar.Kavanaugh, chief executive of movie pro-duction company Relativity Media, present-ed his case to the Academy of Motion Pic-ture Arts and Sciences on Tuesday and wasturned down, according to people familiarwith the situation. The denial came despiteletters of support from director David O.Russell and other producers involved in thefilm. The move comes days before academyvoters are required to turn in their nomina-tion ballots for this year's Academy Awards,set for Feb. 27.

What would Mr. Belding say? Police were called last week to Mullets

Sports Bar & Restaurant in Homer Glen, Ill.,to deal with an angry customer who alleged-ly shattered a framed photo of A.C. Slater, afictional, mullet-wearing jock played byMario Lopez in the 1990s television series“Saved by the Bell.”

“I just don't like Slater,” the man report-edly told the owner after allegedly yankingthe photo from its place of pride above a uri-nal and smashing it on the floor.

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ing additional features and larger e-mail mail-boxes for several years, Tabb said.

With the migration, students will no longerhave to change their e-mail passwords, Tabbsaid.

“UKIT has researched and found movingto the cloud satisfies these student requestswhile also saving the university money,” Tabbsaid. She also said that cloud e-mail is com-mon in higher education.

Faculty and staff will not make the changeand will keep their Exchange account, the UKwebsite with frequently asked questions sec-tion about the new system said. Students in themedical and health related colleges also willnot make the switch “due to health informa-tion privacy regulation.”

Tabb said that UK expects to save$160,000 by switching to the cloud. The sav-ings come from the reduction in the network-ing capacity and data storage needed.

E-mail problems will now be directed atthe vendor rather than UKIT Customer Serv-

ice, Tabb said. She said this will allow theservice desk to focus on other issues.

Economics freshman Katie Lucas said sheknows Google Gmail has a larger database,however does not think it is necessary to switch.

Lucas said she does not like the change tothe “cloud-based” service because of the timeit takes to set up the e-mail account.

“It took me a while to get used to this e-mail and set it up on my computer, and havingto do it all over again is just time consuming,”Lucas said. “I think it will be a difficult processfor everyone to figure out what is going on.”

UKIT met with various focus groups lastsemester to discuss the change to the cloud,Tabb said.

“The transition to the cloud was positivelyreceived and recommended,” Tabb said.

Nursing senior Natalie Lokits said shewishes the medical colleges were able to makethe switch as well because of the extra storagethat Google Gmail or a Microsoft Live Ac-count will provide.

Though Lokits said the process might belong, she said, “if it’s going to cost less, then Ithink that is the better option because we needto be more efficient with our money so that tu-ition doesn’t rise.”

E-MAILContinued from page 1

stayed through next season. Whileaccomplishing nearly everything hecould with the Cats, he showcasedthe majority if not the extent of hisfootball skills, at least the ones hepossesses right now.

But Cobb may not necessarilyrun away with the reputation of beingthe most valuable player to leave thisseason if junior linebacker DannyTrevathan decides to do the same.Neither Trevathan nor junior safetyWinston Guy, a duo combining for195.5 tackles in 2010, have declaredwhether or not they will be returningnext season for their final year.

In fact, Trevathan, who tallieddouble digit tackles in nearly everygame this season, may have had aneven bigger impact on the defensethan Cobb had on the offensive sideof the ball. His 114.5 take downs,including 16 tackles for loss,accounted for an astonishing 20 per-cent of UK’s total tackles this season.

Nonetheless, it is Cobb’s versatili-ty that made him so valuable. His

ability to spread the defense with therun, or “WildCobb,” as it so cleverlycame to be known, just capped off thethreat he provided through the air,both passing and receiving. His explo-siveness from wherever he lined upon the field undoubtedly put someamount of fear into the minds of thedefensive backs he matched up with.

However, Even Cobb is uncertainof how his talents will be used in thepros but he compared himself to thelikes of Wes Welker in that he couldfill the slot as well as return somekicks or punts.

Rebounding from the loss of keyrole players in Cobb, running backDerrick Locke and quarterback MikeHartline (potentially along with Tre-vathan and Guy) will be the defini-tion of UK’s upcoming season(s).

Said UK basketball head coachJohn Calipari, someone who knows afew things about replacing star play-ers, on Cobb’s decision: “You saythere is misery but now there isopportunity. Who are the next guys?… We need other guys to step up.”

Chandler is a journalism sopho-more. E-mailchoward@kykernel.com or followhim on Twitter @KernelHoward.

SCOREFriday, January 14, 2010 Page 3

UK head coach JokerPhillips said Cobb’s workethic will set him apart as apro.

After returning home fol-lowing UK’s bowl loss, Cobbdiscussed his options with hisfamily. He then went to hischurch and prayed, whichhelped him reach his deci-sion.

“The hardest thing I hadto do was keep my emotions

out of it,” Cobb said.Cobb finishes his career

as one of the most decoratedplayers in UK football histo-ry. He set the single-seasonSoutheastern Conferencerecord for all-purpose yardsthis year with 2,396 yards,and closes his career with 42combined touchdowns pass-ing, rushing, receiving and re-turning. He’s also been one ofthe strongest leaders in theprogram since he arrived in2008.

“He’s been an incredibleambassador in every way,”UK athletics director Mitch

Barnhart said. “He’s a guyyou want in your lockerroom, a guy you want walk-ing across campus and theway he carried himself forthree years has been truly re-markable.”

Phillips said the hardestpart for Cobb was leaving histeammates.

“That’s what RandallCobb is about,” Phillips said.“He’s more passionate abouthis teammates because hedoesn’t want to let those guysdown.”

Cobb is one of three UKjuniors to enter his name into

the NFL draft to be evaluated.The deadline for underclass-men to remove their namefrom the draft is Jan. 15, thisSaturday. Neither junior line-backer Danny Trevathan orjunior safety Winston Guyhas announced their inten-tions about the draft. Phillipssaid Thursday that Trevathan,a native of Florida, has beenunable to return to campusbecause of bad weather. He’sexpected to speak to thecoaches about his decisionsoon.

The Cats will also losestarting wide receiver Chris

Matthews, a senior, this off-season. Returning will be jun-ior wide receiver La’RodKing, who broke out this yearwith 478 yards and fivetouchdowns.Junior Gene Mc-Caskill missed this seasonwith a knee injury, but will beexpected to push for a start-ing spot as well. Senior MattRoark, known mostly for hisspecial teams play, and soph-omore Brian Adams, whoalso plays baseball, will alsobe expected to contribute.

Missing out on his finalyear of eligibility to head tothe NFL doesn’t mean Cobb

is leaving UK for good. Hesaid he would likely makeKentucky his home once hisplaying career ends, and he’sstill planning on returning tofinish his degree. As he tooktime to address the fans, hechoked up once again.

“I love you all,” he said.“Thank you for everything. Ihope that in some way, shapeor form, I was able to influ-ence or inspire you. For allthe kids out there, I hope thatyou keep your dreams andthat you always, always keeppushing after them and don’tlet anyone stop you.”

COBBContinued from page 1

HOWARDContinued from page 1

There’s the six, and thenthere’s the rest.

UK’s top six players inthe rotation are established intheir roles and expectations.The dropoff to the rest is stillpronounced, despite the factthat UK has been searchingfor a seventh man to consis-tently step up.

“Right now, there’s justthat drop,” UK head coachJohn Calipari said. “We haveto close the gap between thetop six and the three otherguys.”

The disparity was in fulldisplay against Auburn. Ter-rence Jones came off thebench in spectacular fashion,scoring 35 points in UK’svictory. (Calipari said Jonescould “possibly” begin thegame against LSU on thebench because he liked UK’senergy to start the game.) Butthe rest of the bench turned inanother uninspiring perform-ance. Jon Hood, Eloy Vargasand Stacey Poole combinedfor zero points in 19 minutesof play.

Calipari has been person-ally working them out beforepractice. But it’s been oneweek of trying to break years-old habits.

“It’s not working rightnow,” Calipari said. “But it’searly. … They all have somehabits you have to create, andothers you have to eliminate.That’s what we’re doing rightnow.”

The workouts are a mix-ture of defining their games

and conditioning.“One of them, I won’t tell

you which one, after 15 min-utes threw up,” Calipari said.“So that’s where they areright now. They’re far be-hind.”

The workouts may betough, but not any tougherthan conference and postsea-son games will be.

“If you can’t take me,how are you going to go on ahigh-level game that’s on na-tional television and make atough play?” Calipari asked.

While UK has an estab-lished sixth man – usuallyDoron Lamb, although Jonesproved quite capable as asubstitute against Auburn –Calipari is looking for the restof the bench to make an im-pact. While the question ofhow effective a short benchcan be has persisted all yearlong, Calipari is adamant inhis belief that the others willimprove.

“My whole mindset is

Stacey and Jon Hood andEloy are going to help us be-fore this season’s over,” Cali-pari said.

UK fans may recognizethe need for a bench player toemerge as a consistent pres-ence. When Vargas grabbed arebound, the crowd audibly

reacted. Calipari noted theweirdness of that happening –his player grabs one reboundand the crowd applauds. Buthe liked it.

“That's our crowd tryingto help coach this kid,” Cali-pari said. “That's our crowdknowing, Eloy, you got to getballs. Those were our 25,000coaches that sit up in thestands behind me.”

Creating a post presence

UK is still developing aconsistently effective postgame. Josh Harrellson hasproven capable at times, ashas Terrence Jones, and evenDarius Miller has shown hecan score in the paint. Butthe ability to create offensewhen it’s needed is some-thing UK is still searchingfor.

“If you don’t have postpresence, your teams are afraud,” Calipari said. “If youcan’t throw it to the post andmake someone double teamyou, or score the ball.”

Calipari mentioned theGeorgia game as an exampleof the lack of post presencehurting the team. Jones wascontent to shoot threes, andMiller went 2-for-11, despitegetting multiple looks underthe basket.

The lack of productionmade UK reliant on perimeterplay.

“Then you’re relying onall jump shots and drives,”Calipari said. “That’s whywe’re trying to create somepost presence or ways toscore inside.”

Jones especially has beenurged to take up residencedown low. After theLouisville game, Calipari said

he was displeased with Jonesposting up so far away fromthe basket. After his 35-pointoutburst against Auburn,Calipari wanted him to tonedown the three-pointers (heshot 4-for-5).

“Shoot them when I’mopen but don’t settle,” Jonessaid on how his coaches tellim to play. “If I can drive,

drive. They want me to be apost presence, so post morethan shoot.”

UK plays LSU Saturday,a game Calipari said UKwould have lost last year ifthey didn’t have DeMarcusCousins and Patrick Pattersonthriving inside.

“Neither are here thisyear,” Calipari said.

Calipari to discuss im-age of black athlete

Head coach John Calipariwill participate in a discus-sion on the current image ofthe black athlete on ESPN,airing Friday from 6-8 p.m.

‘Content of Character,’held in town hall format, ispart of ESPN’s tribute toMartin Luther King Jr.

By Aaron Smithasmith@kykernel.com

Calipari believes inUK bench players

PHOTO BY BRITNEY MCINTOSH | STAFF(from left) Jon Hood, Stacey Poole, and Jarrod Polson celebrate from the bench on UK’s win overthe Penn Quakers on Jan. 3, 2011.

Jones may start on bench againstLSU, but others must improve

PHOTO BYMIKE WEAVER |

STAFFUK wide receiverRandall Cobbwalks onto thefield during thefirst half of UK’sgame againstTennessee atNeyland Stadiumin Knoxville,Tenn., on Nov. 27,2010.

Next gameWhat: UK (13-3, 1-1 SEC) vs. LSU (10-7, 2-0 SEC)When: Saturday at 4 p.m.Where: Rupp ArenaTelevision: SEC Network

PAGE 4 | Friday, January 14, 2011

The Starbucks locationshave been accepting gift cardssince the summer of 2010,Henry said.

Animal science freshmanStephanie Siegwald said shehas been able to use gift cards

at different Starbucks aroundcampus.

Business managementsophomore Michael Vaughnsaid he dislikes not being ableto use the gift card he re-ceived for Christmas forChick-fil-A.

“It's frustrating because, ifI want to use it, I have totravel to the nearest one 15minutes away,” Vaughn said.

“I would like to be able to useit while I'm on campus.”

However, there are noplans to accept any other na-tional franchise gift cards atthis time, Henry said.

“It is Dining Services'goal to remain fresh and rele-vant to students, faculty andstaff,” Henry said. “One as-pect of this goal is accom-plished by bringing in nation-

al franchises that are appeal-ing to the campus community[that] will remain relevantinto the future and have theinfrastructure to supportthem.

“A national franchise is agreat way Dining Servicescan offer an exceptional din-ing experience that the cam-pus community is familiarwith.”

CARDSContinued from page 1

news

Many in Lexington willcome to-gether Mon-day to cele-brate the lieof MartinLuther KingJr.

UK isw o r k i n gwith theLexington-

Fayette Urban County Gov-ernment and other supportersto put on a large-scale publicprogram remembering Kingand his mission.

Chester Grundy, directorof the Martin Luther King Jr.Cultural Center and co-chair-person of the MLK HolidayPlanning Committee, saysthis is a one-of-a-kind event.

“This King Holiday Cele-bration here is really, reallyunique,” Grundy said. “I’msaying this is rather reallyunique even on a nationalscale.”

Grundy said UK has beenhaving a commemorative

program about King since afew years after his assassina-tion, and it is slowly growingbigger with the times andmore support.

“The celebration heregoes back 39 years. We start-ed celebrating it just a fewyears after Dr. King’s assassi-nation, which was in 1968,”Grundy said. “In the early1970s we established thisprogram and it began as asmall real modest candlelightvigil on campus.”

With times and peoplechanging and moving fartheraway from having lived inKing’s time, changes with theevent came to help connectwith the new generations andlarge crowds of close to 4,000people at times.

“Over the course of thefirst ten years, it evolved into apartnership between the city ofLexington and the Universityof Kentucky,” Grundy said.“The support grew and we arenow a city-wide celebration. Itdraws people from around theregion and beyond.”

Grundy said Monday has

two main events, taking placein the morning to celebrate.

“There are always thetwo components to it,”Grundy said. “There’s themarch, that takes place at 10o’clock, then there’s what wecall the Commemorative Pro-gram that follows that at 11.”

The March starts at Her-itage Hall and makes a circlearound Vine Street, then goesback to Heritage Hall, Grundysaid. It takes about 20 minutes.

Nancy Hall, a social worksophomore and member ofDelta Sigma Theta Sorority,Inc., said her sorority willparticipate in the walk. Shesaid the event is a good wayto reconnect with the times of

King’s mission.“It just lets you remember

and reflect on all the differentthings and the progress thatwe’ve made from then tonow,” Hall said. “It’s a hum-bling experience for my soror-ity, and it just takes us to aplace where we can be thank-ful and that we can carry thetorch on and not let it die—not let outside experiences in-fluence us to not forget it.”

The program has hadmany big-name people cometo be the key speaker at theprogram, but this year theyare changing things some tokeep up with the changinggenerations. Instead of havinga speaker, Daniel Beaty willbe performing his ObieAward winning one-man playtitled “EMERGENCY.”

“It’s an effort to keep itinteresting, new,” Grundysaid. “One thing that con-vinced me [to have Beatyperform] was we presentedDaniel here at UK last Febru-ary as part of African Ameri-can History Month Program,and I was so impressed that I

just wanted to put him beforea larger audience.”

Grundy explained howBeaty’s life was timely to themission of King and explainedhow Beaty became who hewas through difficulties, wheneven though you initially maynot think you can.

“When you’re able to re-

ally connect to a grander vi-sion of yourself, then you’reable to do things that perhapsyou yourself weren’t sure youcould do,” Grundy said.

For more informationabout the events, speakers,and other Martin Luther KingJr. Day events visitwww.uky.edu/mlk.

By Drew Teaguenews@kykernel.com

Lexington event carries on King’s legacy

Beaty

“We can carry thetorch on and not

let it die.”NANCY HALL

Social Work sophomore

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Real EstateFor Sale

605 Rhodora Ridge, www.gotrapp.com, 3BR/2.5BA,finished basement. Treed backyard. $155,000. Firsttime homeowner financing available $1,029/month.Carrie 859-983-2700

Duplex for Sale: For information and to view visit:http://www.homesbyowner.com/51391, $145,000 w/orealtor fees! Call 859-699-1177 or email: lexing-toneast200@aol.com

938 Lane Allen Road, EXCELLENT investment forrental income, 5 to 7 bedrooms, 3 full baths,inground swimming pool, off street parking for up to6 vehicles, quality built home, well maintained, allelectric updated. Convenient to hospitals, UK, shop-ping $179,500. Call or Text Pepper Woolwine, TurfTown Properties, 859-327-1896 Equal HousingOpportunity

For Rent1 Bedroom

Large Efficiency Apartment, $440 /month + Electric,Perfect location for those attending UK, 1/2 blockfrom Main Campus 1 block from Main Library,Grocery, Laundry within walking distance,Unfurnished Call 859-270-6860 Anytime

Living Room/Bedroom Combination. Stove, refriger-ator furnished. 1 person. $550/month, all utilitiespaid. 269-2557

1BR Waller Ave. Hardwood and tile floors. Freeinternet and cable TV. Available January 1st.$465/mo. 859-494-8075, bluegrassrentals@gmail.com

1BR Center Court, all appliances, $985/mo. plus utili-ties, Great view, great location, covered parking!859-221-0056

541 Columbia Avenue: 1BR House for Rent.$395/month + utilities. Free parking behind house.W/D included. Perfect for UK students. Call 937-838-3399.

For Rent/Sublease: 1BR/1BA, shared with one maleroommate. Tanning, Fitness, Parking Included.$499/month + split utilities. THE LEX on S. Broadway.Email richard.rogers@uky.edu.

1BR/1BA on Rose Street. $375/month, plus utilities.Call 859-948-5000

1BR Luxury Apartment, across from B&E Building.Utilities paid. Available January 1st. $595/mo. Call859-621-3128

588 West Short: Spacious 1BD Apartment, FormalEntry. Living Room & Dining Room, plus Courtyard &W/D. $685/month. 494-5058 or 967-6516

$534 Room for Rent in 3 bedroom apt. Near Campus,Private Living. Call 859-226-5600

2 Bedroom

2BR/1BA, 187 Sioux. Central air, all appliances. 1garage space. Available now. 859-338-8351

For Rent: Exceptional 2BR/1BA, 1300 sq ft; LivingRm; Dining Rm, 201 Preston Ave., Jan 1, No pets,$895 plus utilities. 333-5147

2BR/1BA on Rose Street. Very spacious.$595/month, plus utilities. Call 859-948-5000

Unfurnished Woodland Apartment, 2BR/1BA,$595/month. 552-4147

2BR/1.5BA, W/D Hookup, Clubhouse with pool. Allnew windows, Sutherland Drive, 2-story. $600/mo.576-8844

2BR Apartment, Rose Street, $595/mo + utilities, 859-948-5000

3 Bedroom

3BR/2BA House, 419 Springhill, near UK, basement,off-street parking, very clean, $975/month, refer-ences & deposit, pet standards.debmurr@hotmail.com

3BR/1BA Houses. Walk to campus. 3 to choosefrom. State, Waller, University area. Nice! Leasebegins 8/01/11. 859-539-5502

3BR/1BA, Recently remodeled. $1,200/month. 480 S.Ashland Ave. 859-333-1786

3BR/1.5BA House. Newly remodeled with 2-cargarage. Walking distance to campus onNicholasville Road. Short-term lease available.$995/month + utilities. 255-0922

Deluxe 3BR/2BA, 250 Lexington Ave. Short walk tocampus. All electric. No Pets! $1,050/mo. + utilities.277-4680 or (cell) 619-2468

3 Bedroom apartment for rent, 1 mile from campus,$1,050/month includes all utilities. Consists of all of2nd floor of a large renovated older house inKenwick area, 321-C Given Avenue, central air, off-street parking, large deck, available January 1st orFebruary 1st, 2011. 6-month or 1-year lease-1stmonth's rent paid with lease - $900 deposit,bo3722@aol.com or 859-351-1593

3BR/1.5 BA Charming House. Walking distance tocampus, on Nicholasville Road. Newly remodeled,with 2-car garage and basement. $999/month plusutilities. 255-0922

3BR/2BA Condo. First level, walking distance tocampus, restaurants. Resident/visitor parking. $400per room including utilities, 940-206-0135

Campus Downs, 3BR/2BA, W/D, Very Clean, perfectfor UK students. $900/month + utilities Call (859)257-2356 or 224-7050.

House for Rent: Catskill Court, (15 min. from cam-pus). 3BR/1BA, completely renovated. Fenced. Nosmoking, no pets. $725/mo. 859-489-1593

Beautiful Tates Creek Duplex, 3BR/2BA, Garage, Allelectric, $895/mo. 263-3740

3BR Apartment off University, $700/mo + gas & elec-tric, 859-948-5000

4 Bedroom

4BR/2BA HOUSES! By Campus! Huge rooms.

Awesome yards/decks. Parking. All Appliances. Allelectric. Won’t last. $300/mo. 859-333-1318.

4BD/2BA Houses. Walk to campus. Several tochoose from. State, Waller, University area. Leasebegins 8/01/11. Very nice! 859-539-5502.

AWESOME TATES CREAK area 4BR/2.5BA, 2-cargarage, huge deck, backs to trees, $999/mo. 859-264-8181

NEW and Nearly NEW 4BR HOMES – Only a fewleft, very nice. Close to campus. View at lexington-homeconsultants.com. Showing daily. Call or textJames McKee, Builder/Broker 859-221-7082

5 Bedroom

5BR/3BA NEW HOUSE! By Campus! Huge rooms.Awesome yards/decks. Parking. All Appliances. Allelectric. Won’t last. $350/mo. 859-333-1318

5BR/2&3BA Houses. Walk to campus. Several tochoose from. State, Waller, University area.Porches, W/D included. D/W, Parking. Very nice!Lease 8/01/11.Sign now for best available! 859-539-5502.

5BR House off Alumni, Large fenced yard, W/D. Call502-494-4598

6 Bedroom

6BR/3BA NEW HOME! By Campus! Huge rooms.Awesome yards/decks. Parking. All Appliances. Allelectric. Won’t last. $350/mo. 859-333-1318.

1-9 Bedroom Listings

1-6 bedroom houses and apartments for rent, easywalk to campus www.wildcatproperties.com 859-255-4188

1, 2, & 3 Bedroom Apartments, Wildcat Textbooksblock, across from B & E Building. Showing now forfall semester. 859-621-3128

4-6BR Rentals Near Campus, W/D included,www.myuk4rent.com. Call Kevin @ 859-619-3232

Houses for rent. All sizes. Walk to campus. Porches,parking, W/D, D/W. Very nice! Waller, State,University area. Choose early for best selection.Lease begins 8/01/11. 859-539-5502

Now Pre-Leasing for Fall Semester, 1-5BR Houses,www.waynemichaelproperties.com or 859-513-1206

1–6BR Houses/ Apartments available in August(some in May). Very nice. W/D. Dennis 859-983-0726.www.sillsbrothers.com

$750 Houses, University & State, extra parking, nice-ly updated, large, common rooms, rare deals. (484)326-1954

7BR/3BA Duplex, $325/ea Walk to campus, 2kitchens, 2 W/D. Can split to 3BR & 4BR.Patriotrentalsllc.com. 433-0996

Available - studios w/flex space. Charming apart-ments within walking distance to UK campus. CallBrenda at (859) 327-1696 for more information aboutour community and move-in specials.

4 or 3BR/2BA Renovated Home by campus, 1105Crescent, All electric, all appliances. Spring Lease,$300 per person. 859-229-4991

Need person to Sub-Lease Apartment at 524Angliana. $499/mo. Sub-lease before 1st of monthand get ½ off that month’s rent. 270-604-1405

257 E. Lowry. 2-4BR/1BA. $725/mo. No pets. 533-1261

RENT REDUCED - 2, 3, or 6 Bedroom Apts Available.Central Heating and Air. Off Street Parking. Walk toUK. 859.338.7005.

2,3&4BR Townhomes, close to shopping, school &library. Would provide all lawn care. Floor plans areavailable on website, www.bgfinehomes.com. CallMarion at 621-7894

9BR House, 3BA, off Rose St. 5800 sq ft, $1600/mo +utilities, 859-948-5000

Office Space

Professional Office Space for Lease. Newly remod-eled. Euclid Avenue, 1,025 sq. ft., move-in ready.$1,500/month. Call 859-333-3393

Parking

Were you cold walking to class today?$300/Semester. Across from B & E Building. 859-621-3128

Parking Spaces Available, $295/Semester, 423Aylesford PL. Check out google maps to see amaz-ing Location, Call 859-270-6860 Anytime

HelpWanted

Leasing agent wanted for campus area properties,considerable afternoon availability required, sendresume to box5@hmwconsultants.com

Meter operator needed Monday, Wednesday, andFriday from 4:30p-7:30p $8/hour. Email resumes tojobs@bgmailing.com.

COMMON GROUNDS: Looking for baristas. Lookingfor energetic leaders who like to work hard andhave fun. Print off application at commonground-soflexington.com or email jimd@qx.net.

Dishwasher/kitchen helper needed for Fridays, 12:45P.M. to 2:30 P.M. and Saturdays, 11:00 A.M. to 2:30P.M. at smoke-free senior living community in ChevyChase. Police report and references required. CallTom Dickerson or Kelly Weber for details at 266-2581.

STUDENTPAYOUTS.COM. Paid survey takers need-ed in Lexington. 100% FREE to join. Click on surveys.

Baptist Church looking for Minister of Music. Paidposition. Please send resume’ to Great CrossingsBaptist Church, 1061 Stamping Ground Road,Georgetown, KY 40324

KY Class Notes now hiring note takers. Apply onlineat KYClassNotes.com

Part-time child care help wanted. Looking forresponsible individual(s) to work two daily shifts inour home, Monday thru Friday, 7:30am - 9am and3:45pm - 6:15pm. Must have own reliable trans-portation and excellent references. If interestedplease phone 859-263-3078

Part time, farm work, Jessamine County, install wirefence, cut grass & weeds, basic carpentry,repair/paint fence, tractor experience desirable.$8.00/hour. Motivated, reliable, disciplined individ-ual only accepted. Send resume to: email:fatss83@aol.com; fax: 859 223-4658

Part-time PM Kennel. Apply in person RichmondRoad Veterinary Clinic, 3270 Richmond Road, 859-263-5037

First Place Properties Needs Sales People to showapartments at UK starting now. Afternoons andsome weekends. Will work with class schedules.$8.50/hour plus commission. Apply atwww.myukapt.com

Receptionist needed. Light office duty. $9/hr. Part-time: Thursdays 3:00-7:00pm & Saturdays 9:00-5:00.Email resumes to: Lexington.omgr@championfacto-rydirect.com or call 859-277-9150

Administrative assistant for local CPA firm Monday,Wednesday and Fridays beginning in January 2011.Duties include assembly of tax returns, use of Word,Excel & billing system, receptionist, filing and deliv-eries. Please fax resume to 219-3339 attn: Lisa oremail to lisa@lisacastlecpa.com

In-home childcare needed South LexingtonMonday, Tuesday, Wednesday 12–4; Thursday,Friday 9-4. References requested.Swheeler120@gmail.com

Medical Helper in a Plasma Center - Part or FullTime. No Experience Needed. Flexible Schedulesbut must be able to work Weekends, until 10pmWeekdays and during the Holidays. 1840 OxfordCircle. Apply for Donor Support or ReceptionTechnician at www.cslplasma.com "Careers" and letchris.otto@cslplasma.com know you applied.

Part-time PM Kennel. Apply in person RichmondRoad Veterinary Clinic, 3270 Richmond Road, 859-263-5037

SITTER NEEDED for 2 elementary girls in home nearcampus. Education major preferred. 3-6pm MTWF.Lora.brown@insightbb.com with references please.

Ramsey’s Diner now hiring servers. Apply at anyand all locations M-F between 2:00-5:00pm.

TONY ROMA’S now hiring servers and hosts. Applyin person Monday through Thursday between 2-4.161 Lexington Green Circle. 859-272-7526.

Help Needed: Specialty Food & Kitchenware Shop.Position A: Person with sales and merchandisingskills for Kitchen & Giftware Department. Position B:Person for Deli and Specialty Food Counter. Pick upapplications at counter. The Mouse Trapp, 3323Tates Creek Road, Lansdowne Shoppes, 269-2958

Work/Study & Earn at the same time. If you have aclass schedule that permits & reliable transporta-tion, you could work for Lifeline escorting our elder-ly clients to dr. visits, shopping, etc. CALL: LifelineHomecare, Inc. 859-273-2708 or email:lhbadd@qx.net.

Opening for Wait-Staff, Yesterday’s Billiards Room,Convention Center. Apply in person.

"Monkey Joe's”, Lexington's premier children'sindoor entertainment center, is seeking FUN HIGH-ENERGY employees. Apply in person at 1850 BryantRd. Suite 120. Emailkelly.vanmetre@monkeyjoes.com or call 264-0405for more info.

BARTENDING! UP TO $250 a day. No exp.Necessary. Training provided. 800-965-6520 x-132

ProfessionalServices

HONDA SERVICE AND REPAIR, ALPINE IMPORTS,SINCE 1980, NEXT TO WOODHILL MOVIES 10,CHECK US OUT AT CARTALK.COM UNDER FIND AGREAT MECHANIC 269-4411

PersonalsNew Year’s Resolution 2011! Wanna Quit Tobacco?University Health Service has an Appointment forthat. iThink…iQuit…iConquer is the program forYOU. FREE QUIT KITS, NICOTINE REPLACEMENTPATCHES AND GUM available! Email us for moreinfo at Fadyia.Lowe@uky.edu

Want to Jump out of an Airplane? Go Sky Diving forfun. www.jumpingforfunskydiving.com, 502-648-3464

Wanted

Researchers are recruiting social drinkers with orwithout ADHD for studies concerning the effects ofalcohol. Looking for Male and Female participantsbetween 21-35 years of age. All participants arecompensated for their time. Please call 257-5794.

RoommatesWanted

Roommate Needed. Extremely nice. All utilities,Cable TV & Highspeed Internet included. Dennis @859-083-0726. www.sillsbrothers.com

Female Roommate wanted, 5BR House close tocampus January-May. $330+utilities. Contact 937-608-0278

Female Roommate Wanted: Female Student a Must.1BR for sub-lease, near UK. $375/month + utilities.Available immediately. 859-588-5757

Female Roommate Wanted, 5BR House on campus.January-July. $375/month + utilities. Contact 859-250-7071

Lost &Found

FOUND- TI-84 plus calculator in room CB 207.Contact the Math department, 257-6802, to claim.

TravelBAHAMAS SPRING BREAK: $189 – 5 days or $239 –7 days. All prices include round trip luxury cruisewith food, accommodations on the island at yourchoice of thirteen resorts. Appalachia Travel 1-800-867-5018, www.BahamaSun.com

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E-mail opinions@kykernel.com

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The Kernel is looking for a cartoonist to draw pieces for the opinions page on aregular basis. Those who have an interest in campus and local issues will be given

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E-mail opinions@kykernel.com

Light and dark, day and night, good and evil, yin and yang. Looking around, it’s soeasy to see the world in black and white.

Opposites that surround us are often the first things we notice. We like this idea; wetake comfort in knowing that there are two different sides to the coin.

We cheer for the hero on the silver screen, even though we know thathe will always be victorious in vanquishing the villain. For everything inthis world, there seems to be an equal, opposing force.

Nothing seems to support this better than the recent film “BlackSwan.”

Directed by Darren Aronofsky, the acclaimed filmmaker of “Requiemfor a Dream,” “The Fountain” and “The Wrestler,” the film follows a per-fectionist prima ballerina Nina Sayers, portrayed by Natalie Portman, asshe prepares for the opportunity of a lifetime, performing in the ballet“Swan Lake.”

This role requires that she become both The Swan Queen, the pure andinnocent heroine, and The Black Swan, the dark, seductive, femme fatale.As she prepares for this challenge, she becomes obsessive to the point of

self-destruction, giving way for the dark side of her personality to emerge.As the end credits scrolled down the screen, I noticed that my body was slightly shak-

ing. I could feel my heart racing, as well as my thoughts. This was the rare occasion whena movie had gone to a place within me and seemed to visualize my dreams, as well as mynightmares.

Of course I was struck by the engaging plot, the cinematographic beauty and the exqui-site performance by the actors, but there was something deeper and more profound that leftmy stomach in knots. Even though I was not a psychotic ballerina, I could identify and re-late to Nina’s psychological struggles.

Many people in my generation — my peers, my classmates and my friends — sufferfrom the desire for perfection. We want to reach high levels of success, to get into a presti-gious medical or graduate school, to get that job with a high-paying salary or to achievegreatness. We see money, fame and prestige as the ticket into the gate of happiness.

To do this, we put pressure on ourselves to work towards perfection. While there isnothing wrong with realizing one’s goals and working hard, there are dangers that becomeroadblocks in achieving one’s dreams.

Stress, insomnia, substance addictions, eating disorders, depression and a variety ofother things become self-destructive. Even negative thinking can send the perfectionist intoa downward spiral on their way to the top.

I have been no stranger to the feeling of being my own worst enemy, the only personkeeping me from becoming the person I want to be.

It is so easy to second-guess one’s intentions and dreams, and to doubt one’s skills andabilities when the dream of succeeding is as real and tangible as the nightmare of failing.It is this fear of failure that is the Black Swan, creeping out of the shadows of the subcon-scious to bring down the dreams and aspirations of the White Swan.

Many of us have these two natures within us, fighting an internal battle while we goabout our daily lives. But perhaps there is another swan, the Gray Swan, who lives withinthe people who have found the balance to accept and understand both the light and thedark sides of themselves and uses this knowledge to achieve true happiness and peace withthemselves.

Sarah Nelle Murphy is an English sophomore. E-mail opinions@kykernel.com.

‘Black Swan’ viewers empathize with perfection obession

SARA NELLEMURPHYKernel

columnistMany people in my generation — my peers, my

classmates and my friends — suffer from the desire forperfection. We want to reach high levels of success, toget into a prestigious medical or graduate school, to get

that job with a high-paying salary or to achievegreatness.

FEATURES Martha GroppoFeatures Editor

Phone: 257-1915 mgroppo @kykernel.com

Friday, January 14, 2011 Page 6

The new year brings theprospect of new games, andthe prospect of change as

well.Whether thatchange isgood or badis up to theindividual.

It isn’tuncommonfor changeto happen inthe gamingindustry, buta lot of thatchange is

often met with skepticism oroutright aggression by the

core gaming community. Anew year gives us, thegamers, a chance to form afew resolutions around ourfavorite hobby in the newyear.

The definition of theterm gamer has changed.Everyone today, whetherthey play “Halo,” “Mario” oreven “FarmVille,” aregamers in some respect.Many core gamers treat thesenew “casual” players with in-dignity and blame them forthe rise of casual gaming. Ithink that we as gamers needto make a resolution to treatall gamers the same.

The more people who getinto gaming, the more gam-ing will evolve into an evenbetter form of entertainmentand art.

So next time you see afamily member or friend en-joying a Facebook game like“Farmville,” encourage it.Who knows, you might evenget them interested in thegames you’re interested in.

The landscape of gaminghas changed as well. It usedto be that the terms “free-ware” or “indie” meant infe-rior quality. Many wouldn’tsupport these small “indie”games because they lacked

the quality their big budgetcousins had. This trend be-gan to change with the re-lease of “Braid” and “Worldof Goo.” Indie gaming iscool now. However, somegamers refuse to supportthese “indie” games. I peti-tion that all gamers buy atleast one “indie” game thisyear to support innovative-ness. Most of the big ideas ingames today come from “in-die” games. With your dol-lars, they can move gaminginto bold new territories.

Gamers need to broadentheir horizons. If you likefirst-person shooters, that’sgreat. How about you try aplatformer or an Role PlayingGame? If you like RPGs,why don’t you try a point-

and-click adventure game?Gamers get so stuck in theirfavorite genres that they for-get how broad a term “gam-ing” is. It’s not categorized byjust a few handpicked genres.Be adventurous, experiencenew ways to play. Make aresolution to play at least onegame in a genre that youhave never tried before.

Lastly, gamers need to getout more. There are thosewho game and enjoy otherforms of entertainment, butthere are some who only havegaming. To them, I say thatthey need to get out of thehouse and enjoy life. Read abook, watch a movie, listen tosome music; there are multi-ple ways to expand your hori-zons beyond just gaming. You

might just enjoy it enough tomake it another hobby.

If we as gamers are go-ing to be taken seriously, wehave to know more than justgaming. If somebody whodoes not know anythingabout games finds that youare a fan of Stephen Kingnovels, there’s a connectionthere that you can use to getthem into playing a gamelike “Alan Wake.”

The new year gives us asgamers a chance to changeourselves and those aroundus. Make an effort in the newyear to give new meaning tothe term gamer. Show peoplethe love we have for ourhobby. That love can trans-late into new gamers andnew experiences for us all.

New Year’s Resolutions for gamers

ZACH

WALTONKernelcolumnist

Video game lovers are encouraged to embraceother gaming genres and communities

Sometimes the best ideascome to you during that lastsip of an ice-cold beer whileyou’re sitting on the couchwaiting for a cab to take youdowntown on a Friday night– just ask the guys at SplashMarketing.

“Friends often sit aroundbefore going out to the barsthinking ‘who has the bestspecials tonight?’ but no oneever knows,” Aaron Bonne,Splash Marketing co-owner,said. “So we thought,‘Wouldn’t it be great if wecould find this out with aquick text?’”

Splash Marketing, ayoung company that strives toconnect college students withlocal bars and businesses, iscurrently adding users and

businesses to its list. As thelist grows, the company’smobile marketing techniquewill continue to reach moreindividuals.

The plan is to encourageinterested students to text theword “splash” to the number“69302” to enroll their phonenumber in the marketing list.Once that text is processed,students will receive a thank-you message, followed bynightly specials, discountsand happenings as they sur-face.

After the initial enroll-ment, students can contactSplash for specials, but canalso be contacted by localbars and restaurants throughSplash. The service will becompletely free to students,paid for by local businessesand managed by Splash Mar-keting.

The three owners, all 21-year-old UK students, wantclients and participants toknow that Splash is “lead bycollege students and for col-lege students” and “based onintimate contacts,” Bonne said.

“We’re still a prettyyoung company, but we’re re-ally going to hit the groundrunning this semester andgrow our client list,” MichaelWard, another co-owner said.

According to ThurstonBooth, the third Splash co-

owner, only one other localcompany offers a service sim-ilar to this one. However, theproblem, Booth said, is thatcompany does not target col-lege students who are typical-ly highly interested in money-saving deals and discounts.

“We want to pick upsome of the slack where theyleft off,” Booth said.

The three owners havebeen marketing their compa-ny mainly through word ofmouth since its official startabout six months ago, butwill pass out their first flyersnext week.

Once Splash takes off inLexington, the plan is to takethe service to surroundingcities and college campuses.

“We want Splash to be asbig as we can handle,” Bonnesaid. “I want to take over theMidwest as soon as possible.”

By Hope Smithfeatures@kykernel.com

UK student company ‘SplashMarketing’ helps Lex nightlife

“We want Splashto be as big as we

can handle.”AARON BONNE

Splash Marketing Co-Owner

Whether you like him orhate him, Vince Vaughn hasproven time and again he cancarry a movie _ and lead itinto megahit territory. ("Wed-ding Crashers," anyone?)You can say the same thingfor director Ron Howard, al-beit on a more refined level.Howard is A-list all the way,from "Apollo 13" to "ABeautiful Mind," and hisprojects are almost alwayspenciled into lucrative holi-day- or summer-release slots,often with an eye on awardsseason.

Let's just say that in thefuture, "The Dilemma" isn'tgoing to be pushed up veryhigh on either man's resume.

As cumbersome anddrawn out as a slowly deflat-ing tire, this cinematic colli-sion between Vaughn's cele-brated funny-surly persona andHoward's earnest pedigree is a

bore _ and a serious miscalcu-lation. Vaughn gets wedgedinto a totally dominant, unlik-able role that keeps him onscreen far too long. AndHoward's direction comesacross as sort of nerdy main-stream wannabe, as if he'd liketo cash in on Vaughn's edgyappeal but is far too square toreally make it work.

Vaughn plays Ronny, afast-talking Chicago manwhose best friend and busi-ness partner, Nick (an amiableKevin James), is a talented cardesigner on the cusp of a bigbreakthrough. Both men arehappily partnered: Ronny to aself-possessed chef, Beth (Jen-nifer Connelly), for whom heis trying to work past his com-mitment phobia and ask her tomarry him; and Nick to thecheerful Geneva (Winona Ry-der, with some nice causticmoments), who has been mar-ried to him for years.

But it turns out Ryder'sGeneva is seeing another

man. When Ronny sees herkiss that man in public, he'swracked with angst: Shouldhe tell his best friend? Orspare him the trauma?

Such is the "dilemma" ofthe title, which doesn't turnout to be much of one - trueto form in this sloppily writ-ten tale. Other signs point tofurther script woes, includingan underdeveloped QueenLatifah character (she plays arandy car executive) and agoofball cuckolder in theform of Channing Tatum,whose odd demeanor seemsyet another stab at an unat-tained edgy comic charm.

At the lowest moment,Vaughn's character engages inthe inevitable awkward toastscene at a dinner party, andhis over-the-top ramblings,which extend for a long-march eternity, pretty muchsum all that is wrong with"The Dilemma": He's over-wrought, slightly mean andmostly unfunny.

By Donald MunroMCT

Dilemma of ‘The Dilemma’MCT