11 th annual absap conference hosted by the mccombs school of business, the university of texas at...
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11th Annual ABSAP ConferenceHosted by the McCombs School of Business,
The University of Texas at AustinJuly 11-13, 2012 | Austin, TX
TWEET This, LIKE That, FOLLOW Us
Social Media Best Practices & Lessons Learned
July 12, 2012
#ABSAP
11th Annual ABSAP ConferenceHosted by the McCombs School of Business,
The University of Texas at AustinJuly 11-13, 2012 | Austin, TX
Best Practices & Lessons
SOCIAL MEDIA
Strategy
ROI Content
Usage
Manage
#ABSAP
11th Annual ABSAP ConferenceHosted by the McCombs School of Business,
The University of Texas at AustinJuly 11-13, 2012 | Austin, TX
Social Media Engagement
Tips for Generating more engagement Know your social media channel Be conversational Vary it up Be HUMAN Experiment and adapt Be realistic about levels of engagement
© David Wenger
#ABSAP
11th Annual ABSAP ConferenceHosted by the McCombs School of Business,
The University of Texas at AustinJuly 11-13, 2012 | Austin, TX
CONTENT IS KING
• New building• New addition• New donor
boards
• Reunions• Receptions• Talks• Live, Live, Live
• Awards, books• New dean• Top level
positions
• Top level positions
• Business moves• News mentions
Alumni News
Faculty/Staff
School Updates
Alumni Events
#ABSAP
11th Annual ABSAP ConferenceHosted by the McCombs School of Business,
The University of Texas at AustinJuly 11-13, 2012 | Austin, TX
GWSB Alumni Online
#ABSAP
Credit: Ben Simmons/GWSB
11th Annual ABSAP ConferenceHosted by the McCombs School of Business,
The University of Texas at AustinJuly 11-13, 2012 | Austin, TX
11th Annual ABSAP ConferenceHosted by the McCombs School of Business,
The University of Texas at AustinJuly 11-13, 2012 | Austin, TX
SOCIAL MEDIA “TOOLBOX”BEN SIMMONS• TweetDeck for Chrome
• Search bars for GW related hashtags, keywords
• Bit.ly• Hootsuite
• For scheduling and Facebook• Twittercounter.com
• For analytics
JOHN PINE• “Myself”
• From the media he consumes daily, he generates questions, feedback and thoughts that outline his personal connections within social media
DAVID WENGER• TweetDeck
• Columns: Me, Home, McCombs + School, Texas + University, Longhorn, UT and McCombs Associates List, McCombs Students/Alumni List, Close Colleagues, News Feed
• Buffer for Chrome• Bit.ly for Chrome• Evernote for Chrome• Spredfast
TRESHEA WADE• Hootsuite
• Social media management tool to monitor and analyze all Facebook, LinkedIn, Twitter accounts and hashtags
• Twitter Lists: B-school / Alumni• Comprised of all the business schools I
could find online• Google+ Circles: B-school / Alumni• Social Media Blogs• Bit.ly (Tepper Alum!)
11th Annual ABSAP ConferenceHosted by the McCombs School of Business,
The University of Texas at AustinJuly 11-13, 2012 | Austin, TX
Social Media Blogs Social Media Today AlumniFutures.com Developer blogs for LinkedIn,
Facebook, etc. MarketingProfs Social Fresh Simply Zesty ReadWriteWeb Mashable Hubspot
#ABSAP
11th Annual ABSAP ConferenceHosted by the McCombs School of Business,
The University of Texas at AustinJuly 11-13, 2012 | Austin, TX
Here’s how I…
11th Annual ABSAP ConferenceHosted by the McCombs School of Business,
The University of Texas at AustinJuly 11-13, 2012 | Austin, TX
Tepper Alumni Reunion App
Essential Elements of SM Success
1. Define your role relative to the brand2. Specifically and narrowly identify your
audience(s)3. Establish your strategic goals—what do you want
your audience to do?4. Realistically determine why they will care5. Refine your content strategy—identify the
sustainable elements of your story6. Budget the SM resources (time, personnel, tools)
that will be devoted on an on-going basis7. Establish your metrics for success
11th Annual ABSAP ConferenceHosted by the McCombs School of Business,
The University of Texas at AustinJuly 11-13, 2012 | Austin, TX
@bsimms
Benjamin Simmons
@thechubbyvegan
/in/johndpine
@davidwenger
About.me/davindwenger
@linkedinjohn
/in/msuaajohn
@tresheawade
/in/tresheawade