11 red flags to watch out for when working with an agency
TRANSCRIPT
Kayla Kurtz– Senior Digital Advisor at Hanapin Marketing– PPC Hero Blogger– Hero Conf Emcee– @one800kayla
Danny Friscia– Digital Advisor at Hanapin Marketing– PPC Hero Blogger– Hero Conf Emcee– @dannyfrisciaPPC
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• No account access
• Optimizations completed in a proprietary or ‘black-box’ platform
• Bad news or performance goes unreported or gets glossed over in conversations
• No way to track project or task progress
Conversation should revolve more around
Cost Per (insert client’s bottom
line industry metric here)
rather than Cost Per Lead & Conversion
Volume.
If you see more than a couple of these red flags with your current agency
– it might be time to reevaluate.
Providing your team with agency resources and though-leadership for less than one
full-time expert.
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