#10díac

7/28/2019 #10DaC

1/11

#10daC#10daC

12 de abril, Pamplona

Made with Tweet Category for iPad

Date: 04/13/2013

Analysis of the session '#10daC' created with Tweet Category

7/28/2019 #10DaC

2/11Analysis of the session '#10daC' created with Tweet Category

Session #10daCMade with Tweet Category for iPad

Introduction: Anlisis del #10DaC celebrado en Pamplona el da 12 de abril.

Statistics

1.232 398415 426 43

269 5 74

4.386.466 ImpressionsPotential impact

3,1

1.011.701 UsersPotential reach 2.542

Categories

Category Total

tweets

% Original

Tweets

RT User

Links 381 31 269 112 222

Santiago Cirugeda 117 9 65 52 53

Replies 102 8 43 59 61

Pictures 88 7 74 14 35

Ximo Lizana 87 7 62 25 38

Joris Joosten 86 7 41 45 50

Nicolas Rooper 78 6 48 30 46

Otros 73 6 56 17 37

Rest of categories 220 18 159 61 142

Charts

num.

tweets

time

0

00:0012 apr

5

02:40

2

05:20

38

08:00

495

10:40

195

13:20

252

16:00

157

18:40

88

21:20

0

00:0013 apr

num.

users

num.

followers

35

0-50

40

50-100

40

100-150

26

150-200

29

200-250

19

250-300

36

300-400

17

400-500

37

500-750

19

750-1000

30

1000-1500

48

1500-5000

9

5000-10000

13

>10000

num.

tweets

per user

num. users

2561

752

193

134

45

31>5

Most Active Users

xmooth

77tweets

979followers

mismamente

71tweets

2042followers

Guillewriter

51tweets

2290followers

4clubdecreativos

51tweets

23544followers

5Ad_Vengers

49tweets

195followers

621alexsanchez

42tweets

813followers

7dondestahoudini

34tweets

391followers

7/28/2019 #10DaC


Potential Reach

Links

Nicolas Rooper

Potential Impact

Links

Nicolas Rooper

Users

Links

Replies

Number of tweets

Links

Pictures

Retweets

Links

Replies

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followe

User

Links 381 31 269 112 222 1.976.946 824.896 1,7 3.715Santiago Cirugeda 117 9 65 52 53 312.342 67.856 2,2 1.280

Replies 102 8 43 59 61 150.544 79.231 1,7 1.298

Pictures 88 7 74 14 35 201.102 66.029 2,5 1.886

Ximo Lizana 87 7 62 25 38 166.106 105.067 2,3 2.764

Joris Joosten 86 7 41 45 50 217.771 87.587 1,7 1.751

Nicolas Rooper 78 6 48 30 46 433.649 250.504 1,7 5.445

Otros 73 6 56 17 37 109.763 66.648 2,0 1.801

Gala clausura 61 5 52 9 29 314.582 81.141 2,1 2.797

Querido Antonio 52 4 30 22 32 133.281 51.390 1,6 1.605

Positivos 49 4 34 15 40 147.647 93.422 1,2 2.335

Humberto Matas 23 2 12 11 17 90.254 39.463 1,4 2.321

Sergio Caballero 21 2 17 4 14 92.314 34.270 1,5 2.447

Negativos 9 1 9 0 5 27.555 12.971 1,8 2.594

Check-ins 5 0 5 0 5 12.610 12.610 1,0 2.522

7/28/2019 #10DaC


398 28,4 3,1 11.021

Most active users

xmooth

77tweets

mismamente

71tweets

Guillewriter

51tweets

tweets

tweets

Most popular users

SuperTuittero

258.263followers

MkDirecto

134.291followers

tcreativo

96.831followers

followers

followers

Users with the highest impact

clubdecreativos

1.200.794impressions

SuperTuittero

774.789impressions

MkDirecto

537.164impressions

impressions

impressions

Most participative users

dondestahoudini

14num. categories

xmooth

13num. categories

clubdecreativos

12num. categories

num. categories

num. categories

Retwitters

xmooth

41num. of RTs

baluarte

27num. of RTs

wklk

23num. of RTs

num. of RTs

num. of RTs

Most original users

mismamente

61original tweets

Ad_Vengers

43original tweets

Guillewriter

42original tweets

original tweets

original tweets

2542

3

Very low

0 to 10

followers

32

Low

10 to 50

followers

106

Medium-low

50 to 200

followers

101

Medium

200 to 500

followers

56

Medium-high

500 to 1000

followers

78

High

1000 to 5000

followers

22

Very high

>5000

followers

7/28/2019 #10DaC


@LucRinconLucas Rincn

Voy a necesitar varios das para asimilar toda la tecnologa que nos ha

enseado Ximo Lizana #10diac #xdiac #impresionante

Cat.: Ximo Lizana @Huss87Hugo Gmez

En serio Ximo Linaza hace magia!!!! #10diac

Cat.: Ximo Lizana

@JavierSRmnJavier San Romn

Ximo Lizana propone una publicidad exterior que deje a la gente

alucinada con lo que pasa en la calle. S, hay tecnologa #10diac

#XDiaC

Cat.: Ximo Lizana @xmoothAlberto

Todo el mundo quiere unas Google Glasses, no? Pues Ximo dice

nosotros tenemos unas mejores y tambin se estn haciendo

lentillas. #10daC

Cat.: Ximo Lizana

@21alexsanchezAlex Snchez

Esto es magia seores! Ximo Llizana hablando sobre tecnologa que

parece venida del futuro. #10diac

Cat.: Ximo Lizana @Ad_VengersAdvengers 2.0

"Aqualium somos esos que nos metemos en follones en los que nadie

ms se quiere meter" Ximo Lizana #10diaC

Cat.: Ximo Lizana

@clubdecreativosClub de Creativos

Las campaas de Sergi Caballero para Snar, de una forma u otra,

contienen siempre una narrativa fabulosa y "fabuladora". #10DiaC

Cat.: Sergio Caballero @zuribostneriseiAmaia C. G.

#10diaC #XdiaC Si algo est claro es que Snar en su publicidad es

provocativa.

Cat.: Sergio Caballero

@FerminmusicPampFerminmusic

Sergio Caballero #Snar Festival 20 aos Msica Electrnica y New

Media Arte de Barcelona a Reijkiavik pasando por NY y mucho ms

en #10DiaC

Cat.: Sergio Caballero @davidarratibelDavid Arratibel

Genial #santiagocirugeda en el #10DiaC Cuando la creatividad nace

de la sensibilidad poltica s sirve de algo

Cat.: Santiago Cirugeda

@mismamente

toni caldern

echadle un vistazo a 'recetas urbanas'. es un proyecto muy distinto a

todo lo que has visto #10diaC @santicirugeda

Cat.: Santiago Cirugeda @margarita__

jose olivares

La arquitectura es como los amigos, no tiene que ser bonita ni cool, lo

peor es que te aburra. Santiago Cirugeda #10DiaC


@JavierSRmnJavier San Romn

Cirugeda: si un joven quiere trabajar se le dice que estudie, y cuando

ya ha estudiado que no tiene experiencia. #XDiaC #10diac

#espaistan

Cat.: Santiago Cirugeda @clubdecreativosClub de Creativos

Llega el turno de Santiago Cirugeda, el arquitecto que nos va a contar

cmo acometer proyectos con limitados recursos. #10DiaC


@dondestahoudiniRoman Romeral

@andreuchosa muchas gracias, la prxima semana la dedicar porcompleto en el blog a hablar de todos los ponentes y del #10diac

Cat.: Replies @muttante_esMuttante

@mismamente @huss87 @21alexsanchez @tagoartwork@pupitreestudios @jfrades hoy me uno al escuadrn twittero #10diac

habr q desvirtualizar :)

Cat.: Replies

@CreativoBuscaCreativoBusca

Aprender de Querido Antonio buenas lecciones de ingenio y copys.

#10DiaC

Cat.: Querido Antonio @TagoartworkTago Art Work

Sin parar de reir con los videos de @queridoantonio Recomendamos

que echis un vistazo a sus trabajos! humor+cretividad #10diaC

Cat.: Querido Antonio

7/28/2019 #10DaC


@davidarratibelDavid Arratibel

@baluarte enhorabuena por el nivel del montaje en el #10diaC Audio,

imagen, coordinacin...

Cat.: Positivos @vickyescolarVicky Escolar

Siguiendo el #10diaC gracias a los tweets de los amigos @Huss87 y

@twitpedroaires :) thanks and keep on twitting!

Cat.: Positivos

@muttante_esMuttante

#10diac con @CarlosJNavarro @JotaBenedi @davidmorah

@AnicaBalles y @edugarciaon de pinchos. Una gozada hablar con

pasin de #creatividad

Cat.: Positivos @Violeta_eMeVioleta

#10DaC A twitteaaaar. Que muchos nos hemos quedado en tierra y

queremos estar al loro de todo! Abrazos y mucha envidia sana desde

Madrid.

Cat.: Positivos

@JonAnderTJon Ander Toms

Muchas gracias a todos por las muestras de apoyo. As da gusto

seguir luchando por lo que uno cree. #XdiaC #10diaC

Cat.: Positivos @taller360Taller360

N. Rooper #10DiaC: Para relatar historias, todos los vehculos

publicitarios tienen que integrarse con los productos en s ...

Cat.: Nicolas Rooper

@MkDirectoMarketingDirecto.com

N. Rooper (Poke London) #10DiaC: "Lo interesante de Twitter es su

papel como vehculo para comunicar, para contar historias"

Cat.: Nicolas Rooper @Di_TrolioAlejandro Di Trolio

El poder del storytelling reside en contar historias donde el

protagonismo reside en la gente. Identificar historias y amplificarlas

#10DiaC


@gabymentaGAby Menta

N. Rooper (Poke London) #10DiaC: "Los anuncios utilizan las mismas

estrategias narrativas de pelculas como Titanic"

Cat.: Nicolas Rooper @GuillewriterGuillermo Garca

Nicols Rooper hablando de Storytelling, Kubrick y La naranja

mecnica #muyfan #10diac


@mismamentetoni caldern

seores de @baluarte y @clubdecreativos... no es #postureoblogger

pero necesitamos enchufes y wifis para sobrevivir en el #10diac

Cat.: Negativos @Huss87Hugo Gmez

El wifi del #10diaC ha muerto... DRAMAAAAA!!!

Cat.: Negativos


la gente que trabaja feliz, trabaja mejor. as ha cerrado #jarisjoosten

su ponencia en el #10diac #inspiracion

Cat.: Joris Joosten @btob_wordsBTOB

J. Joosten, de la agencia independiente Happiness: "Queremos seguir

siendo pequeos porque as podemos reaccionar ms rpido".

#10DiaC

Cat.: Joris Joosten

@GuillewriterGuillermo Garca

"Everything is a media" este concepto me lo quedo #10diac

#jorisjoosten

Cat.: Joris Joosten @LaCriaturaCreatLa Criatura Creativa

"Creemos en la gestin creativa, no queremos un departamento

creativo y de estrategia separados" J. Joosten #10diaC

Cat.: Joris Joosten

@Di_Trolio

Alejandro Di Trolio

Humberto Matas: para ser un buen creativo primero tienes que ser

una buena persona. Eres un agente de cambios positivos #10diac

Cat.: Humberto Matas @JavierSRmn

Javier San Romn

Humberto Matas: ms antropologa y menos psicologa para

"descomoditizar" los productos #10DiaC #xdiac

Cat.: Humberto Matas


c de c de plata por Ejecucin Grfica y Diseo Grfico para Evil Love

por Unexpected project. #10DiaC

Cat.: Gala clausura @clubdecreativosClub de Creativos

c de c de plata por la Ejecucin Grfica y Serie Fotogrfica tambin

para SCPF por "Gestos" para el Banco Sabadell. #10DiaC

Cat.: Gala clausura

7/28/2019 #10DaC



c de c de plata por la Ejecucin Grfica y Direccin de Arte para SCPF

por "Seny" para el Banco Sabadell. #10DiaC

Cat.: Gala clausura @clubdecreativosClub de Creativos

c de c de plata por Ejecucin Interactiva y Direccin de Arte para

Ogilvyone por la campaa "El Monstruo" para ING Direct. #10DiaC

Cat.: Gala clausura


emocin contenida en el auditorio @baluarte... seguiremos sonriendo

y abriendo mucho los ojos :) #10diac #lagala

Cat.: Gala clausura @montijanoyciaMontijano & Ca.

Y para terminar el #10diaC, la gala de premiados y el Musical del cdec

Cat.: Gala clausura

@AiniiruneaAinhoa Sagaseta

#10diaC alucinando en colores @clubdecreativos (@ Palacio de

Congresos y Auditorio - Baluarte w/ 13 others) http://t.co/BusR2vWTTx

Cat.: Check-ins

7/28/2019 #10DaC


Alta participacin (casi 400 usuarios con una media de 3,1 tweets).

Ms de cuatro millones de impresiones.

Alta influencia de los usuarios (ms de un milln de alcance potencial).

Usuario ms activo: @xmooth.

7/28/2019 #10DaC


Glossary

7/28/2019 #10DaC


Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.

Statistics

Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a

breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations

(tweets as part of a conversation between several users), check-ins and photos.

- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.

- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the

hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is

calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.

Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be

200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be

150 which would make a total of 350 impressions of the session.

- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the

hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the

previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150

followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not

everyone may have seen the hashtag and users can have other users in common.

- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated

by dividing the number of tweets between the number of users who have participated. RTs included.

- Average followers per user: the average number of followers that users of the session have. This figure indicates how

influential are the participants in our session. Given that the average number of followers that a Twitter user has is about

250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of

followers by the number of users who have participated.

- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.

'Tweets' are the ones containing only text.

ChaRTs

There are different types of graphs in the report Tweet Category:

Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet

and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most

or the least.

Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the

total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the

graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the

right, the higher influence of your users.

User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the

horizontal one the number of users who have participated.

Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories:

This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that

although a category may have a greater number of tweets that another one, it could have a minor number of impressions

(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and

number of RTs.

7/28/2019 #10DaC

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ChaRTs:

Impact by category: This graph shows which category has the highest number of impressions and therefore the highest

impact.

Tweets by category Chart: This chart shows which category has the highest number of total tweets.

Users by category Chart: This chart shows which category has the highest number of users.

Table of categories:

This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the

session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is

worth taking a second to consider this table as very interesting conclusions can be obtained from it.

Page 3: User Rankings

Tweet Category offers different kinds of user rankings:

Most active users: the ones who tweeted the most using the hashtag. RTs included.

Most popular users: the ones who have the highest number of followers in the session.

Users with the highest impact: the ones who generated the highest number of impressions.

Most participative users: the ones who participated in more categories.

Most retweeter users: the ones who sent the highest number of RTs.

Most original users: the ones who sent the highest number of original tweets (No RTs).

#10díac

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