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BRUCE BIXLER
Executive Network Group of Chicago
13 Hacks (Secret) Key Features About LinkedIn
A How To Guide
Video
Job Search
Social Media
Net-working
LinkedIn Jargon
How can job seekers tell you what they want on LinkedIn if they haven’t seen it
before?
13 Hacks (secret) Key Features About LinkedIn
©Bruce Bixler [email protected]
13 Hacks (secrets) Key Features About LinkedIn
Search IFTTT
If this then that. With Google Chrome
13 Hacks (secret) Key Features About LinkedIn
• LinkedIn Request your data archives
©Bruce Bixler [email protected]
13 Hacks (secret) Key Features About LinkedIn
• LinkedIn Control Where are you signed in
©Bruce Bixler [email protected]
• LinkedIn is NOT social media; it is a
Business Networking & Marketing TOOL!
• LinkedIn it is NOT a Rolodex of
connections; it is a search engine
• LinkedIn is NOT an on-line resume; it is
your Digital reputation
©Bruce Bixler [email protected]
13 Hacks (secrets) Key Features About LinkedIn
13 Hacks (secret) Key Features About LinkedIn
Go To Bruce Bixler Profile page
©Bruce Bixler [email protected]
13 Hacks (secret) Key Features About LinkedIn
• Add descriptions to your LinkedIn Profile Summary
Section
– Summary should start with your email address and contact
Information at the top
– Summary paragraph one should be about what you do, your
job title, and description and use keywords
– Summary paragraph two should show how you have added
value to a previous employer tell a story (SAR) Keywords
– Summary paragraph three tell how you will solve a companies
problems use a story (SAR) Keywords
– CALL TO ACTION Contact me to see how I can help your
company save on inventory.
– Add specialties section: with keywords, keyword, KEYWORDS!
©Bruce Bixler [email protected]
13 Hacks (secret) Key Features About LinkedIn
Maximize your ability to acquire a huge second
degree and third-degree connection network by
1) ensuring you have at least 500 connections
2) targeting those with a large roster of
connections themselves (super connectors)
The average CEO on LinkedIn now has 930
connections. How many do you have?
©Bruce Bixler [email protected]
13 Hacks (secret) Key Features About LinkedIn
©Bruce Bixler [email protected]
HR Director (Director of Human Resources |
Personnel Director | Director of Human Capital
Management | SPHR | Accounting/Retail)
©Bruce Bixler [email protected]
13 Hacks (secrets) Key Features About LinkedIn• Hands on development of online, email,
and text-based marketing strategies and
campaigns to achieve planned organic
growth, client retention, and cross sales
goals.
• Working with the line of business
managers, evolve the overall content of
firstmidwest.com to ensure that it is
dynamic, constantly updated, and
consistent with other communications.
• Create and execute a strategic plan to
expand the Bank's email marketing
capabilities and effectiveness.
• Help define social media strategy to meet
the bank's objectives. Execute on that
strategy over time.
• Optimize page design using A-B testing.
• Plan for internal advertising rotation to
ensure optimization of ad space within our
site.
• Assist in the development of online
advertising to promote brand and
product/service awareness and drive traffic
to our website.
• Provide guidance to agency
recommendations on search engine
marketing.
• Serves as a thought leader for the bank in
the online marketing space by researching
and analyzing relevant market trends and
makes recommendations to executive
management.
• Led development of online, email, and text-based
marketing strategies and campaigns to achieve
planned organic growth, client retention, and cross
sales goals.
• Working with the line of business managers, evolve
the overall content of firstmidwest.com to ensure that
it is dynamic, constantly updated, and consistent with
other communications.
• Created and executed a strategic plan to expand the
company’s email marketing capabilities and
effectiveness.
• Helped define social media strategy to meet the
company’s objectives. Execute on that strategy
• Assisted in the development of online advertising to
promote brand and product/service awareness and
drive traffic to our website.
• Provided guidance to agency recommendations on
search engine marketing.
• Served as a thought leader for the company in the
online marketing space by researching and analyzing
relevant market trends and makes recommendations to executive management
13 Hacks (secret) Key Features About LinkedIn
• Message
• Follow
• Connect
©Bruce Bixler [email protected]
Find people group members
Grow your network
Message members
With free account you can view ___ members
13 Hacks (secret) Key Features About LinkedIn
©Bruce Bixler [email protected]
13 Hacks (secrets) Features about LinkedIn
Copy Image URLStep one - copy image URL
Step two - Open Google browser for Images
Step 3 - Paste image URL into Google Image
Search
©Bruce Bixler [email protected]
THANK YOU
Contact Information
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
Bruce Bixler