11 things you need to know about social media
DESCRIPTION
A presentation for a local NPO foundation.TRANSCRIPT
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11 Things You Need to Know About Social Media
A primer for newbies
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1. Social Media Is Not The Point.
Your mission IS!
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2. Social media will not fix your organization if it’s broken
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3. What you have to say matters, but what your constituants have
to say matters more
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4. Facebook and Twitter are not free
emails lists
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5. If you can’t see the target, hitting it will be a
matter of chance
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6. ROI = Yes
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7. Loyalty can’t be automated
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8. It’s always better when they say it
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9. Everything your mom said was right
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10. Shut the laptop and go outside
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11. Everyone is just as confused as you are
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Who is John Haydon?
Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA
Co-Founder of SocialBrite and 501 Mission Place
Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, NetworkForGood and more...
Author: Facebook Marketing for Dummies
Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project, Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts