10tips to get success in business by using
DESCRIPTION
This ppt is about how to get success by using SEO and gives some important points including robots.txt, choosing right keyword,meta tags and any more. - PowerPoint PPT PresentationTRANSCRIPT
• Your website Content must be unique. • Most of the websites contains duplicate
content, that’s why many websites get panelized by Google.
• Unique content increase value and traffic on your website.
Fresh and unique content
www.vertexplus.com
Choose rich keyword• Keyword competition is most important
thing for any website. • But sometimes People often forget
checking the keyword competition. • Website must have the keyword tag
according to the on page optimization
www.vertexplus.com
Include canonical URL’s
• Canonicalization is a process of picking the best URL when there are multiple choice.
• A search engine picks the best URL according to canonical tag.
www.vertexplus.com
Include sitemap• Create an XML site map and to verify
this site map on Google, use webmaster’s tools.
• So, that search engine can find site map easily. Sitemap is used to inform to search engine about any changes in your website. This is use for easy navigation and better visibility on search engine.
www.vertexplus.com
Use link building
• Always tries to improve get links from high PR websites. Inbound links boost your website rank and increase traffic on your site.
• By building linking in a proper way you will found huge amount of traffic on the website.
www.vertexplus.com
Include image Alt tags
• Attach Img alt tag with keyword and save image name with the keyword. So search engine understand what the image depicts.
• Also try to provide a wrap up text to explain about the image. This tag is use for image to those who cannot see the image.
www.vertexplus.com
Use short and meaningful title
• Character count in title should be under 66.
• Short title will always increase the traffic on website.
• A good page title increases the value of content and boosts the traffic on the website.
www.vertexplus.com
www.vertexplus.com
Use Meta tags
• Keyword must be in meta tag and description.
• The length of meta description should be 157 characters.
• Title tag tells search engines and what user want from this page
Improve keyword density
• Keyword must be repeated more than 2 or 3 times in each 100 words block.
• It will help increasing the searching of your website.
• Try the keyword density checker tool to check keyword density to your website.
www.vertexplus.com
www.vertexplus.com
Use robots.txt
• Robots.txt file is used to instruct search engine how to crawl and index page.
• This is a text file you put on website to tell search robots which pages you would them not to visit.