11 obvious a/b tests you should do today
Post on 19-Oct-2014
1.170 views
DESCRIPTION
45 minute webinar featuring Neil Patel A/B testing should be a major part of your growth strategy. But what should you test? And how do you test it? In this webinar, Neil Patel will share his most efficient A/B tests that increase conversions and lower costs. In this webinar we will show you: -How running A/B tests on colors can reduce your cost per acquisition (CPA) -How testing the right element in an explainer video can crush it -Examples of simple A/B tests that can help you get more revenue out of your existing trafficTRANSCRIPT
![Page 1: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/1.jpg)
11 OBVIOUS A/B TESTS YOU SHOULD TRY
Neil Patel!KISSmetrics
![Page 2: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/2.jpg)
@neilpatel #KISSmetrics!
![Page 3: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/3.jpg)
DOING BUSINESS ON THE WEB FOR!
11 YEARS
RUN AT LEAST 4 NEW A/B TESTS A MONTH
![Page 4: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/4.jpg)
TEST #1!ADD THE WORD FREE IN YOUR ADS
![Page 5: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/5.jpg)
RESULTS!
CPA DECREASED FROM $60 TO $43
![Page 6: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/6.jpg)
TEST #2!CREATE AN EXPLAINER VIDEO
![Page 7: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/7.jpg)
RESULTS!
INCREASED CONVERSIONS BY 64%
![Page 8: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/8.jpg)
TEST #3!HAVE YOUR SIGNUP BUTTON SCROLL
![Page 9: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/9.jpg)
RESULTS!
INCREASED CONVERSIONS BY 138%
![Page 10: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/10.jpg)
TEST #4!REMOVE FORM FIELDS
![Page 11: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/11.jpg)
RESULTS!
INCREASED CONVERSIONS BY 26%
![Page 12: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/12.jpg)
TEST #5!TWO STEP CHECKOUT PROCESS
![Page 13: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/13.jpg)
RESULTS!
INCREASED CONVERSIONS BY 10%
![Page 14: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/14.jpg)
TEST #6!SHOW OFF YOUR LIVE PRODUCT
![Page 15: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/15.jpg)
RESULTS!
INCREASED CONVERSIONS BY 38%
![Page 16: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/16.jpg)
TEST #7!FREE TRIAL VS MONEY BACK GUARANTEE
![Page 17: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/17.jpg)
RESULTS!
INCREASED CONVERSIONS BY 116%
![Page 18: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/18.jpg)
TEST #8!TRIAL LENGTH
![Page 19: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/19.jpg)
RESULTS!
INCREASED CONVERSIONS BY 102%
![Page 20: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/20.jpg)
TEST #9!TIME BASED BONUSES
![Page 21: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/21.jpg)
RESULTS!
INCREASED CONVERSIONS BY 11%
![Page 22: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/22.jpg)
TEST #10!ADDING DOLLAR VALUES TO FREE OFFERS
![Page 23: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/23.jpg)
RESULTS!
INCREASED CONVERSIONS BY 22%
![Page 24: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/24.jpg)
TEST #11!BUTTON COLORS
![Page 25: 11 Obvious A/B Tests You Should Do Today](https://reader033.vdocuments.site/reader033/viewer/2022052819/544499cdafaf9f9c098b48eb/html5/thumbnails/25.jpg)
RESULTS!
INCREASED CONVERSIONS BY 21%