11 crazy marketing statistics
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F R O M “ S T A T E O F I N B O U N D 2 0 1 4 - 2 0 1 5 ”
11 CRAZY MARKETING STATISTICS
85% The number of marketers
who state they are practicing inbound rose
from 60% last year to 85% this year.
inbound as their primary source of leads
In 2014, more than twice as many respondents (45%) cited
versus outbound (22%).
While ROI tops marketing challenges, the number one marketing priority is lead generation followed by lead conversion.
“ “
Sales professionals are nearly seven times more likely to value organic, top of funnel
sources than outbound marketers.
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84% of inbound marketers –
compared to only 9% of outbound marketers – cite organic, top of funnel sources (socialmedia, blogs, SEO) as rising in importance.!
25% 25% of sales professionals
have begun to employ inbound practices, along
with 10% of services professionals.
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
13x
Inbound as their primary source of leads
In 2014, more than twice as many respondents (45%) cited
versus outbound (22%).
80% 80% of companies with an
annual budget of under $25,000 are practicing
inbound.
… while only 7% of enterprises with larger
budgets ($5m+) practice inbound. compared to only 9% of outbound marketers – cite organic, top of funnel sources (social
media, blogs, SEO) as rising in importance.!
For the first time in the past 4 years, outbound as a primary lead source has dropped, and sharply, from
34% to 22%. That’s a 12% drop in 4 years!
-12%
Looks like everyone’s ditching outbound marketing.
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